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Pixelworks Joins the Entertainment Technology Center at the University of Southern California
|By Business Wire
|August 12, 2014 09:00 AM EDT
Pixelworks (NASDAQ: PXLW), an innovative provider of video display
processing technology, today announced it has joined the Entertainment
Technology Center at the University of Southern California ([email protected]),
the media and entertainment think tank housed in the School of Cinematic
Arts. [email protected] is a nonprofit, member-funded organization that explores
issues related to the creation, distribution, and consumption of
“High value video content is increasingly consumed across a broad range
of devices, including tablets, notebooks and smartphones,” said Graham
Loveridge, Pixelworks’ SVP Strategic Marketing and Business Development.
“Yet reproducing the content creator’s intent requires the sophisticated
display processing and picture quality tuning that is only found in
televisions and projectors today. The ETC provides a great collaborative
forum that will help us to ensure that our display processors provide
the best video experience on all screens, including mobile devices.”
Pixelworks’ portfolio of video display technologies includes patented
Motion Estimation and Motion Compensation (MEMC) and the industry’s only
Halo-Free Frame Rate Conversion (FRC) – critical technologies for
creating the most realistic picture possible on video displays. In
addition, Pixelworks’ expertise in correct color and contrast management
produces the highest quality video playback in any light and on any
[email protected] acts as a convener and accelerator for entertainment technology
and commerce through research, publications, events, collaborative
projects, and shared exploratory labs and demonstrations. Its charter is
to help “drive collaborative projects among its member companies and
engage with next generation consumers to understand the impact of
emerging technology on all aspects of the entertainment industry,
especially technology development and implementation, the creative
process, business models, and future trends.”
“From its inception, the [email protected] has always considered the audience
experience and the means to deliver the truest intention of
entertainment creators central to its mission,” said Kenneth Williams,
Executive Director and CEO of The Entertainment Technology Center.
“Pixelworks’ extensive experience with video display technology brings
their subject matter expertise to ETC’s portfolio of projects and their
membership provides Pixelworks with access to a collaborative
environment where industry leaders convene to address and research
transformative issues. They represent an important addition to ETC’s
growing membership and expanding research.”
The Entertainment Technology Center was founded in 1993 with the help of
George Lucas and with the goal of bringing technology and entertainment
visionaries together to collaborate on the future of entertainment
technology. Along with USC’s School of Cinematic Arts, ETC’s Executive
Sponsoring participants include: Disney, Sony Pictures Entertainment,
Paramount Pictures, Twentieth Century Fox, Universal Pictures, Warner
Bros. Entertainment, Lucasfilm Ltd, and TATA Consultancy Services. As a
research organization devoted to identifying pivotal, emerging
entertainment technologies and creating programs to analyze and test
them, the Center and its members are currently engaged in ETC’s
“Project Cloud” which unites technology leaders and studio
executives to assess and define methods that accelerate use of
cloud-based resources for the evolution of film and television; the
impact of Ultra-High Definition television on producers,
distributors and consumers, and several emerging areas of study
including Big Data & Metadata, Virtual Production, and
For additional information on new products and technologies, please
contact your local Pixelworks office (http://www.pixelworks.com).
About the [email protected]
The Entertainment Technology Center at the University of Southern
California ([email protected]) is a think tank and research center within the USC
School of Cinematic Arts that brings together senior executives,
innovators, thought leaders, and catalysts from the entertainment,
consumer electronics, technology, and services industries along with the
academic resources of the University of Southern California to explore
and to act upon topics and issues related to the creation, distribution,
and consumption of entertainment content. [email protected] helps drive
collaborative projects among its member companies and engages with next
generation consumers to understand the impact of emerging technology on
all aspects of the entertainment industry, especially technology
development and implementation, the creative process, business models,
and future trends. (www.etcenter.org)
About Pixelworks, Inc.
Pixelworks creates, develops and markets video display processing
technology for digital video applications that demand the very highest
quality images. At design centers around the world, Pixelworks engineers
constantly push video performance to keep manufacturers of consumer
electronics and professional displays worldwide on the leading edge. The
company is headquartered in San Jose, CA.
For more information, please visit the company’s Web site at www.pixelworks.com.
Note: Pixelworks and the Pixelworks logo are registered trademarks of
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