|By PR Newswire||
|August 12, 2014 10:00 AM EDT||
SANTA BARBARA, Calif., Aug. 12, 2014 /PRNewswire/ -- HG Data (http://www.hgdata.com/), the global leader in enabling B2B technology companies to target by the installed technology environments, today announced it has partnered with rapidly growing start-up, Datanyze (www.datanyze.com), to deliver the most comprehensive and accurate installed technology coverage available anywhere in the world.
The two companies collectively provide coverage across more than 6,000 unique installed technologies. The partnership provides business customers with the scale, accuracy and detail necessary to drive significant revenue gains through highly targeted marketing campaigns, unprecedented competitive business analysis and critical account intelligence for sales organizations. With this combined offering, both companies deliver targeted databases including over 150 categories within enterprise technology. Coverage includes hardware, software and services in sectors as diverse as marketing automation, performance monitoring, e-commerce and networking.
"This partnership is the beginning of a new age in B2B technology sales and marketing. Installed technology data updated daily by Datanyze and HG Data will transform how B2B technology companies go to market," says Datanyze CEO Ilya Semin.
"Five years from now, there will be two kinds of B2B technology companies: those who are customers of HG Data and Datanyze and have fully embraced the next generation of B2B targeting and account intelligence, and those companies that lag the pack," says HG Data CEO Craig Harris.
The combined database provides a more comprehensive solution to each company's existing clients and reduces confusion in the marketplace about this emerging space. "Although the perception might be that our companies are competitors, it's actually quite the opposite. We complement each other," says Harris. Semin adds, "The data curation methodologies of each company are world-class and, by chance, tuned to identify different segments of the technology install landscape. Bringing our data sets together was the best thing to do for the marketplace and our customers. Each company now has an extraordinary offering and unequaled value proposition."
Datanyze is the sales prospecting tool powered by technology data. By crawling tens of millions websites each day, Datanyze helps businesses like Marketo, KISSmetrics and Fastly understand not only who is using their competitors' software, but also when they started or stopped using it.
Through the web app and a direct integration with Salesforce.com, Datanyze provides the most accurate and up-to-date information on the technologies any website is using, giving its customers a competitive advantage for customer acquisition and retention.
About HG Data:
Every day, HG Data indexes billions of documents and web pages - including items like B2B social media, case studies, press releases, job postings and much more - to produce a detailed and accurate census of which companies are using what technology products at which locations. HG Data's database - containing both current and historical technology deployments - is used to fuel several use cases including sales and marketing programs, competitive intelligence analysis, financial buy-side/sell-side research, survey panel creation, procurement decision making, fraud-detection, and IT risk analysis.
HG Data now includes as customers more than 30% of the Fortune 500 B2B technology companies as well as some of the world's largest B2B data providers.
SOURCE HG Data
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