Welcome!

News Feed Item

Tencent Comes Onboard the Razer Nabu Developer Program

World First Gamification Integration of Mobile Gaming and Wearable Technology With Timi Run Everyday and the Razer Nabu; Other Major Development Studios Also Come Onboard

COLOGNE, GERMANY -- (Marketwired) -- 08/12/14 -- GDC / Respawn -- Razer™, a world leader in connected devices and software for gamers, today announced that Tencent, one of the world's largest gaming companies will be integrating their mobile games with the Nabu, the world's first truly social smartband with smartwatch and fitness band capabilities.

The integration between the Nabu and Timi Run Everyday is a world's first for a mobile game and a wearable. It allows Timi Run Everyday players to utilize their Nabus to convert their number of steps walked, calories burnt, and hours slept logged by the device into in-game rewards like gold or items. This is a revolution in mobile gaming and wearable technology that marries real life interactions with in-game rewards.

Timi Run Everyday is a side-scrolling platformer that sees players leap and dodge obstacles and enemies. Timi Run Everyday players can share scores and compete against a leaderboard of friends, thanks to its integration with WeChat, a leading mobile social communications platform in China. Timi Run Everyday was the best-selling 2013 winner of "Ten Most Popular Mobile Phone Games" in China, with more than 60 million daily users as unveiled by Tencent's first quarter 2014 results.

"We are incredibly excited to have Tencent come onboard as a partner to enhance their massively popular mobile apps and games with the Nabu," said Min-Liang Tan, Razer co-founder and CEO. "Collaborating with them for our new wearable has been nothing short of revolutionary. The integration of Timi Run Everyday to the Nabu is also proof of the immense potential for delight, innovation and excitement for the end-user, when a developer gets to work with the Nabu open SDK. We are putting the future of wearables in the hands of developers -- and we can't wait to see the outcome."

Dan Brody, Vice President, Tencent Games Business: "Timi Run Everyday and Nabu will encourage more of our fans to keep fit in their daily lives, and be rewarded for it in their favorite game. The Tencent and Razer collaboration will certainly bring more exciting experiences as we explore more interesting and meaningful methods to integrate mobile games with Nabu."

Fans of Timi Run Everyday and Nabu will be able to purchase a limited co-branded edition Nabu at launch, as well as earn exclusive in-game rewards with each purchase. For more information on the Timi Run Everyday-Nabu collaboration, please watch this video: http://youtu.be/g4DvnqfpPeQ

The announcement with Timi Run Everyday follows the recent announcement of the integration of WeChat, China's leading mobile social communications platform with over 400 million users, with the Razer Nabu.

Alongside Tencent, major game developers and publishers including Wargaming, Techland, Shortbreak Studios, and Halfbrick are all looking into the Nabu and its open SDK for future game and app integration opportunities.

Razer is also committed to opening a specific Developer Program for developers in Europe, to allocate a number of highly in-demand Nabu Developer units exclusively to the region. All developers have to do is sign up and qualify via the Developer Portal http://developer.razerzone.com/nabu to purchase a Nabu Developer Edition.

Further, 500 attendees at the Respawn 2014 developer event will be entitled to purchase the Razer Nabu at just 1US$ to commemorate the first time the Razer Nabu is unveiled to the European developers.

The Razer Nabu smartband is built on an open Software Development Kit (SDK), designed to be simple to use by any developer, from triple-A studios, indie devs, to passionate individuals. It takes away the technical challenge, so developers can fully focus on creating exciting and innovative integrations between the Nabu and their mobile apps.

The Nabu open SDK is completely free to download for Developers via the Nabu Developer Portal at http://developer.razerzone.com/nabu.

For more information on the Nabu Developer Program, please watch this video: http://youtu.be/oIpUXmxviUE

About the Razer Nabu:

The Razer Nabu is an innovative wearable technology that delivers notifications from a smartphone right to one's wrist and logs activity data. More impressively, it is also an open platform that third-party applications can exploit to create novel experiences for users.

Availability: Retail - Q4 2014

Product features:

  • Compatible with: iOS devices - iPhone 5, 5S, 5C; Android 4.3-and-up devices
  • Lithium-polymer battery with 5 - 7 days battery life
  • IP54 water resistant
  • Available sizes:
    • Large: 81.04 mm (l) x 63.44 mm (h) x 13.60 mm (w)
    • Medium (coming soon): 75.26 mm (l) x 59.10 mm (h) x 13.60 mm (w)

Displays and sensors:

  • Private message screen: 128x32 pixels
  • Accelerometer
  • Cylindrical vibration motor

Software:

  • Nabu Utility app for notifications, data, and other settings
  • Pairing via Bluetooth® Low Energy

For more information on the Razer Nabu, please visit www.razerzone.com/nabu.

For more information on the Razer Nabu Developer Program, please visit http://developer.razerzone.com/nabu

Images:

For digital screens (websites, mobile, social media)

For print (magazines, posters, brochures)

About Razer:

Razer™ is a world leader in connected devices and software for gamers.

Razer is transforming the way people play games, engage with other gamers and identify with the gamer lifestyle. Having won the coveted "Best of CES" award consecutively for four years, the company's leadership in product innovation continues to create new categories for the gaming community that is estimated to have over 1 billion gamers worldwide.

Razer's award-winning design and technology include an array of user interface and systems devices, voice-over IP for gamers and a cloud platform for customizing and enhancing gaming devices.

Founded in 2005, Razer is backed by IDG-Accel and Heliconia Capital Management (Heliconia), a wholly owned subsidiary of Singapore investment company Temasek. For more information visit http://www.razerzone.com/about-razer.

Razer - For Gamers. By Gamers.™

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of So...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...
Whether they’re located in a public, private, or hybrid cloud environment, cloud technologies are constantly evolving. While the innovation is exciting, the end mission of delivering business value and rapidly producing incremental product features is paramount. In his session at @DevOpsSummit at 19th Cloud Expo, Kiran Chitturi, CTO Architect at Sungard AS, will discuss DevOps culture, its evolution of frameworks and technologies, and how it is achieving maturity. He will also cover various st...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, provided tips on how to be successful in large scale machine learning...
If you had a chance to enter on the ground level of the largest e-commerce market in the world – would you? China is the world’s most populated country with the second largest economy and the world’s fastest growing market. It is estimated that by 2018 the Chinese market will be reaching over $30 billion in gaming revenue alone. Admittedly for a foreign company, doing business in China can be challenging. Often changing laws, administrative regulations and the often inscrutable Chinese Interne...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Creating replica copies to tolerate a certain number of failures is easy, but very expensive at cloud-scale. Conventional RAID has lower overhead, but it is limited in the number of failures it can tolerate. And the management is like herding cats (overseeing capacity, rebuilds, migrations, and degraded performance). Download Slide Deck: ▸ Here In his general session at 18th Cloud Expo, Scott Cleland, Senior Director of Product Marketing for the HGST Cloud Infrastructure Business Unit, discusse...
In his session at @ThingsExpo, Kausik Sridharabalan, founder and CTO of Pulzze Systems, Inc., will focus on key challenges in building an Internet of Things solution infrastructure. He will shed light on efficient ways of defining interactions within IoT solutions, leading to cost and time reduction. He will also introduce ways to handle data and how one can develop IoT solutions that are lean, flexible and configurable, thus making IoT infrastructure agile and scalable.
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2016 Silicon Valley. The 6thInternet of @ThingsExpo will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.