Click here to close now.




















Welcome!

News Feed Item

Tencent Comes Onboard the Razer Nabu Developer Program

World First Gamification Integration of Mobile Gaming and Wearable Technology With Timi Run Everyday and the Razer Nabu; Other Major Development Studios Also Come Onboard

COLOGNE, GERMANY -- (Marketwired) -- 08/12/14 -- GDC / Respawn -- Razer™, a world leader in connected devices and software for gamers, today announced that Tencent, one of the world's largest gaming companies will be integrating their mobile games with the Nabu, the world's first truly social smartband with smartwatch and fitness band capabilities.

The integration between the Nabu and Timi Run Everyday is a world's first for a mobile game and a wearable. It allows Timi Run Everyday players to utilize their Nabus to convert their number of steps walked, calories burnt, and hours slept logged by the device into in-game rewards like gold or items. This is a revolution in mobile gaming and wearable technology that marries real life interactions with in-game rewards.

Timi Run Everyday is a side-scrolling platformer that sees players leap and dodge obstacles and enemies. Timi Run Everyday players can share scores and compete against a leaderboard of friends, thanks to its integration with WeChat, a leading mobile social communications platform in China. Timi Run Everyday was the best-selling 2013 winner of "Ten Most Popular Mobile Phone Games" in China, with more than 60 million daily users as unveiled by Tencent's first quarter 2014 results.

"We are incredibly excited to have Tencent come onboard as a partner to enhance their massively popular mobile apps and games with the Nabu," said Min-Liang Tan, Razer co-founder and CEO. "Collaborating with them for our new wearable has been nothing short of revolutionary. The integration of Timi Run Everyday to the Nabu is also proof of the immense potential for delight, innovation and excitement for the end-user, when a developer gets to work with the Nabu open SDK. We are putting the future of wearables in the hands of developers -- and we can't wait to see the outcome."

Dan Brody, Vice President, Tencent Games Business: "Timi Run Everyday and Nabu will encourage more of our fans to keep fit in their daily lives, and be rewarded for it in their favorite game. The Tencent and Razer collaboration will certainly bring more exciting experiences as we explore more interesting and meaningful methods to integrate mobile games with Nabu."

Fans of Timi Run Everyday and Nabu will be able to purchase a limited co-branded edition Nabu at launch, as well as earn exclusive in-game rewards with each purchase. For more information on the Timi Run Everyday-Nabu collaboration, please watch this video: http://youtu.be/g4DvnqfpPeQ

The announcement with Timi Run Everyday follows the recent announcement of the integration of WeChat, China's leading mobile social communications platform with over 400 million users, with the Razer Nabu.

Alongside Tencent, major game developers and publishers including Wargaming, Techland, Shortbreak Studios, and Halfbrick are all looking into the Nabu and its open SDK for future game and app integration opportunities.

Razer is also committed to opening a specific Developer Program for developers in Europe, to allocate a number of highly in-demand Nabu Developer units exclusively to the region. All developers have to do is sign up and qualify via the Developer Portal http://developer.razerzone.com/nabu to purchase a Nabu Developer Edition.

Further, 500 attendees at the Respawn 2014 developer event will be entitled to purchase the Razer Nabu at just 1US$ to commemorate the first time the Razer Nabu is unveiled to the European developers.

The Razer Nabu smartband is built on an open Software Development Kit (SDK), designed to be simple to use by any developer, from triple-A studios, indie devs, to passionate individuals. It takes away the technical challenge, so developers can fully focus on creating exciting and innovative integrations between the Nabu and their mobile apps.

The Nabu open SDK is completely free to download for Developers via the Nabu Developer Portal at http://developer.razerzone.com/nabu.

For more information on the Nabu Developer Program, please watch this video: http://youtu.be/oIpUXmxviUE

About the Razer Nabu:

The Razer Nabu is an innovative wearable technology that delivers notifications from a smartphone right to one's wrist and logs activity data. More impressively, it is also an open platform that third-party applications can exploit to create novel experiences for users.

Availability: Retail - Q4 2014

Product features:

  • Compatible with: iOS devices - iPhone 5, 5S, 5C; Android 4.3-and-up devices
  • Lithium-polymer battery with 5 - 7 days battery life
  • IP54 water resistant
  • Available sizes:
    • Large: 81.04 mm (l) x 63.44 mm (h) x 13.60 mm (w)
    • Medium (coming soon): 75.26 mm (l) x 59.10 mm (h) x 13.60 mm (w)

Displays and sensors:

  • Private message screen: 128x32 pixels
  • Accelerometer
  • Cylindrical vibration motor

Software:

  • Nabu Utility app for notifications, data, and other settings
  • Pairing via Bluetooth® Low Energy

For more information on the Razer Nabu, please visit www.razerzone.com/nabu.

For more information on the Razer Nabu Developer Program, please visit http://developer.razerzone.com/nabu

Images:

For digital screens (websites, mobile, social media)

For print (magazines, posters, brochures)

About Razer:

Razer™ is a world leader in connected devices and software for gamers.

Razer is transforming the way people play games, engage with other gamers and identify with the gamer lifestyle. Having won the coveted "Best of CES" award consecutively for four years, the company's leadership in product innovation continues to create new categories for the gaming community that is estimated to have over 1 billion gamers worldwide.

Razer's award-winning design and technology include an array of user interface and systems devices, voice-over IP for gamers and a cloud platform for customizing and enhancing gaming devices.

Founded in 2005, Razer is backed by IDG-Accel and Heliconia Capital Management (Heliconia), a wholly owned subsidiary of Singapore investment company Temasek. For more information visit http://www.razerzone.com/about-razer.

Razer - For Gamers. By Gamers.™

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
The speed of software changes in growing and large scale rapid-paced DevOps environments presents a challenge for continuous testing. Many organizations struggle to get this right. Practices that work for small scale continuous testing may not be sufficient as the requirements grow. In his session at DevOps Summit, Marc Hornbeek, Sr. Solutions Architect of DevOps continuous test solutions at Spirent Communications, explained the best practices of continuous testing at high scale, which is rele...
"We got started as search consultants. On the services side of the business we have help organizations save time and save money when they hit issues that everyone more or less hits when their data grows," noted Otis Gospodnetić, Founder of Sematext, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
"We have been in business for 21 years and have been building many enterprise solutions, all IT plumbing - server, storage, interconnects," stated Alex Gorbachev, President of Intelligent Systems Services, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
In a recent research, analyst firm IDC found that the average cost of a critical application failure is $500,000 to $1 million per hour and the average total cost of unplanned application downtime is $1.25 billion to $2.5 billion per year for Fortune 1000 companies. In addition to the findings on the cost of the downtime, the research also highlighted best practices for development, testing, application support, infrastructure, and operations teams.
"We specialize in testing. DevOps is all about continuous delivery and accelerating the delivery pipeline and there is no continuous delivery without testing," noted Marc Hornbeek, Sr. Solutions Architect at Spirent Communications, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
How do you securely enable access to your applications in AWS without exposing any attack surfaces? The answer is usually very complicated because application environments morph over time in response to growing requirements from your employee base, your partners and your customers. In his session at @DevOpsSummit, Haseeb Budhani, CEO and Co-founder of Soha, shared five common approaches that DevOps teams follow to secure access to applications deployed in AWS, Azure, etc., and the friction an...
"Alert Logic is a managed security service provider that basically deploys technologies, but we support those technologies with the people and process behind it," stated Stephen Coty, Chief Security Evangelist at Alert Logic, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Digital Transformation is the ultimate goal of cloud computing and related initiatives. The phrase is certainly not a precise one, and as subject to hand-waving and distortion as any high-falutin' terminology in the world of information technology. Yet it is an excellent choice of words to describe what enterprise IT—and by extension, organizations in general—should be working to achieve. Digital Transformation means: handling all the data types being found and created in the organizat...
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
The essence of cloud computing is that all consumable IT resources are delivered as services. In his session at 15th Cloud Expo, Yung Chou, Technology Evangelist at Microsoft, demonstrated the concepts and implementations of two important cloud computing deliveries: Infrastructure as a Service (IaaS) and Platform as a Service (PaaS). He discussed from business and technical viewpoints what exactly they are, why we care, how they are different and in what ways, and the strategies for IT to tran...
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of pro...
With SaaS use rampant across organizations, how can IT departments track company data and maintain security? More and more departments are commissioning their own solutions and bypassing IT. A cloud environment is amorphous and powerful, allowing you to set up solutions for all of your user needs: document sharing and collaboration, mobile access, e-mail, even industry-specific applications. In his session at 16th Cloud Expo, Shawn Mills, President and a founder of Green House Data, discussed h...
Container technology is sending shock waves through the world of cloud computing. Heralded as the 'next big thing,' containers provide software owners a consistent way to package their software and dependencies while infrastructure operators benefit from a standard way to deploy and run them. Containers present new challenges for tracking usage due to their dynamic nature. They can also be deployed to bare metal, virtual machines and various cloud platforms. How do software owners track the usag...
Discussions about cloud computing are evolving into discussions about enterprise IT in general. As enterprises increasingly migrate toward their own unique clouds, new issues such as the use of containers and microservices emerge to keep things interesting. In this Power Panel at 16th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the state of cloud computing today, and what enterprise IT professionals need to know about how the latest topics and trends affect t...