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Aviso Announces Executive Leadership Team

New Team Brings Enterprise Experience From, Zuora, Oracle, HP, and Groupon to Help Customers Achieve Total Revenue Intelligence

PALO ALTO, CA -- (Marketwired) -- 08/12/14 -- Aviso ( today is formally announcing five key appointments to its leadership team: Travis Patterson as Chief Revenue Officer; Jeff Yoshimura as Chief Marketing Officer; Rahul Pathak as Vice President of Engineering, Mandar Parikh as Vice President of Product Management, and Thomas Masino as the Head of Data Science.

Aviso launched April 30 after two years of product development, and is backed by Shasta Ventures; First Round Capital; Cowboy Ventures; Bloomberg Beta; and several Silicon Valley CEOs and leaders. Pioneered by the founder of Zuora, K. V. Rao, and former JPMorgan Chase executive, Andrew Abrahams, Aviso delivers a multi-tenant, cloud application bringing together machine learning and the mathematics of portfolio management for enterprises to achieve Total Revenue Intelligence. Utilizing data feeds from a company's CRM, ERP, custom data sources, and real-time market signals, Aviso generates scenarios, predicts outcomes, and understands risks, enabling CEOs, CFOs and all executives responsible for revenue to make better decisions that drive revenue growth.

Travis Patterson: Chief Revenue Officer
Travis has a track record of building sales team and driving revenue, with a focus on large enterprise customers in complex sales environments. Over the past 18 years, has served in global and senior sales executive leadership roles in startups and technology leaders for CipherCloud, Ironkey, HP, Opsware, Bladelogic, and PTC. In over 4 years at HP/Opsware, Travis managed a team of 85 sales professionals and $350+ million in annual quota.

Jeff Yoshimura: Chief Marketing Officer
Jeff has 19 years of enterprise technology, marketing, and consulting experience. He most recently launched Big Data innovator Ayasdi, for which he was awarded the 2013 Big Data Marketer of the Year and was a finalist for B2B Marketer of the Year by the Sage Group and Wall Street Journal. Prior to Ayasdi, Jeff spent 5 years at Zuora as an early employee and 5 years at, where Jeff led early enterprise deployments of CRM and was on the team that launched the AppExchange.

Rahul Pathak: Vice President of Engineering
Rahul has more than 18 years of engineering leadership experience building scalable middleware and enterprise platforms. Over the past eight years, Rahul co-founded two companies -- Kwanzoo, a cloud-based multi-channel rich media ad platform for B2B marketers and BeyondCore, one of the first Big Data analytics platforms using machine learning and statistics. Earlier in his career, Rahul spent 8 years at Oracle leading product development for Oracle's middleware product lines.

Mandar Parikh: Vice President, Product Management
Mandar brings 16+ years of experience creating world-class enterprise SaaS products and solutions. Previously, Mandar launched and led Zuora's Subscription Commerce line of products; co-founded Comity Designs, a next-generation cloud systems integrator and partner; and was a founding member of's Financial Services vertical and later launched and ran the High Tech vertical reporting into the Chief Strategy Officer.

Thomas Masino: Head of Data Science
Tom leads data science at Aviso, where he guides the research and development of predictive analytic models. Previously, Tom ran the optimization team at Groupon, where he lead the development of a multi-platform A/B testing framework for product innovation. Prior to that, Tom established a data science program at Integral Development Corp to reduce trading friction in the currency markets. His interest in data-driven decision making and stochastic processes stems from developing algorithmic high frequency trading programs at Infinium Securities and Vyas Capital Management.

"Aviso was founded to help every executive make better decisions that will lead to improved and more predictable revenue growth," said K. V. Rao, Co-Founder and CEO of Aviso. "To execute on our vision, an experienced leadership team is critical to ensure the success of our customers. We are very fortunate to bring onboard five leaders with deep domain knowledge, a track record of innovation, and a desire to make an impact that helps our customers achieve their goals."

About Aviso
Aviso is transforming the way that executives make decisions to manage revenue assets, mitigate risk, and refine forecasts. Aviso's Total Revenue Intelligence cloud applications use advanced machine learning algorithms and portfolio management frameworks to generate scenarios, predict outcomes, and understand risks, enabling CEOs, CFOs and all executives responsible for revenue to make better decisions that drive revenue growth. Founded in 2012 and headquartered in Mountain View, Aviso's investors include Shasta Ventures, First Round Capital, Cowboy Ventures, and Bloomberg Beta. For more information, visit and follow us @avisoinc.

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