Click here to close now.




















Welcome!

News Feed Item

Drawbridge Enlists Ad Tech Catalyst Brian Ferrario to Evolve Brand

SAN MATEO, CA--(Marketwired - August 12, 2014) - Today Drawbridge, the leading cross-device advertising platform, announced that Brian Ferrario has been tasked with taking the company's marketing efforts to the next level as its new vice president of marketing. Ferrario joined digital advertising technology company Rocket Fuel in 2008 as employee number 13, and was instrumental in helping the company achieve record category growth, numerous innovation, cultural, and revenue awards, and huge traction in the market that helped lead to a successful initial public offering. Ferrario was most recently vice president of marketing at Sociomantic, a leading programmatic advertising technology company, where he was part of the executive team that helped the company get acquired by dunnhumby, a Tesco company, the world's second largest retailer.

"We have had our heads down focused on building a successful company, and now that we have a technology stack that has solved the problem of cross-device identity, the time is right to focus on building the right buzz for our brand," said Drawbridge CEO Kamakshi Sivaramakrishnan. "Brian has a strong track record of crafting unique stories, and I'm confident that he will successfully lead the evolution of our brand and marketing efforts."

"Kamakshi and the Drawbridge team are the experts in cross-device advertising and have built incredible tools to help advertisers and publishers engage their audiences in more meaningful ways," said Kleiner Perkins General Partner and Drawbridge Board Member Matt Murphy. "Brian's experience creating strong brands makes him a perfect fit to bring the company's marketing to the next level. I'm looking forward to witnessing the company's next chapter and I'm proud to be part of this exciting time at Drawbridge."

Early in his career, Ferrario co-founded a fast-growing and award-winning integrated marketing services agency that designed and executed strategic initiatives for blue-chip clients including BankOne, Pfizer, Plantronics, Qualcomm, and SAP.

"I'm excited to join a company with all the assets a marketer could ask for - great technology, amazing venture partners, and a stellar executive team, including a rock star CEO," said Ferrario. "I think there's so much potential to build brand awareness and affinity in this space and rise above the countless companies that crowd the ad tech landscape. I'm looking forward to telling the world our story by bringing business-to-consumer-like sensibilities and keen authenticity to everything we say and do."

About Drawbridge
Drawbridge has developed the first machine-learning ad technology to leverage insights from cross-device signals allowing advertisers and marketers to reach targeted audiences across multiple devices. Through its innovative technology, the company is able to gain insights and a much deeper understanding of audience behavior, and turn these learnings into efficient cross-device campaigns that drive brand objectives - from creating brand awareness to driving incremental sales. Drawbridge works with six of the top seven online travel agencies, eight of the top twelve flash sales retailers, as well as top companies in the financial services, retail, consumer packaged goods, and automotive verticals. The company is located in Silicon Valley and is backed by Sequoia Capital, Kleiner Perkins Caufield and Byers, and Northgate Capital. For more information, visit http://drawbrid.ge/.

Image Available: http://www.marketwire.com/library/MwGo/2014/8/11/11G019803/Images/brian3-226024547524.jpg

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
DevOps Summit, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development...
It’s been proven time and time again that in tech, diversity drives greater innovation, better team productivity and greater profits and market share. So what can we do in our DevOps teams to embrace diversity and help transform the culture of development and operations into a true “DevOps” team? In her session at DevOps Summit, Stefana Muller, Director, Product Management – Continuous Delivery at CA Technologies, answered that question citing examples, showing how to create opportunities for ...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading in...
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the ...
Mobile, social, Big Data, and cloud have fundamentally changed the way we live. “Anytime, anywhere” access to data and information is no longer a luxury; it’s a requirement, in both our personal and professional lives. For IT organizations, this means pressure has never been greater to deliver meaningful services to the business and customers.
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises ar...
This Enterprise Strategy Group lab validation report of the NEC Express5800/R320 server with Intel® Xeon® processor presents the benefits of 99.999% uptime NEC fault-tolerant servers that lower overall virtualized server total cost of ownership. This report also includes survey data on the significant costs associated with system outages impacting enterprise and web applications. Click Here to Download Report Now!
In his session at @ThingsExpo, Lee Williams, a producer of the first smartphones and tablets, will talk about how he is now applying his experience in mobile technology to the design and development of the next generation of Environmental and Sustainability Services at ETwater. He will explain how M2M controllers work through wirelessly connected remote controls; and specifically delve into a retrofit option that reverse-engineers control codes of existing conventional controller systems so the...
U.S. companies are desperately trying to recruit and hire skilled software engineers and developers, but there is simply not enough quality talent to go around. Tiempo Development is a nearshore software development company. Our headquarters are in AZ, but we are a pioneer and leader in outsourcing to Mexico, based on our three software development centers there. We have a proven process and we are experts at providing our customers with powerful solutions. We transform ideas into reality.
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...
In 2014, the market witnessed a massive migration to the cloud as enterprises finally overcame their fears of the cloud’s viability, security, etc. Over the past 18 months, AWS, Google and Microsoft have waged an ongoing battle through a wave of price cuts and new features. For IT executives, sorting through all the noise to make the best cloud investment decisions has become daunting. Enterprises can and are moving away from a "one size fits all" cloud approach. The new competitive field has ...
SYS-CON Events announced today the Containers & Microservices Bootcamp, being held November 3-4, 2015, in conjunction with 17th Cloud Expo, @ThingsExpo, and @DevOpsSummit at the Santa Clara Convention Center in Santa Clara, CA. This is your chance to get started with the latest technology in the industry. Combined with real-world scenarios and use cases, the Containers and Microservices Bootcamp, led by Janakiram MSV, a Microsoft Regional Director, will include presentations as well as hands-on...
The 3rd International WebRTC Summit, to be held Nov. 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 15th International Cloud Expo, 6th International Big Data Expo, 3rd International DevOps Summit and 2nd Internet of @ThingsExpo. WebRTC (Web-based Real-Time Com...
The Internet of Things is in the early stages of mainstream deployment but it promises to unlock value and rapidly transform how organizations manage, operationalize, and monetize their assets. IoT is a complex structure of hardware, sensors, applications, analytics and devices that need to be able to communicate geographically and across all functions. Once the data is collected from numerous endpoints, the challenge then becomes converting it into actionable insight.
eCube Systems has released NXTmonitor, a full featured application orchestration solution. NXTmonitor, which inherited the code base of NXTminder, has been extended to support multi-discipline processes and will act as a DevOps utility in a heterogeneous enterprise environment. Previously, NXTminder was packaged with NXTera middleware to configure and manage Entera and NXTera RPC servers. “Since we are widening the focus of this solution to DevOps, we felt the need to change the name to NXTmon...