Welcome!

News Feed Item

Bendon And Playboy Introduce "BIOFIT x Playboy" - An Intimate Apparel Collection

NEW YORK, Aug. 12, 2014 /PRNewswire/ -- BIOFIT, America's favorite bra, is back and it's joining forces with Playboy to launch a new collection of intimate apparel centered on its customized push-up bra technology.

Playboy and Bendon launch new intimates collection. #BIOFITxPlayboy

Bendon Group (Bendon), the intimate apparel company behind the renowned BIOFIT bra technology, as well as international brands including Elle Macpherson Intimates and Stella McCartney Lingerie, is partnering with Playboy Enterprises (Playboy) for "BIOFIT x Playboy" – a collaborative intimate apparel collection.

Available today via www.BIOFITxPlayboy.com (#biofitxplayboy), the BIOFIT x Playboy collection will launch with bras (band sizes 32 - 38; cup sizes A - DD) and panties (sizes XS - L) sets in various colors, prints and fabrics, as well as a corset (band sizes 32 -38; cup sizes A - DD).

  • Solid: Nude and Black (bra and brazilian / thong panty)
  • Lace or Lace Detail: Black Lace on Nude (bra, brazilian / thong panty, and corset); Hot Pink Lace on Nude (bra and brazilian / thong panty); Red with Black Lace, Blue with Black Lace, and Purple with Nude Lace (bra and brazilian / thong panty)
  • Print: Dark Trellis in black and Light Trellis in white (bra and brazilian / thong panty)

BIOFIT is centered on customized padding technology – each fit offers unique inner support to create the perfect measure of cleavage according to cup size. With unique customization to create the perfect boost and fit, the much-loved BIOFIT bra set a new standard in intimate apparel and quickly became a wardrobe staple for lingerie lovers across the U.S. when it was first introduced to the marketplace at Victoria's Secret.

The BIOFIT x Playboy collection heralds a new era in bra technology and fit with next generation features, including BIOFIT's exclusive SecretService™ suede-touch lining, which is designed to keep wearers lifted, in place and adjustment-free all day.

"At Bendon, we're proud to deliver the latest in intimate apparel innovation. BIOFIT x Playboy fuses the allure of Playboy with our renowned BIOFIT technology for a contemporary, stylish and seductive everyday line," said Justin Davis-Rice, CEO, Bendon. "We couldn't be more thrilled to partner these two iconic brands to offer customers with a new and improved intimates experience."

The aesthetic of the intimate's collection is inspired by Playboy, a global design-driven lifestyle brand with a longstanding history of involvement in the art and fashion space, including collaborative projects with Marc Jacobs, Dolce & Gabbana, Cushnie et Ochs, and SUPREME, among others.

"Playboy has celebrated the female form for more than 60 years and the BIOFIT x Playboy line honors that tradition with its seductive aesthetic, as well as the exquisite detailing and customized fit that Bendon brands are known for," said Matt Nordby, President, Global Licensing, Playboy Enterprises. "We're excited about the release of this collaboration that perfectly combines fashion and function."

The BIOFIT x Playboy bras are available at the suggested retail price of $39.95-$49.95, the panties at $14.95, and the corset at $99.95.

About Playboy
Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States and abroad and creates content for distribution via television networks, websites, mobile platforms and radio. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 150 countries as well as retail stores and entertainment venues. For more information about Playboy Enterprises, please visit www.playboyenterprises.com.

About Bendon
Bendon Group (www.bendongroup.com) is a leading, global provider of intimate apparel. Founded in New Zealand in 1947, the Company distributes its stylish and comfortable products across 34 countries. Ranging from high fashion to everyday wear, Bendon Group's products epitomise premium quality through design expertise and innovation. The Company's iconic brand portfolio includes Elle Macpherson Intimates, THE BODY Elle Macpherson Intimates, Macpherson Men, Stella McCartney Lingerie, Pleasure State, Lovable, Hickory, Davenport, Fayreform, Bendon, Bendon Man and Evollove. Elle Macpherson Intimates is currently celebrating its 25th year of award winning excellence.

Photo - http://photos.prnewswire.com/prnh/20140811/135092

SOURCE Playboy

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, discussed the best practices that will ensure a successful smart city journey.
In his session at 19th Cloud Expo, Claude Remillard, Principal Program Manager in Developer Division at Microsoft, contrasted how his team used config as code and immutable patterns for continuous delivery of microservices and apps to the cloud. He showed how the immutable patterns helps developers do away with most of the complexity of config as code-enabling scenarios such as rollback, zero downtime upgrades with far greater simplicity. He also demoed building immutable pipelines in the cloud ...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
Choosing the right cloud for your workloads is a balancing act that can cost your organization time, money and aggravation - unless you get it right the first time. Economics, speed, performance, accessibility, administrative needs and security all play a vital role in dictating your approach to the cloud. Without knowing the right questions to ask, you could wind up paying for capacity you'll never need or underestimating the resources required to run your applications.
Technology vendors and analysts are eager to paint a rosy picture of how wonderful IoT is and why your deployment will be great with the use of their products and services. While it is easy to showcase successful IoT solutions, identifying IoT systems that missed the mark or failed can often provide more in the way of key lessons learned. In his session at @ThingsExpo, Peter Vanderminden, Principal Industry Analyst for IoT & Digital Supply Chain to Flatiron Strategies, will focus on how IoT depl...
The pace of innovation, vendor lock-in, production sustainability, cost-effectiveness, and managing risk… In his session at 18th Cloud Expo, Dan Choquette, Founder of RackN, discussed how CIOs are challenged finding the balance of finding the right tools, technology and operational model that serves the business the best. He also discussed how clouds, open source software and infrastructure solutions have benefits but also drawbacks and how workload and operational portability between vendors an...
Adding public cloud resources to an existing application can be a daunting process. The tools that you currently use to manage the software and hardware outside the cloud aren’t always the best tools to efficiently grow into the cloud. All of the major configuration management tools have cloud orchestration plugins that can be leveraged, but there are also cloud-native tools that can dramatically improve the efficiency of managing your application lifecycle. In his session at 18th Cloud Expo, ...
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, enabling developers to roll out their own database infrastructure in minutes with minimal management overhead. However, this same amount of flexibility also comes with the challenges of picking the right tool, on the right ...
Big Data, cloud, analytics, contextual information, wearable tech, sensors, mobility, and WebRTC: together, these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at @ThingsExpo, Erik Perotti, Senior Manager of New Ventures on Plantronics’ Innovation team, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it m...
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, discussed how leveraging the Industrial Internet and...
"Tintri was started in 2008 with the express purpose of building a storage appliance that is ideal for virtualized environments. We support a lot of different hypervisor platforms from VMware to OpenStack to Hyper-V," explained Dan Florea, Director of Product Management at Tintri, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
The speed of software changes in growing and large scale rapid-paced DevOps environments presents a challenge for continuous testing. Many organizations struggle to get this right. Practices that work for small scale continuous testing may not be sufficient as the requirements grow. In his session at DevOps Summit, Marc Hornbeek, Sr. Solutions Architect of DevOps continuous test solutions at Spirent Communications, explained the best practices of continuous testing at high scale, which is rele...
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.