|By PR Newswire||
|August 12, 2014 12:00 PM EDT||
NEW YORK, Aug. 12, 2014 /PRNewswire/ -- BIOFIT, America's favorite bra, is back and it's joining forces with Playboy to launch a new collection of intimate apparel centered on its customized push-up bra technology.
Bendon Group (Bendon), the intimate apparel company behind the renowned BIOFIT bra technology, as well as international brands including Elle Macpherson Intimates and Stella McCartney Lingerie, is partnering with Playboy Enterprises (Playboy) for "BIOFIT x Playboy" – a collaborative intimate apparel collection.
Available today via www.BIOFITxPlayboy.com (#biofitxplayboy), the BIOFIT x Playboy collection will launch with bras (band sizes 32 - 38; cup sizes A - DD) and panties (sizes XS - L) sets in various colors, prints and fabrics, as well as a corset (band sizes 32 -38; cup sizes A - DD).
- Solid: Nude and Black (bra and brazilian / thong panty)
- Lace or Lace Detail: Black Lace on Nude (bra, brazilian / thong panty, and corset); Hot Pink Lace on Nude (bra and brazilian / thong panty); Red with Black Lace, Blue with Black Lace, and Purple with Nude Lace (bra and brazilian / thong panty)
- Print: Dark Trellis in black and Light Trellis in white (bra and brazilian / thong panty)
BIOFIT is centered on customized padding technology – each fit offers unique inner support to create the perfect measure of cleavage according to cup size. With unique customization to create the perfect boost and fit, the much-loved BIOFIT bra set a new standard in intimate apparel and quickly became a wardrobe staple for lingerie lovers across the U.S. when it was first introduced to the marketplace at Victoria's Secret.
The BIOFIT x Playboy collection heralds a new era in bra technology and fit with next generation features, including BIOFIT's exclusive SecretService™ suede-touch lining, which is designed to keep wearers lifted, in place and adjustment-free all day.
"At Bendon, we're proud to deliver the latest in intimate apparel innovation. BIOFIT x Playboy fuses the allure of Playboy with our renowned BIOFIT technology for a contemporary, stylish and seductive everyday line," said Justin Davis-Rice, CEO, Bendon. "We couldn't be more thrilled to partner these two iconic brands to offer customers with a new and improved intimates experience."
The aesthetic of the intimate's collection is inspired by Playboy, a global design-driven lifestyle brand with a longstanding history of involvement in the art and fashion space, including collaborative projects with Marc Jacobs, Dolce & Gabbana, Cushnie et Ochs, and SUPREME, among others.
"Playboy has celebrated the female form for more than 60 years and the BIOFIT x Playboy line honors that tradition with its seductive aesthetic, as well as the exquisite detailing and customized fit that Bendon brands are known for," said Matt Nordby, President, Global Licensing, Playboy Enterprises. "We're excited about the release of this collaboration that perfectly combines fashion and function."
The BIOFIT x Playboy bras are available at the suggested retail price of $39.95-$49.95, the panties at $14.95, and the corset at $99.95.
Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States and abroad and creates content for distribution via television networks, websites, mobile platforms and radio. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 150 countries as well as retail stores and entertainment venues. For more information about Playboy Enterprises, please visit www.playboyenterprises.com.
Bendon Group (www.bendongroup.com) is a leading, global provider of intimate apparel. Founded in New Zealand in 1947, the Company distributes its stylish and comfortable products across 34 countries. Ranging from high fashion to everyday wear, Bendon Group's products epitomise premium quality through design expertise and innovation. The Company's iconic brand portfolio includes Elle Macpherson Intimates, THE BODY Elle Macpherson Intimates, Macpherson Men, Stella McCartney Lingerie, Pleasure State, Lovable, Hickory, Davenport, Fayreform, Bendon, Bendon Man and Evollove. Elle Macpherson Intimates is currently celebrating its 25th year of award winning excellence.
Virtualization over the past years has become a key strategy for IT to acquire multi-tenancy, increase utilization, develop elasticity and improve security. And virtual machines (VMs) are quickly becoming a main vehicle for developing and deploying applications. The introduction of containers seems to be bringing another and perhaps overlapped solution for achieving the same above-mentioned benefits. Are a container and a virtual machine fundamentally the same or different? And how? Is one techn...
Mar. 30, 2017 04:45 AM EDT Reads: 3,309
Most companies are adopting or evaluating container technology - Docker in particular - to speed up application deployment, drive down cost, ease management and make application delivery more flexible overall. As with most new architectures, this dream takes a lot of work to become a reality. Even when you do get your application componentized enough and packaged properly, there are still challenges for DevOps teams to making the shift to continuous delivery and achieving that reduction in cost ...
Mar. 30, 2017 04:45 AM EDT Reads: 392
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
Mar. 30, 2017 04:45 AM EDT Reads: 3,327
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
Mar. 30, 2017 04:15 AM EDT Reads: 2,246
MongoDB Atlas leverages VPC peering for AWS, a service that allows multiple VPC networks to interact. This includes VPCs that belong to other AWS account holders. By performing cross account VPC peering, users ensure networks that host and communicate their data are secure. In his session at 20th Cloud Expo, Jay Gordon, a Developer Advocate at MongoDB, will explain how to properly architect your VPC using existing AWS tools and then peer with your MongoDB Atlas cluster. He'll discuss the secur...
Mar. 30, 2017 04:15 AM EDT Reads: 946
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service.
Mar. 30, 2017 04:00 AM EDT Reads: 3,191
Niagara Networks exhibited at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
Mar. 30, 2017 03:45 AM EDT Reads: 3,448
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...
Mar. 30, 2017 02:15 AM EDT Reads: 4,105
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
Mar. 30, 2017 01:30 AM EDT Reads: 2,624
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, will discuss the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information,
Mar. 30, 2017 01:15 AM EDT Reads: 1,231
DevOps tends to focus on the relationship between Dev and Ops, putting an emphasis on the ops and application infrastructure. But that’s changing with microservices architectures. In her session at DevOps Summit, Lori MacVittie, Evangelist for F5 Networks, will focus on how microservices are changing the underlying architectures needed to scale, secure and deliver applications based on highly distributed (micro) services and why that means an expansion into “the network” for DevOps.
Mar. 30, 2017 01:00 AM EDT Reads: 8,317
In his session at Cloud Expo, Alan Winters, an entertainment executive/TV producer turned serial entrepreneur, will present a success story of an entrepreneur who has both suffered through and benefited from offshore development across multiple businesses: The smart choice, or how to select the right offshore development partner Warning signs, or how to minimize chances of making the wrong choice Collaboration, or how to establish the most effective work processes Budget control, or how to max...
Mar. 30, 2017 12:45 AM EDT Reads: 706
Interoute has announced the integration of its Global Cloud Infrastructure platform with Rancher Labs’ container management platform, Rancher. This approach enables enterprises to accelerate their digital transformation and infrastructure investments. Matthew Finnie, Interoute CTO commented “Enterprises developing and building apps in the cloud and those on a path to Digital Transformation need Digital ICT Infrastructure that allows them to build, test and deploy faster than ever before. The int...
Mar. 30, 2017 12:30 AM EDT Reads: 1,538
China Unicom exhibit at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. China United Network Communications Group Co. Ltd ("China Unicom") was officially established in 2009 on the basis of the merger of former China Netcom and former China Unicom. China Unicom mainly operates a full range of telecommunications services including mobile broadband (GSM, WCDMA, LTE FDD, TD-LTE), fixed-line broadband, ICT, data communica...
Mar. 30, 2017 12:15 AM EDT Reads: 3,597
ChatOps is an emerging topic that has led to the wide availability of integrations between group chat and various other tools/platforms. Currently, HipChat is an extremely powerful collaboration platform due to the various ChatOps integrations that are available. However, DevOps automation can involve orchestration and complex workflows. In his session at @DevOpsSummit at 20th Cloud Expo, Himanshu Chhetri, CTO at Addteq, will cover practical examples and use cases such as self-provisioning infra...
Mar. 29, 2017 11:45 PM EDT Reads: 3,307