Welcome!

News Feed Item

Beanstock Acquires Mobile Publishing Company Onswipe to Bolster Suite of Publisher Services

Beanstock Media, the world’s first premium Publisher Trading Desk today announced it has acquired Onswipe, the world’s largest mobile publishing platform. With the acquisition, Beanstock enables publishers to deliver a better user experience and increase engagement on the mobile web while leveraging Beanstock’s proprietary Helix ad yield management platform. Now publishers will realize the maximum value of existing advertising across all devices while delivering a great user experience that increases time on site and pageviews. With the addition of Onswipe, Beanstock now works with over half of the comScore 1,000 publishers.

“Beanstock’s mission is to be the platform for digital publishers to make more money, increase efficiency and add control. As a result of this acquisition, we now achieve these goals in two ways; we improve ad value through our core Helix Publisher Trading Desk platform, and we increase audience value through the Onswipe user experience platform,” said Jim Waltz, CEO, Beanstock Media. “As content consumption shifts to mobile, digital publishers are struggling with creating and maintaining a high-quality and valuable ad-supported user experience across all screens. With the addition of Onswipe, we are bringing two innovative companies together to help publishers optimize their user experience while maximizing ad revenue on all devices.”

“Spark Capital has been a long-term and very collaborative investor in the Onswipe platform and team. The potential of Beanstock is immense and exciting - we’re very happy to be a shareholder in the combined company - and know that this is a great fit for both companies as Beanstock continue to grow,” said Alex Finkelstein, General Partner, Spark Capital.

“Today’s digital publishers are frustrated with the multitude of technology platforms available to help them thrive in a mobile-first world,” said Jonty Kelt, CEO, Onswipe. “By joining up with Beanstock, we are able to leapfrog our roadmap and offer user experience and monetization solutions for both desktop and mobile. We are excited to be an integral part of the end to end technology stack for digital publishing and, most importantly, reduce the payback period for digital publishers as they access a more holistic solution via our combined efforts.”

“Our vision originally set out to solve just one part of a publisher’s technology stack - user experience,” said Jason Baptiste, Founder, Onswipe. “As a part of Beanstock, we are now working towards a much larger vision to deliver the end to end technology stack for digital publishing through the combination of Helix and Onswipe.”

The deal is expected to close immediately. The combined entity will employ over 80 people with headquarters in both San Francisco and New York City. Both Onswipe and Beanstock’s executive teams will be joining the combined organization.

ABOUT BEANSTOCK MEDIA

Beanstock is the unified technology stack for desktop and mobile. Our solutions allow publishers to maximize ad yield monetization and provide visitors with the best cross platform user experience. Our Helix platform is a cloud based yield management system that aggregates demand from every available source simultaneously – ensuring publishers get the highest bid possible for their inventory. Our Onswipe platform makes it insanely easy for publishers to deliver a great user experience across every mobile device. Onswipe eliminates the need to manually optimize for the ever-growing number of different devices and automates the process. Beanstock works with over half of the comScore 1,000 properties, including Ask.com, Dice.com, Dictionary.com, USA Today, Answers.com and Rodale. Beanstock has headquarters in San Francisco and New York City. For more information, see www.beanstock.com and www.onswipe.com

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
With more than 30 Kubernetes solutions in the marketplace, it's tempting to think Kubernetes and the vendor ecosystem has solved the problem of operationalizing containers at scale or of automatically managing the elasticity of the underlying infrastructure that these solutions need to be truly scalable. Far from it. There are at least six major pain points that companies experience when they try to deploy and run Kubernetes in their complex environments. In this presentation, the speaker will d...
While DevOps most critically and famously fosters collaboration, communication, and integration through cultural change, culture is more of an output than an input. In order to actively drive cultural evolution, organizations must make substantial organizational and process changes, and adopt new technologies, to encourage a DevOps culture. Moderated by Andi Mann, panelists discussed how to balance these three pillars of DevOps, where to focus attention (and resources), where organizations might...
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
When building large, cloud-based applications that operate at a high scale, it's important to maintain a high availability and resilience to failures. In order to do that, you must be tolerant of failures, even in light of failures in other areas of your application. "Fly two mistakes high" is an old adage in the radio control airplane hobby. It means, fly high enough so that if you make a mistake, you can continue flying with room to still make mistakes. In his session at 18th Cloud Expo, Le...
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
As Cybric's Chief Technology Officer, Mike D. Kail is responsible for the strategic vision and technical direction of the platform. Prior to founding Cybric, Mike was Yahoo's CIO and SVP of Infrastructure, where he led the IT and Data Center functions for the company. He has more than 24 years of IT Operations experience with a focus on highly-scalable architectures.
CI/CD is conceptually straightforward, yet often technically intricate to implement since it requires time and opportunities to develop intimate understanding on not only DevOps processes and operations, but likely product integrations with multiple platforms. This session intends to bridge the gap by offering an intense learning experience while witnessing the processes and operations to build from zero to a simple, yet functional CI/CD pipeline integrated with Jenkins, Github, Docker and Azure...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Dhiraj Sehgal works in Delphix's product and solution organization. His focus has been DevOps, DataOps, private cloud and datacenters customers, technologies and products. He has wealth of experience in cloud focused and virtualized technologies ranging from compute, networking to storage. He has spoken at Cloud Expo for last 3 years now in New York and Santa Clara.
Enterprises are striving to become digital businesses for differentiated innovation and customer-centricity. Traditionally, they focused on digitizing processes and paper workflow. To be a disruptor and compete against new players, they need to gain insight into business data and innovate at scale. Cloud and cognitive technologies can help them leverage hidden data in SAP/ERP systems to fuel their businesses to accelerate digital transformation success.
Containers and Kubernetes allow for code portability across on-premise VMs, bare metal, or multiple cloud provider environments. Yet, despite this portability promise, developers may include configuration and application definitions that constrain or even eliminate application portability. In this session we'll describe best practices for "configuration as code" in a Kubernetes environment. We will demonstrate how a properly constructed containerized app can be deployed to both Amazon and Azure ...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.