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InterContinental® Hotels & Resorts Celebrates International Flavors With New Globally-Inspired Cocktail Menu Featuring Coca-Cola®
|By PR Newswire
|August 12, 2014 01:05 PM EDT
ATLANTA, Aug. 12, 2014 /PRNewswire/ -- InterContinental® Hotels & Resorts is proud to offer its Atlanta guests a new specialty cocktail menu, featuring Coca-Cola® and RIEDEL glassware. The InterContinental brand crafted a series of globally-inspired cocktails that celebrate cultures around the world and the great taste of Coca-Cola. The InterContinental Buckhead Atlanta will serve the cocktails in the Coca-Cola + RIEDEL glass that launched earlier this year.
The 11 internationally inspired cocktails each represent a different country or continent and reflect the global scope and local insight of the InterContinental brand. Each beverage features Coca-Cola and blends its great-tasting flavors with local ingredients or spirits specific to the culture and cuisine of a region in each country. For example, the "Happy" cocktail represents Thailand and infuses the Thai ingredients of Lemongrass and Black Sesame into a simple syrup for the beverage. The Japanese-inspired cocktail "Wonderful" features Hibiki 12, a 12-year old blended Japanese whiskey and Yuzu juice, which is a citrus fruit and plant originating in East Asia.
"The InterContinental brand loves to create innovative and memorable food & beverage concepts that help enhance our guests' worldview," said Jean-Pierre Etcheberrigaray, vice president of food and beverage at IHG for the Americas. "The new Coca-Cola cocktail menu will allow our guests to get a taste of the local flavors from some of our favorite top international destinations. Collaboration with Coca-Cola and RIEDEL was a natural fit for our brand given our shared interests in providing unique experiences for our patrons."
The Coca-Cola + RIEDEL glass was developed by a tasting panel, led by George Riedel, 10th generation owner of the Austrian company, to showcase the unique aroma and taste of Coca-Cola. Its stem-less "O" design draws inspiration from the iconic Coca-Cola contour bottle.
"Every day, Coca-Cola provides refreshing moments of happiness, especially when enjoyed in the Coca-Cola + RIEDEL glass," said Bruce McDonald, Vice President, Strategic Partnership Marketing, Coca-Cola North America. "This special pairing, combined with flavors from around the world, offers an even richer, cultural experience to the InterContinental Buckhead Atlanta guests."
The cocktail menu will be available exclusively at the InterContinental Buckhead Atlanta through the end of September.
About InterContinental® Hotels & Resorts
InterContinental Hotels & Resorts has 180 hotels located in more than 60 countries with local insight that comes from over 60 years of experience. As a brand, we believe that superior, understated service and outstanding facilities are important, but what makes us truly different is the genuine interest we show in our guests. Our desire is to help guests make the most of their time. We connect our well-traveled guests to what's special about a destination, by sharing our knowledge, so they enjoy authentic experiences that will enrich their lives and broaden their outlook. For more information, visit http://www.ihg.com/intercontinental, https://twitter.com/InterConHotels or http://www.facebook.com/intercontinental.
Notes to Editors:
IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with a broad portfolio of nine hotel brands, including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels & Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites®, EVEN™ Hotels and HUALUXE® Hotels and Resorts.
IHG manages IHG® Rewards Club, the world's first and largest hotel loyalty programme with over 80 million members worldwide. The programme was relaunched in July 2013, offering enhanced benefits for members including free internet across all hotels, globally.
IHG franchises, leases, manages or owns over 4,700 hotels and 693,000 guest rooms in nearly 100 countries, with almost 1,200 hotels in its development pipeline.
InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.
Visit www.ihg.com for hotel information and reservations and www.ihgrewardsclub.com for more on IHG Rewards Club. For our latest news, visit: www.ihg.com/media, www.twitter.com/ihg, www.facebook.com/ihg or www.youtube.com/ihgplc.
Photo - http://photos.prnewswire.com/prnh/20140812/135561
SOURCE InterContinental Hotels & Resorts
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