Click here to close now.




















Welcome!

News Feed Item

Nativo Partners With TAN Media to Deliver True Native Advertising at Scale in the UK

Nativo Adds Its Cross-Platform Native Distribution Capabilities to TAN Media's Content Programs

LOS ANGELES, CA -- (Marketwired) -- 08/12/14 -- Nativo, the leading native advertising platform for marketers and publishers, and TAN Media, a content marketing specialist agency in the United Kingdom, have announced a landmark partnership that will enable marketers and publishers to embrace and adopt true native advertising at scale in the UK. News of the partnership appeared in the UK on July 31. In this new partnership, the combined strategic strengths of each business will help digital marketers effectively scale true native advertising in the territory, thereby reducing the amount of time and manual effort spent syndicating and trafficking brand marketing content across publisher publications, devices, and platforms through the adoption of an automated native ad solution.

We're excited to partner with a company that understands the power of content marketing and the critical role true native advertising at scale plays in the future of our industry," said Nativo CEO Justin Choi. "TAN's depth of content experience, broad publisher reach, and advertiser demand in the UK market coupled with Nativo's programmatic native advertising platform makes the promise of true native at scale a reality for brand marketers in the UK."

By leveraging Nativo's cross-platform native ad technology, TAN Media will immediately scale its existing distribution business, while also leveraging Nativo's growing network of more than 250 publishers across 2,000 publications, further extending TAN's distribution reach and positioning TAN as the largest provider of true native placement in the UK. TAN Media has deep expertise in creating high-quality, engaging content for brand and agency clients by seasoned journalists and then distributing the tailored brand content to thousands of premium UK publishers.

"As we've seen demand for our services accelerate, our main challenge has been scaling content distribution, and reaching and engaging as many consumers as possible within our clients' target audiences," said Adam Rock, Managing Director at TAN Media. "This partnership with Nativo was a no-brainer for us -- in fractions of the time, we can now natively distribute our content to hundreds of relevant websites simultaneously, and then optimize performance seamlessly across desktop and mobile platforms. This partnership is truly game changing for us."

In addition to helping UK publishers adopt marketing-leading native technology, Nativo and TAN will provide UK advertisers with scaled distribution of their branded content across popular content categories which include Automotive, Business & Finance, Entertainment, Health & Fitness, Lifestyle, News, Parenting, Technology, Travel, Sports and Fashion.

StrategyEye first reported this story.

About Nativo
Nativo is the leader in true native advertising: brand content served within publisher editorial streams, matched to the look and feel of each publication, fully integrated and consumed on the publisher site, across screens to deliver:

  • Higher engagement for marketers
  • Premium monetization for publishers
  • Non-interruptive experience for consumers

Nativo's programmatic platform improves native ad performance by 300%.
Nativo delivers: True Native. At Scale.

About TAN Media
TAN works with the largest network of news media publishers, leading blogs and social media influencers for the UK and beyond. Our journalists, designers and video producers create professional grade editorial content, which can then be amplified using our distribution channels for guaranteed exposure and engagement. Our network includes many of the best known National news and magazine titles, covering all business verticals and UK regions. This vast reach along with TAN's specialist knowledge and resources, gives advertisers a complete end-to-end solution for creating and amplifying branded editorial content.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
SYS-CON Events announced today that VividCortex, the monitoring solution for the modern data system, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The database is the heart of most applications, but it’s also the part that’s hardest to scale, monitor, and optimize even as it’s growing 50% year over year. VividCortex is the first unified suite of database monitoring tools specifically desi...
In a recent research, analyst firm IDC found that the average cost of a critical application failure is $500,000 to $1 million per hour and the average total cost of unplanned application downtime is $1.25 billion to $2.5 billion per year for Fortune 1000 companies. In addition to the findings on the cost of the downtime, the research also highlighted best practices for development, testing, application support, infrastructure, and operations teams.
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his session at 17th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Partnerships at Com...
There are many considerations when moving applications from on-premise to cloud. It is critical to understand the benefits and also challenges of this migration. A successful migration will result in lower Total Cost of Ownership, yet offer the same or higher level of robustness. In his session at 15th Cloud Expo, Michael Meiner, an Engineering Director at Oracle, Corporation, analyzed a range of cloud offerings (IaaS, PaaS, SaaS) and discussed the benefits/challenges of migrating to each offe...
Container technology is sending shock waves through the world of cloud computing. Heralded as the 'next big thing,' containers provide software owners a consistent way to package their software and dependencies while infrastructure operators benefit from a standard way to deploy and run them. Containers present new challenges for tracking usage due to their dynamic nature. They can also be deployed to bare metal, virtual machines and various cloud platforms. How do software owners track the usag...
In their session at 17th Cloud Expo, Hal Schwartz, CEO of Secure Infrastructure & Services (SIAS), and Chuck Paolillo, CTO of Secure Infrastructure & Services (SIAS), provide a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. In his role as CEO of Secure Infrastructure & Services (SIAS), Hal Schwartz provides leadership and direction for the company.
SYS-CON Events announced today that the "Second Containers & Microservices Expo" will take place November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
Scrum Alliance has announced the release of its 2015 State of Scrum Report. Almost 5,000 individuals and companies worldwide participated in this year's survey. Most organizations in the market today are still leading and managing under an Industrial Age model. Not only is the speed of change growing exponentially, Agile and Scrum frameworks are showing companies how to draw on the full talents and capabilities of those doing the work in order to continue innovating for success.
SYS-CON Events announced today that MobiDev, a software development company, will exhibit at the 17th International Cloud Expo®, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software development company with representative offices in Atlanta (US), Sheffield (UK) and Würzburg (Germany); and development centers in Ukraine. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobi...
Between the compelling mockups and specs produced by your analysts and designers, and the resulting application built by your developers, there is a gulf where projects fail, costs spiral out of control, and applications fall short of requirements. In his session at @DevOpsSummit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, presented a new approach where business and development users collaborate – each using tools appropriate to their goals and expertise – to build mocku...
Graylog, Inc., has added the capability to collect, centralize and analyze application container logs from within Docker. The Graylog logging driver for Docker addresses the challenges of extracting intelligence from within Docker containers, where most workloads are dynamic and log data is not persisted or stored. Using Graylog, DevOps and IT Ops teams can pinpoint the root cause of problems to deliver new applications faster and minimize downtime.
As Marc Andreessen says software is eating the world. Everything is rapidly moving toward being software-defined – from our phones and cars through our washing machines to the datacenter. However, there are larger challenges when implementing software defined on a larger scale - when building software defined infrastructure. In his session at 16th Cloud Expo, Boyan Ivanov, CEO of StorPool, provided some practical insights on what, how and why when implementing "software-defined" in the datacent...
Learn how you can use the CoSN SEND II Decision Tree for Education Technology to make sure that your K–12 technology initiatives create a more engaging learning experience that empowers students, teachers, and administrators alike.
Mobile, social, Big Data, and cloud have fundamentally changed the way we live. “Anytime, anywhere” access to data and information is no longer a luxury; it’s a requirement, in both our personal and professional lives. For IT organizations, this means pressure has never been greater to deliver meaningful services to the business and customers.