Welcome!

News Feed Item

Nativo Partners With TAN Media to Deliver True Native Advertising at Scale in the UK

Nativo Adds Its Cross-Platform Native Distribution Capabilities to TAN Media's Content Programs

LOS ANGELES, CA -- (Marketwired) -- 08/12/14 -- Nativo, the leading native advertising platform for marketers and publishers, and TAN Media, a content marketing specialist agency in the United Kingdom, have announced a landmark partnership that will enable marketers and publishers to embrace and adopt true native advertising at scale in the UK. News of the partnership appeared in the UK on July 31. In this new partnership, the combined strategic strengths of each business will help digital marketers effectively scale true native advertising in the territory, thereby reducing the amount of time and manual effort spent syndicating and trafficking brand marketing content across publisher publications, devices, and platforms through the adoption of an automated native ad solution.

We're excited to partner with a company that understands the power of content marketing and the critical role true native advertising at scale plays in the future of our industry," said Nativo CEO Justin Choi. "TAN's depth of content experience, broad publisher reach, and advertiser demand in the UK market coupled with Nativo's programmatic native advertising platform makes the promise of true native at scale a reality for brand marketers in the UK."

By leveraging Nativo's cross-platform native ad technology, TAN Media will immediately scale its existing distribution business, while also leveraging Nativo's growing network of more than 250 publishers across 2,000 publications, further extending TAN's distribution reach and positioning TAN as the largest provider of true native placement in the UK. TAN Media has deep expertise in creating high-quality, engaging content for brand and agency clients by seasoned journalists and then distributing the tailored brand content to thousands of premium UK publishers.

"As we've seen demand for our services accelerate, our main challenge has been scaling content distribution, and reaching and engaging as many consumers as possible within our clients' target audiences," said Adam Rock, Managing Director at TAN Media. "This partnership with Nativo was a no-brainer for us -- in fractions of the time, we can now natively distribute our content to hundreds of relevant websites simultaneously, and then optimize performance seamlessly across desktop and mobile platforms. This partnership is truly game changing for us."

In addition to helping UK publishers adopt marketing-leading native technology, Nativo and TAN will provide UK advertisers with scaled distribution of their branded content across popular content categories which include Automotive, Business & Finance, Entertainment, Health & Fitness, Lifestyle, News, Parenting, Technology, Travel, Sports and Fashion.

StrategyEye first reported this story.

About Nativo
Nativo is the leader in true native advertising: brand content served within publisher editorial streams, matched to the look and feel of each publication, fully integrated and consumed on the publisher site, across screens to deliver:

  • Higher engagement for marketers
  • Premium monetization for publishers
  • Non-interruptive experience for consumers

Nativo's programmatic platform improves native ad performance by 300%.
Nativo delivers: True Native. At Scale.

About TAN Media
TAN works with the largest network of news media publishers, leading blogs and social media influencers for the UK and beyond. Our journalists, designers and video producers create professional grade editorial content, which can then be amplified using our distribution channels for guaranteed exposure and engagement. Our network includes many of the best known National news and magazine titles, covering all business verticals and UK regions. This vast reach along with TAN's specialist knowledge and resources, gives advertisers a complete end-to-end solution for creating and amplifying branded editorial content.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
“We're a global managed hosting provider. Our core customer set is a U.S.-based customer that is looking to go global,” explained Adam Rogers, Managing Director at ANEXIA, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. Commvault can ensure protection, access and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his general session at 18th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Part...
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2016 Silicon Valley. The 6thInternet of @ThingsExpo will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"When you think about the data center today, there's constant evolution, The evolution of the data center and the needs of the consumer of technology change, and they change constantly," stated Matt Kalmenson, VP of Sales, Service and Cloud Providers at Veeam Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
When people aren’t talking about VMs and containers, they’re talking about serverless architecture. Serverless is about no maintenance. It means you are not worried about low-level infrastructural and operational details. An event-driven serverless platform is a great use case for IoT. In his session at @ThingsExpo, Animesh Singh, an STSM and Lead for IBM Cloud Platform and Infrastructure, will detail how to build a distributed serverless, polyglot, microservices framework using open source tec...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
“Being the one true cloud-agnostic and storage-agnostic software solution, more and more customers are coming to Commvault and saying ' What do you recommend? What's your best practice for implementing cloud?” explained Randy De Meno, Chief Technologist at Commvault, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
"We're bringing out a new application monitoring system to the DevOps space. It manages large enterprise applications that are distributed throughout a node in many enterprises and we manage them as one collective," explained Kevin Barnes, President of eCube Systems, in this SYS-CON.tv interview at DevOps at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
From wearable activity trackers to fantasy e-sports, data and technology are transforming the way athletes train for the game and fans engage with their teams. In his session at @ThingsExpo, will present key data findings from leading sports organizations San Francisco 49ers, Orlando Magic NBA team. By utilizing data analytics these sports orgs have recognized new revenue streams, doubled its fan base and streamlined costs at its stadiums. John Paul is the CEO and Founder of VenueNext. Prior ...
Let’s face it, embracing new storage technologies, capabilities and upgrading to new hardware often adds complexity and increases costs. In his session at 18th Cloud Expo, Seth Oxenhorn, Vice President of Business Development & Alliances at FalconStor, discussed how a truly heterogeneous software-defined storage approach can add value to legacy platforms and heterogeneous environments. The result reduces complexity, significantly lowers cost, and provides IT organizations with improved efficienc...
Continuous testing helps bridge the gap between developing quickly and maintaining high quality products. But to implement continuous testing, CTOs must take a strategic approach to building a testing infrastructure and toolset that empowers their team to move fast. Download our guide to laying the groundwork for a scalable continuous testing strategy.
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.