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LINE Launches B612 Camera App for Taking the Perfect Selfie

Best Selfie Shots are Just a Few Taps Away

LOS ANGELES, Aug. 12, 2014 /PRNewswire/ -- LINE Corporation, owner and operator of the free call and messaging app LINE, today announced the launch of B612, a brand new camera app made especially for snapping the perfect selfie. The number of photos taken in 2014 is estimated to reach nearly 1 trillion, in no small part due to the popular explosion of selfies.[1] B612 (named after a planet from novella "The Little Prince") is specifically designed to strip away all superfluous camera features and focus on highlighting faces and bodies to make selfies look extra striking and sharp. 

B612’s soft-focus technology refines images to create a smooth, yet stunning, visual effect.

From First Lady Michelle Obama's endearing selfie with First Dog Bo to astronaut Aki Hoshide's breathtaking selfie in outer space, selfies have gone mainstream. In fact, according to an infographic released by Techinfographics,[2] people around the world generate over one million new selfies a day, and 36% of people take time to digitally alter and enhance their selfies.

With B612's simple, easy-to-use interface, enhancing selfies takes virtually no time at all. The app employs only a front-facing camera that is photo-ready as soon as the user opens the app, eliminating any complicated user setup requirements. B612 also allows users to take a picture by simply touching anywhere on the screen — conveniently lending itself to one-handed photos — and provides a total of 43 professional-grade filters in one accessible format.

B612's soft-focus technology refines images to create a smooth, yet stunning, visual effect. The images are so honed and crisp that they're even ideal for professional profile photos. The technology integrates seamlessly with each of the 43 filters so that selfie artists can relax knowing that their photos will look stunning and simply have fun matching different filters to their moods.

B612 also offers a beautifully designed collage feature for uploading collections of solo and group selfies to social networks, blogs, and profiles. For those who perhaps aren't quite ready to be publicly included in the one million+ group of selfie pros, B612's soundless shutter allows users to maintain a sense of privacy while enjoying their photo fun.

More about B612

- Price : Free
- Supported on : iPhone, iPad and iPod touch with iOS 7.0 or later / Android version will be available in the future
- Download URL:
- Blog entry URL for more details:

About LINE Corporation

LINE Corporation is based in Japan and develops and operates the LINE app for smartphones. Since launching in June 2011, the LINE app has grown into a global service used in 230 countries, ranking first in the free app category in 60 countries. LINE offers free one-to-one and group messaging, as well as free domestic and international voice and video calls. LINE also includes a wide array of social elements such as fun and expressive stickers, a personal Home, a Timeline, and numerous LINE family apps, including LINE games and LINE camera. For more information about LINE, please visit


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SOURCE LINE Corporation

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