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Is Retail Really Dying? In the $17B P-O-P Industry, Design Phase Inc's Award-Winning work with Big Brands helps drive retail resurgence.

WAUKEGAN, Ill., Aug. 13, 2014 /PRNewswire/ -- With online sales growing at an estimated 15% per year and comprising approximately 6% of an overall $4.37 trillion retail sales program, what are brick-and-mortar stores doing to "enhance the shopping experience"?

Innovative retailers and brands are embracing the idea of technology and creativity are capitalizing on creating a new experience for customers at the point of sale; where more than 80% of purchasing decisions are made. Design Phase Inc., a leading manufacturer of point of purchase displays, is working with some of the world's largest retailers and brands including Microsoft, LG Electronics and Disney Interactive to engage shoppers with innovative Point of Purchase Displays.

"What we are constantly hearing is that shoppers want a reason to come into the stores, they want to be informed, entertained, and they want to engage with products. What we do is give them an opportunity to really enjoy coming to the stores and our clients see it in their sales lift," says Mike Eckert, President of the 25-year-old firm.

"Retail is not dead by any means, it's just changing and it's forcing retailers and brands to go in a new direction. I think it's good for the industry. The shopping experience in a retail setting is something you can't get purchasing online. Our job is to make retail fun," he added.

According to the Point of Purchase Advertising International (POPAI), industry $17 billion dollars is spent towards point-of-sale advertising, and it is becoming more relevant at a time when consumers are being inundated with advertising messages.

About Design Phase

Design Phase is at the forefront of designing and manufacturing the most innovative and effective point-of-purchase displays. They have earned numerous industry awards, including four POPAI "Permanent Display of the Year" award since 2000 -- more than any other POP company.

With the ability to incorporate an understanding of the ever-changing retail environment, creative applications and designs, along with integrating the latest technology has enabled Design Phase to produce some of the most highly recognized and visible programs for their clients including Microsoft, Disney, LG Electronics, Bose, and Apple.

For additional information contact

Phillip Wnuk
Roark, Pirsig & Dobie
508 Central #204
Highland Park, Il 60035
[email protected]


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SOURCE Design Phase

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