Welcome!

News Feed Item

Target Canada Outlines Key Initiatives to Improve Guest Experience

Merchandise expansion includes exclusive collaboration with Canadian celebrity designer Sarah Richardson

MISSISSAUGA, ON, Aug. 13, 2014 /CNW/ - Target Canada today announced several initiatives to improve business performance and better deliver the Target brand experience to Canadian guests from coast to coast. The initiatives come on the heels of some leadership changes last spring and a comprehensive review of its Canadian operations.

Among the announcements, Target unveiled a number of merchandise initiatives, including a long-term partnership with celebrity designer Sarah Richardson, set to launch next year.

"We've been listening to our guests and taking a hard look at where we need to improve," said Mark Schindele, president, Target Canada. "We've uncovered the root cause of some of our challenges and are focused on three main areas: improving in-stocks, sharpening our pricing strategy and enhancing our merchandise assortment."

In addition to Schindele, John Butcher, senior vice president of merchandising, and Janna Adair-Potts, senior vice president of stores and distribution, recently joined an experienced guest-focused leadership team. Target's search for a non-executive chair with deep Canadian experience is ongoing.

Merchandise Assortment
Target's partnership with Sarah Richardson will bring her distinctive combination of colours and patterns to a new line of home décor beginning in Fall 2015, only at Target Canada.

"We are thrilled to be working with Sarah on this exclusive new home décor line," said Butcher. "It's exactly the kind of creative and exciting design offering that only Target can deliver."

Richardson is one of the most well-known and trusted interior designers in Canada, and has been producing and hosting design shows for HGTV for 15 years. She specializes in creating interiors and programs that inspire, empower and educate a global audience with smart, savvy solutions for modern living.

Target Canada also announced a number of additional merchandise improvements, responding to guest reaction and requests, including:

  • Partnering with Roots to extend the exclusive and popular Beaver Canoe assortment, with expanded home décor, and the addition of new apparel like sleepwear and slippers coming this fall.
  • In Apparel, expanding the maternity assortment by 50 per cent in September.  In addition, Nick & Nora, the popular U.S. women's fashion line, will be available in Target Canada stores next year. The previously announced Altuzarra for Target designer collaboration launches September 14. Also, early next year a plus size line will be introduced.
  • Expanded cosmetic lineups, through an exclusive partnership with e.l.f. and the addition of an "e.l.f. essential" line, as well as tripling the space allotted for the popular NYX line in October.
  • In September, Target Canada is launching an exclusive brand of household cleaners called Better Life, as well as the exclusive eco-friendly line Ecover from Europe.
  • In Home, the launch of the exclusive line of appliances called French Bull, which will bring exciting colour and design to everyday appliances at a great price. In addition, this fall Target Canada will also be bringing to stores an exciting new range of well-known small appliance brands some of which have been previously unavailable in mass retail.
  • Overall, between now and Christmas, Target will be bringing more than 30,000 new items to its assortment, from the upcoming Halloween and Holiday assortments, to Fall apparel.

Pricing
In response to guest feedback, Target Canada announced a new price match policy, which includes:

  • Price matching for any local competitor's flyer or weekly ad (print or online), and price matching for select online retailers, including Amazon.ca, Walmart.ca, Bestbuy.ca, Toysrus.ca, Babiesrus.ca, CanadianTire.ca, Futureshop.ca and Sears.ca.
  • Guests can now use popular apps, such as reebee and flipp to price match, instead of bringing a printed flyer.
  • Price match can now be completed at the register instead of guest service.

Target Canada has also added about 1,000 additional items to its roster of 20,000 items that are regularly shopped, to compare prices with its largest competitors.

"If we see a like item priced higher at Target, we'll lower it," said Schindele. "And with the addition of our price match guarantee, and 5 per cent off every purchase with a REDcard, guests should be confident they're getting the best price at Target."

Supply chain
Target Canada has undertaken a variety of initiatives to address in-stock issues, including:

  • A physical count of inventory at all stores, resulting in a reset of systems, and more accurate ordering and shipping data.
  • Better forecasting and allocation of product based on sales history and promotional plans to ensure the right amount of product is in the right place at the right time.
  • Adjusting delivery schedules so stores receive merchandise more frequently.
  • Providing new training and processes to headquarters and in-store teams to create good routines and engaging store team members.

"We know we still have work to do, but the entire Target team is focused on continuous improvement so that Canadian guests will have the Target experience they deserve," Schindele said.

About Target

Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,925 stores – 1,795 in the United States and 130 in Canada – and at Target.com. Since 1946, Target has given 5 per cent of its profit to communities, that giving equals more than $4 million a week. For more information, visit Target.com/Pressroom. For a behind-the-scenes look at Target, visit ABullseyeView.com or follow @TargetNews on Twitter.

SOURCE Target Canada

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
IoT offers a value of almost $4 trillion to the manufacturing industry through platforms that can improve margins, optimize operations & drive high performance work teams. By using IoT technologies as a foundation, manufacturing customers are integrating worker safety with manufacturing systems, driving deep collaboration and utilizing analytics to exponentially increased per-unit margins. However, as Benoit Lheureux, the VP for Research at Gartner points out, “IoT project implementers often un...
SYS-CON Events announced today that Technologic Systems Inc., an embedded systems solutions company, will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Technologic Systems is an embedded systems company with headquarters in Fountain Hills, Arizona. They have been in business for 32 years, helping more than 8,000 OEM customers and building over a hundred COTS products that have never been discontinued. Technologic Systems’ pr...
SYS-CON Events announced today that IoT Now has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.
SYS-CON Events announced today that WineSOFT will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Based in Seoul and Irvine, WineSOFT is an innovative software house focusing on internet infrastructure solutions. The venture started as a bootstrap start-up in 2010 by focusing on making the internet faster and more powerful. WineSOFT’s knowledge is based on the expertise of TCP/IP, VPN, SSL, peer-to-peer, mob...
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and containers together help companies achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of Dev...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, discussed the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports.
The security needs of IoT environments require a strong, proven approach to maintain security, trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vic...
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
SYS-CON Events announced today that Dataloop.IO, an innovator in cloud IT-monitoring whose products help organizations save time and money, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Dataloop.IO is an emerging software company on the cutting edge of major IT-infrastructure trends including cloud computing and microservices. The company, founded in the UK but now based in San Fran...
Building a cross-cloud operational model can be a daunting task. Per-cloud silos are not the answer, but neither is a fully generic abstraction plane that strips out capabilities unique to a particular provider. In his session at 20th Cloud Expo, Chris Wolf, VP & Chief Technology Officer, Global Field & Industry at VMware, will discuss how successful organizations approach cloud operations and management, with insights into where operations should be centralized and when it’s best to decentraliz...
In the first article of this three-part series on hybrid cloud security, we discussed the Shared Responsibility Model and examined how the most common attack strategies persist, are amplified, or are mitigated as assets move from data centers to the cloud. Today, we’ll look at some of the unique security challenges that are introduced by public cloud environments. While cloud computing delivers many operational, cost-saving and security benefits, it takes place in a public, shared and on-demand ...
In his session at @ThingsExpo, Sudarshan Krishnamurthi, a Senior Manager, Business Strategy, at Cisco Systems, will discuss how IT and operational technology (OT) work together, as opposed to being in separate siloes as once was traditional. Attendees will learn how to fully leverage the power of IoT in their organization by bringing the two sides together and bridging the communication gap. He will also look at what good leadership must entail in order to accomplish this, and how IT managers ca...
In his session at 20th Cloud Expo, Mike Johnston, an infrastructure engineer at Supergiant.io, will discuss how to use Kubernetes to setup a SaaS infrastructure for your business. Mike Johnston is an infrastructure engineer at Supergiant.io with over 12 years of experience designing, deploying, and maintaining server and workstation infrastructure at all scales. He has experience with brick and mortar data centers as well as cloud providers like Digital Ocean, Amazon Web Services, and Rackspace....