Welcome!

News Feed Item

eBags.com Lets Mobile Shoppers "Love It" or "Leave It" to Find the Perfect Handbag

DENVER, CO -- (Marketwired) -- 08/13/14 -- The eBags.com team looked for a better way for handbag shoppers to sort through its vast array of over 12,000 handbags. Taking lessons from popular dating applications, it found the answer; think "Hot or Not" for handbag shopping. The leading online retailer launched an engaging, innovative way to find the essential handbag on mobile devices. Swipe right if you "Love it" and left to "Leave it," and ultimately the solution you are looking for appears. The custom-built website feature and algorithm, named "eBags Obsession," interprets responses and quickly presents a new handbag option, all the while keeping track of over 100 variables and each customer's individual preferences. For those gift giving or who want to get a head start in the process, they can pre-inform eBags Obsession about their specific color, style or occasion preferences and needs.

eBags Obsession was created in a collaboration between its handbag merchandising team and its software developers. eBags Obsession came about in an idea generating session aimed at increasing the speed and efficacy of mobile device shopping on eBags.com. The team admired the simplicity, usability, and fun of popular dating mobile applications. This goal became a project for an in-house "Hackathon," where a prototype is built quickly, then tested with user focus groups, adjustments are made, and launched to a select population of mobile shoppers for final-tuning and feedback. After monitoring the results, revisions to the algorithm were made and the Beta version of eBags Obsession was released to a wider audience. Finally, after incorporating customer suggestions and development tweaking, eBags Obsession was rolled out to 100% of eBags.com mobile users in early August 2014.

Initial results for eBags Obsession have been positive, with the average user totaling 75-100 "swipes" before finding the ideal bag. The custom algorithm learns from each swipe and alters the delivery of products shown by analyzing over 100 unique variables. With each swipe, the algorithm hones in on handbags appealing to each specific shopper. eBags Obsession is located on the eBags.com handbag tab for smartphone and tablet users or click here: www.ebags.com/obsession.

Says Mike Frazzini, SVP of Development for eBags, "Having our own custom-built site provides us a great deal of flexibility and allows us to optimize all facets of our customer's experience at any time. We have instituted a formal process for innovation and regular 'Hackathon Contests' to allow our engineering and product teams to better serve our customers and build tools that might not otherwise come out of normal site development. In the case of eBags Obsession, we focused specifically on mobile devices to deliver an enjoyable, effective and engaging way for shoppers to find the perfect handbag. Any developer will tell you it's hard to predict how users will react when using new software, but we knew we had something special with eBags Obsession after our first focus group response."

Says Maureen Shea, Handbag DMM for eBags, "Someone may have a hard time explaining what they want in a handbag, but if you put one in front of them and say, 'Love it' or 'Leave it,' they instinctively know what they like in an instant. Shopping is emotional and entertaining, and we want to make it rewarding. We are thrilled with the reaction when women start swiping their eBags Obsession choices on their mobile devices."

About eBags.com

eBags.com is the leading online retailer of handbags, luggage, backpacks, business cases, and accessories. With over 21 million bags sold and 2.9 million unbiased customer reviews, eBags features over 50,000 products from 500 brands including the eBags brand, Michael Kors, kate spade, Fossil, Tumi, The North Face, JanSport, Herschel Supply, Vera Bradley, and Nike. For more information, please visit www.eBags.com

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
SYS-CON Events announced today that TechTarget has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget storage websites are the best online information resource for news, tips and expert advice for the storage, backup and disaster recovery markets.
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
"Loom is applying artificial intelligence and machine learning into the entire log analysis process, from start to finish and at the end you will get a human touch,” explained Sabo Taylor Diab, Vice President, Marketing at Loom Systems, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
@DevOpsSummit at Cloud Expo taking place Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center, Santa Clara, CA, is co-located with the 21st International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is ...
SYS-CON Events announced today that Datanami has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datanami is a communication channel dedicated to providing insight, analysis and up-to-the-minute information about emerging trends and solutions in Big Data. The publication sheds light on all cutting-edge technologies including networking, storage and applications, and the...
After more than five years of DevOps, definitions are evolving, boundaries are expanding, ‘unicorns’ are no longer rare, enterprises are on board, and pundits are moving on. Can we now look at an evolution of DevOps? Should we? Is the foundation of DevOps ‘done’, or is there still too much left to do? What is mature, and what is still missing? What does the next 5 years of DevOps look like? In this Power Panel at DevOps Summit, moderated by DevOps Summit Conference Chair Andi Mann, panelists loo...
SYS-CON Events announced today that EnterpriseTech has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. EnterpriseTech is a professional resource for news and intelligence covering the migration of high-end technologies into the enterprise and business-IT industry, with a special focus on high-tech solutions in new product development, workload management, increased effi...
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
Cloud promises the agility required by today’s digital businesses. As organizations adopt cloud based infrastructures and services, their IT resources become increasingly dynamic and hybrid in nature. Managing these require modern IT operations and tools. In his session at 20th Cloud Expo, Raj Sundaram, Senior Principal Product Manager at CA Technologies, will discuss how to modernize your IT operations in order to proactively manage your hybrid cloud and IT environments. He will be sharing bes...
A look across the tech landscape at the disruptive technologies that are increasing in prominence and speculate as to which will be most impactful for communications – namely, AI and Cloud Computing. In his session at 20th Cloud Expo, Curtis Peterson, VP of Operations at RingCentral, highlighted the current challenges of these transformative technologies and shared strategies for preparing your organization for these changes. This “view from the top” outlined the latest trends and developments i...
Automation is enabling enterprises to design, deploy, and manage more complex, hybrid cloud environments. Yet the people who manage these environments must be trained in and understanding these environments better than ever before. A new era of analytics and cognitive computing is adding intelligence, but also more complexity, to these cloud environments. How smart is your cloud? How smart should it be? In this power panel at 20th Cloud Expo, moderated by Conference Chair Roger Strukhoff, paneli...
Hardware virtualization and cloud computing allowed us to increase resource utilization and increase our flexibility to respond to business demand. Docker Containers are the next quantum leap - Are they?! Databases always represented an additional set of challenges unique to running workloads requiring a maximum of I/O, network, CPU resources combined with data locality.
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business...
SYS-CON Events announced today that GrapeUp, the leading provider of rapid product development at the speed of business, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market acr...