|By Marketwired .||
|August 13, 2014 10:00 AM EDT||
DENVER, CO -- (Marketwired) -- 08/13/14 -- The eBags.com team looked for a better way for handbag shoppers to sort through its vast array of over 12,000 handbags. Taking lessons from popular dating applications, it found the answer; think "Hot or Not" for handbag shopping. The leading online retailer launched an engaging, innovative way to find the essential handbag on mobile devices. Swipe right if you "Love it" and left to "Leave it," and ultimately the solution you are looking for appears. The custom-built website feature and algorithm, named "eBags Obsession," interprets responses and quickly presents a new handbag option, all the while keeping track of over 100 variables and each customer's individual preferences. For those gift giving or who want to get a head start in the process, they can pre-inform eBags Obsession about their specific color, style or occasion preferences and needs.
eBags Obsession was created in a collaboration between its handbag merchandising team and its software developers. eBags Obsession came about in an idea generating session aimed at increasing the speed and efficacy of mobile device shopping on eBags.com. The team admired the simplicity, usability, and fun of popular dating mobile applications. This goal became a project for an in-house "Hackathon," where a prototype is built quickly, then tested with user focus groups, adjustments are made, and launched to a select population of mobile shoppers for final-tuning and feedback. After monitoring the results, revisions to the algorithm were made and the Beta version of eBags Obsession was released to a wider audience. Finally, after incorporating customer suggestions and development tweaking, eBags Obsession was rolled out to 100% of eBags.com mobile users in early August 2014.
Initial results for eBags Obsession have been positive, with the average user totaling 75-100 "swipes" before finding the ideal bag. The custom algorithm learns from each swipe and alters the delivery of products shown by analyzing over 100 unique variables. With each swipe, the algorithm hones in on handbags appealing to each specific shopper. eBags Obsession is located on the eBags.com handbag tab for smartphone and tablet users or click here: www.ebags.com/obsession.
Says Mike Frazzini, SVP of Development for eBags, "Having our own custom-built site provides us a great deal of flexibility and allows us to optimize all facets of our customer's experience at any time. We have instituted a formal process for innovation and regular 'Hackathon Contests' to allow our engineering and product teams to better serve our customers and build tools that might not otherwise come out of normal site development. In the case of eBags Obsession, we focused specifically on mobile devices to deliver an enjoyable, effective and engaging way for shoppers to find the perfect handbag. Any developer will tell you it's hard to predict how users will react when using new software, but we knew we had something special with eBags Obsession after our first focus group response."
Says Maureen Shea, Handbag DMM for eBags, "Someone may have a hard time explaining what they want in a handbag, but if you put one in front of them and say, 'Love it' or 'Leave it,' they instinctively know what they like in an instant. Shopping is emotional and entertaining, and we want to make it rewarding. We are thrilled with the reaction when women start swiping their eBags Obsession choices on their mobile devices."
eBags.com is the leading online retailer of handbags, luggage, backpacks, business cases, and accessories. With over 21 million bags sold and 2.9 million unbiased customer reviews, eBags features over 50,000 products from 500 brands including the eBags brand, Michael Kors, kate spade, Fossil, Tumi, The North Face, JanSport, Herschel Supply, Vera Bradley, and Nike. For more information, please visit www.eBags.com
PR Contact @ eBags:
Email: [email protected]
Businesses and business units of all sizes can benefit from cloud computing, but many don't want the cost, performance and security concerns of public cloud nor the complexity of building their own private clouds. Today, some cloud vendors are using artificial intelligence (AI) to simplify cloud deployment and management. In his session at 20th Cloud Expo, Ajay Gulati, Co-founder and CEO of ZeroStack, will discuss how AI can simplify cloud operations. He will cover the following topics: why clou...
Dec. 10, 2016 10:00 AM EST Reads: 1,064
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lead...
Dec. 10, 2016 09:45 AM EST Reads: 609
Dec. 10, 2016 09:30 AM EST Reads: 1,082
Dec. 10, 2016 09:00 AM EST Reads: 1,778
Dec. 10, 2016 08:45 AM EST Reads: 5,477
Dec. 10, 2016 08:30 AM EST Reads: 1,507
Dec. 10, 2016 08:15 AM EST Reads: 1,257
Dec. 10, 2016 07:30 AM EST Reads: 777
Dec. 10, 2016 06:45 AM EST Reads: 552
Dec. 10, 2016 06:00 AM EST Reads: 717
Dec. 10, 2016 04:45 AM EST Reads: 1,107
Dec. 10, 2016 04:30 AM EST Reads: 564
Dec. 10, 2016 04:15 AM EST Reads: 1,393
Dec. 10, 2016 04:15 AM EST Reads: 587
Organizations planning enterprise data center consolidation and modernization projects are faced with a challenging, costly reality. Requirements to deploy modern, cloud-native applications simultaneously with traditional client/server applications are almost impossible to achieve with hardware-centric enterprise infrastructure. Compute and network infrastructure are fast moving down a software-defined path, but storage has been a laggard. Until now.
Dec. 10, 2016 04:00 AM EST Reads: 5,545