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Inergetics Bikini Ready® Partners with Influenster and Bulu Box™
Innovative Marketing Initiatives to Drive Bikini Ready® Energy Gummies
|By PR Newswire
|August 13, 2014 10:00 AM EDT
NEWARK, N.J., Aug. 13, 2014 /PRNewswire/ -- Inergetics, Inc. (OTCBB: NRTI), a leading developer of nutritional supplements announces that Bikini Ready® Lifestyle will partner with Influenster and Bulu Box™ this month to build product awareness and trial among its key consumer target of active women. The innovative marketing initiatives will complement Bikini Ready's summer national print and extensive social media campaign.
With more than 200,000 Facebook and 50,000 Instagram followers, Influenster's qualified database of educated and social media savvy consumers sets the trends for new products. This month, Influenster members will receive Bikini Ready Energy Gummies and share their product opinions and experiences via Twitter, Facebook, Instagram, blogs, YouTube and Amazon. In addition, Bikini Ready will be supported through Influenster's proprietary social media platform.
Also in August and September, Bulu Box consumers will be treated to customized boxes of premium health products, including Bikini Ready. Members will be incentivized to share their thoughts and spread the word about Bikini Ready's high quality formulas designed to meet their nutritional needs.
"We're constantly looking for impactful, relevant and original ways to reach our consumers. The Bikini Ready consumer is young, digitally engaged and continually looking for credible sources to provide health tips and products to match. Influenster and Bulu Box are great marketing investments in order to meet these objectives," states Tenaya Britton, Inergetics' Brand Manager.
The net results of the Influenster and Bulu Box partnerships will be thousands of Bikini Ready social media mentions and reviews with a total reach of more than sixteen million consumers.
Recently, Bikini Ready has been featured as the "Hot New Summer Product" by Shape, InTouch, Life&Style, and OK! magazines. The brand continues to receive support from its high profile brand ambassadors, professional surfers Anastasia Ashley and Christa Alves, as well.
Bikini Ready's complete line of women's weight loss solutions includes Weight Loss Catalyst®, Fashion Multi and Cleanse Cleanse nutritional supplements, as well as Yummy Nutrition Shakes. The addition of the new Bikini Ready Gummies in the increasingly popular chewable format is designed to energize workouts, boost metabolism and reduce fatigue.
Bikini Ready products are available at Winn-Dixie, Bi-Lo, Meijer, Harris Teeter, Ingles, Hy-Vee and Ross stores across the country, as well as leading e-tailers such as Amazon, DrugStore.com, DrVita.com, LuckyVitamin.com and BodyBuilding.com.
For more information on the full line of Bikini Ready products, please visit the new website at www.bikinireadylifestyle.com.
About Inergetics, Inc.
Inergetics' portfolio of brands includes: Martha Stewart™ Essentials, a complete line of whole-food-based supplements created specifically for women; Surgex® Sports Nutrition, the preferred nutritional supplement of Army Sports; Bikini Ready®, a leader in weight loss lifestyle solutions; SlimTrim™, the affordable, premium value diet brand; and OmEssentials®, a line of scientifically advanced nutritional supplements designed to further the health and wellness of yoga practitioners and active individuals.
To learn more about Inergetics, visit www.inergetics.com, and the Inergetics brands' websites at: www.marthastewartessentials.com, www.surgexsports.com, www.surgexsportsblitz.com, www.slimtrim1.com, www.slimtrim.net, www.bikinireadylifestyle.com, www.kahunasands.com, www.omessentials.com.
Safe Harbor Statement
This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. All statements, other than statements of historical fact, including, without limitation, those with respect to the objectives, plans and strategies of Inergetics set forth herein and those preceded by or that include the words "believes," "expects," "given," "targets," "intends," "anticipates," "plans," "projects," "forecasts," or similar expressions, are "forward-looking statements." Although Inergetics' management believes that such forward-looking statements are reasonable, it cannot guarantee that such expectations are, or will be, correct. These forward-looking statements involve a number of risks and uncertainties, which could cause Inergetics' future results to differ materially from those anticipated. Inergetics assumes no obligation to update any of the information contained or referenced in this press release.
SOURCE Inergetics, Inc.
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