Welcome!

News Feed Item

Being in Touch With Your Senses Can Bring You Closer to Lexus, Milan and 2.5 Million Yen

-Third Lexus Design Award Competition Opens For Entries

TORRANCE, Calif., Aug. 13, 2014 /PRNewswire/ -- Ah, the sights, smells, sounds, tastes and feel of Milan in the spring!  Designers who have innovative ideas can enter the 2015 Lexus Design Award for a chance to display their works at the 2015 Milan Design Week, be mentored by international creatives and receive up to ¥2.5 million to build a prototype of their own. The third Lexus Design Award competition is open for entries!

2014 Lexus Design Award prototype winner "Iris" by designer Sebastian Scherer is a hand blown crystal sphere glass lamp that shimmers in different colors from every angle.

First launched in 2013, the Lexus Design Award is an international competition that supports young creatives who tackle problems using design. It features a unique mentoring program for four entrants that helps them produce working prototypes of their innovative ideas and showcase their concepts to an elite design community.

The theme of the 2015 Lexus Design Award is "Senses." A wide range ebof possibilities open with a broad subject that influences perception and is intrinsic to life. This year the theme also bridges design with the driving experience, something with which Lexus is very familiar. All senses are engaged with eye-catching vehicle styling, the sound of the finely tuned engine, the feel of semi-aniline leather seats, and the "new car smell." By considering this array of examples, Lexus seeks to illicit extraordinary responses that explore the five senses.

The Lexus Design Award provides an opportunity for 12 finalists and their works to receive wide exposure in the design community and beyond through exposure at 2015 Milan Design Week. In addition, four of the finalists — twice as many as last year — will receive up to ¥2.5 million and support from international design mentors as they develop their prototypes. This year's mentors are Arthur Huang, Robin Hunicke, Neri & Hu, and Max Lamb. At 2015 Milan Design Week, the creators of the four prototypes will present their designs at the Lexus pavilion before the Grand Prix winner is announced.

Entries to the 2015 Lexus Design Award competition will be accepted through November 3, 2014 at http://www.designboom.com/competition/Lexus-design-award-2015.  The 12 finalists will be announced in early 2015.

Call for Entries to 2015 Lexus Design Award Competition

Title

2015 Lexus Design Award

Application period

August 11, 2014 - November 3, 2014

Theme

Senses

Judging criteria

•   Depth of understanding of the design concepts for the competition and a unique interpretation of those concepts.

•  Uniqueness of perspective and originality of solutions proposed under the theme.

Judges

Paola Antonelli

Aric Chen

Toyo Ito

Birgit Lohmann

Alice Rawsthorn

Tokuo Fukuichi (Lexus International)

Mentors

Arthur Huang

Robin Hunicke

Neri & Hu

Max Lamb

Award categories

Lexus Design Award 2015 — 12 finalists

Grand Prix — One winner (selected from the four prototype exhibitors)

Prototype exhibitors — Four prototype winners (selected from the 12 finalists)

Panel exhibitors — Eight finalists

Prizes/benefits

•  12 finalists will be invited to Milan Design Week 2015.

•  Four entries from the 12 finalists will receive up to 2.5 million yen each to cover prototype production costs. The designers of the four entries will create prototypes between January and March 2015 through sessions with their assigned mentors.

•  The four prototypes and eight panels will be exhibited at a Lexus exhibition space during Milan Design Week 2015.

•  Each of the four prototype winners will be asked to give a presentation at Milan Design Week 2015, after which a single Grand Prix winner will be named.

Note: Only one individual per entry will be invited, regardless of whether the winning entries are submitted by an individual or a group.

Organizer

Lexus International

In cooperation with

designboom

Design Association NPO

Application process

Apply through the designboom website at:

http://www.designboom.com/competition/Lexus-design-award-2015

For more information

Visit  LexusDesignAward.com

Lexus launched in 1989 with two luxury sedans and a commitment to pursue perfection. Since that time, Lexus has expanded its line-up to meet the needs of global luxury customers. Lexus is now going beyond its reputation for high quality vehicles with the integration of innovative technology, emotional exterior and interior designs, and engaging driving dynamics and performance.  With five models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers six F SPORT models and two F models, including the LFA supercar, for top-of-the-line performance. In the United States, Lexus vehicles are sold through 234 dealers who are committed to exemplary customer service.

www.facebook.com/lexus
www.twitter.com/lexus
www.youtube.com/LexusVehicles
https://plus.google.com/+Lexus/posts
www.instagram.com/lexususa

Photo - http://photos.prnewswire.com/prnh/20140812/135647

SOURCE Lexus

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
Sanjeev Sharma Joins November 11-13, 2018 @DevOpsSummit at @CloudEXPO New York Faculty. Sanjeev Sharma is an internationally known DevOps and Cloud Transformation thought leader, technology executive, and author. Sanjeev's industry experience includes tenures as CTO, Technical Sales leader, and Cloud Architect leader. As an IBM Distinguished Engineer, Sanjeev is recognized at the highest levels of IBM's core of technical leaders.
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distributed enterprises. These outdated solutions have become more costly and complicated to implement, install, manage, and maintain.SD-WAN offers unlimited capabilities for accessing the benefits of the cloud and Internet. ...
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will discuss how customers are able to achieve a level of transparency that e...
As Cybric's Chief Technology Officer, Mike D. Kail is responsible for the strategic vision and technical direction of the platform. Prior to founding Cybric, Mike was Yahoo's CIO and SVP of Infrastructure, where he led the IT and Data Center functions for the company. He has more than 24 years of IT Operations experience with a focus on highly-scalable architectures.
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or per...
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and ...
Founded in 2000, Chetu Inc. is a global provider of customized software development solutions and IT staff augmentation services for software technology providers. By providing clients with unparalleled niche technology expertise and industry experience, Chetu has become the premiere long-term, back-end software development partner for start-ups, SMBs, and Fortune 500 companies. Chetu is headquartered in Plantation, Florida, with thirteen offices throughout the U.S. and abroad.
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart...
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science," is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogge...
DXWorldEXPO LLC announced today that Dez Blanchfield joined the faculty of CloudEXPO's "10-Year Anniversary Event" which will take place on November 11-13, 2018 in New York City. Dez is a strategic leader in business and digital transformation with 25 years of experience in the IT and telecommunications industries developing strategies and implementing business initiatives. He has a breadth of expertise spanning technologies such as cloud computing, big data and analytics, cognitive computing, m...
"Venafi has a platform that allows you to manage, centralize and automate the complete life cycle of keys and certificates within the organization," explained Gina Osmond, Sr. Field Marketing Manager at Venafi, in this SYS-CON.tv interview at DevOps at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"DivvyCloud as a company set out to help customers automate solutions to the most common cloud problems," noted Jeremy Snyder, VP of Business Development at DivvyCloud, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science," is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogge...