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Watts Unlimited Appoints New Leadership to Focus on Rapidly Expanding Critical Power Market

Driven by demand in the data centre and cloud space, Watts Unlimited to split current role of President into two new roles of Chairman and CEO.

MONTREAL, Aug. 13, 2014 /PRNewswire-iReach/ -- Watts Unlimited ("Watts"), one of Canada's largest providers and manufacturers of industrial-scale critical power infrastructure, is pleased to announce the appointment of the company Founder and current President Jean-Michel Picard to the role of Chairman and Murray PJB Simser to the role of Chief Executive Officer. As Chairman, Mr. Picard will be responsible for overall corporate governance including strategic direction, key customers and partnerships, and the corporate development of Watts. Mr. Simser will take over management of all aspects of the company and lead a strategic growth plan that will include opening new markets, diversification of product lines, and growth capitalization.

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"As an entrepreneurial company Watts has been very successful, but because of rapidly increasing demand in the cloud and data centre spaces we grew faster than expected. In fact the industry is expected to double in size over the next ten years. By reinvesting heavily in our growth, including adding to our leadership structure and opening new markets, we intend to position Watts to take advantage of these market conditions." said Jean-Michel Picard, Founder and Chairman of Watts. He added, "The addition of Mr. Simser, a prominent Wall Street and Silicon Valley growth-focused CEO, enables us to consolidate and confidently grow our market position".

In governance roles Mr. Simser has served on public, private, and not-for-profit Boards of Directors. As CEO he has led publicly-traded and private companies. As an executive he has led the sales and commercialization efforts of many well-known technologies at Microsoft and Silicon Valley startups. As an entrepreneur he has founded notable Internet companies. To develop corporations he has raised over $100 million and led several complex public and private M&A deals.

"I am delighted to be taking the role of CEO at Watts. Watts is already a substantial corporation with plenty of notable assets. Its client base, partners, and capabilities form the core of the strategic growth plan we intend to execute." said Murray Simser, Chief Executive Officer of Watts. He added, "Watts' client list includes some of the world's most important brands, corporations and G7 governments. Watts also has long-standing productive partnerships with important Global companies. For instance GE Critical Power."

GE Critical Power provides a vast array of products and services in the AC and DC mission critical power space. "Because of their market credibility and global reach, GE Energy Management, the parent of GE Critical Power, awarded Watts Partner of the Year. The addition of Mr. Simser to the leadership team enhances Watts' core strengths and provides a clear roadmap. He brings a wealth of expertise in high-growth companies and a proven ability to execute, both crucial in the mission critical market. We are very pleased with the addition of Mr Simser and the underlying plan." said Patrick Gannon, GE Critical Power.

About Watts Unlimited - When Power Outages Are Not An OptionWatts Unlimited, founded in 2002, is a specialist provider and manufacturer of large-scale critical and emergency power infrastructure. Watts manufactures, designs, installs and maintains critical power products around the globe for major corporations, governments and militaries. The company's solutions protect some of the world's most important infrastructure. Clients include well-known organizations such as the Olympic Games, F1 Grand Prix Racing, Cirque du Soleil, G7 Governments and Militaries, and many of the world's largest aerospace, medical, telecom, broadcasting, financial, pharmaceutical and technology corporations. The company product lines include Automatic Transfer Switches (ATS), Generator Sets (GENSET), DC power plants and Uninterruptible Power Supplies (UPS) and related equipment to feed and protect cloud computing environments, data centres, server rooms, communications systems, and sensitive equipment that simply cannot go down. To learn more about Watts visit:

About GE Critical Power  

GE's Critical Power business provides mission-critical applications with end-to-end power product and service solutions that guarantee uptime and power efficiency. The solutions add to GE's broader Industrial Solutions portfolio of leading technologies designed for the delivery, management and optimization of electrical power for customers across multiple industries. To learn more about GE's Critical Power business visit:

Media Contact: Media Relations, Watts Unlimited, 514-744-4200 ext 259, [email protected]

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