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Iconic Actress, Health Activist Kelly Le Brock Helps Gain 100 Million Impressions in The Partnership for a Healthier America's Twitter Chat
Panel of Experts for Social Media Discussion on #CookAtHome Included @PHAnews @FoodNetwork , @NoKidHungry, @DelMonteFresh, @foodtweeks™ advocate @KellyLeBrock
|By PR Newswire
|August 13, 2014 01:47 PM EDT
STAMFORD, Conn., Aug. 13, 2014 /PRNewswire-iReach/ -- Kelly Le Brock, celebrated actress and model, participated in and amplified the results of the Partnership for a Healthier America's Twitter Chat on Thursday July 31st, 2014 resulting in over 100 million impressions between all participants. Kelly and the Food Network were the most retweeted #cookathome activist 6 days after the chat which had over 175 contributors.
Photo - http://photos.prnewswire.com/prnh/20140813/135755
The chat was organized with the aim of creating healthy options for families cooking at home, suggesting how to shop on a budget and opening a conversation between respected panelists on all sides of the food, nutrition and hunger fields. Healthy food enthusiasts can review the conversation using the #cookathome hashtag or learn more at Let's Move!
Kelly is on the circuit bringing attention to hunger in America. With September being "National Hunger Action Month," a month that is important for the free mobile app, foodtweeks™, Kelly will be doing Public Service Announcements and celebrity campaigns for many of the food banks across the country that are partnered with foodtweeks™. Her new role as a health activist has lead her to a partnership with the mobile app.
From actress and model beloved around the globe to living off the land, Kelly has become mindful of a healthy lifestyle as a rancher and how that influences her life. To partner her new found interest and advocacy as well as to further cultivate her love of philanthropy work, she is supporting foodtweeks™ who is donating to a nationwide network of food banks. Kelly is making a difference by spreading the word about this easy to use free app, making better choices simpler, and generating donations for food banks.
foodtweeks™ allows users to remove calories in the kitchen, at the grocery store or in restaurants but not in a way that will change the taste or leave users hungry, and foodtweeks™ donates the same number of calories to food banks. This app will aid her plan to roll out a popular next generation multimedia, social media, healthy eating platform called Kelly's Kitchen. Her users will be able to keep her advice mobile using the crowdsourced suggestions available on foodtweeks™.
"foodtweeks™ makes it possible for weight-conscious consumers to serve their communities by feeding the hungry while also cutting calories from their favorite foods in an easy, enjoyable way," said Elisa Shannon, foodtweeks™ Executive Vice President of Partnership Development.
As part of the foodtweeks™ and Kelly's Kitchen association, a special code has been developed by the designers of the app which can triple the donations in calories to food banks each time a user cuts calories and uses a special code. Kelly will also be active on Facebook and Twitter where anyone can double or triple each donation made to a local food bank through foodtweeks™, simply by sharing how many calories are "tweeked" (cut out) from their foods.
Kelly is a "foodie" favorite celebrity and has become an advocate for healthier eating and living, as she has run her 700 acre ranch for more than a decade. Her lifestyle drastically changed as she went from being a movie star for her roles in Weird Science(1985) and Woman in Red(1984) and one of the most sought after models of the 1980's, to a rancher raising her family and growing her own food.
Jay Walker, the inventor of foodtweeks™, is also the founder of Priceline, chairman of Patent Properties and curator of TEDMED, the health and medicine edition of the famous TED conference. A noted entrepreneur, Mr. Walker has founded three companies that serve more than 50 million customers. He is best known as the creator of Priceline, which brought a new level of value to the travel industry.
To learn more about Kelly's platform, her healthy living campaign and her partnership with the foodtweeks™ app go to :
To learn more about healthy at home cooking choices :
foodtweeks Let's Move Food Network Partnership for a Healthier America Del Monte No Kid Hungry
Media Contact: Donnetta Campbell, THEREgroup, (646) 532-1512, [email protected]
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