|By Marketwired .||
|August 13, 2014 03:14 PM EDT||
CHICAGO, IL--(Marketwired - August 13, 2014) - Centro (www.centro.net), a provider of unified, enterprise-class software for digital advertising, today announced the expansion of partnerships with Emmis Communication, Lee Enterprises, Metro, Morris Publishing Group, The E.W. Scripps Company, The McClatchy Company, Tribune Company and other publishers to empower more of their local news sites with digital extension solutions. Centro's digital extension capabilities are now being used by publishers in 160 markets in North America.
Local publishers and broadcasters have been the authority for local advertising and hyper-local audiences. However, the increased competition for local ad budgets has made it difficult for content producers with local sales teams to grow revenue. To demonstrate expertise and reach in every major channel beyond owned and operated properties, sophisticated publishers are re-orienting sales strategies and offering digital extension capabilities. Opportunities in local online/interactive/digital advertising will grow, according to analyst firm Borrell Associates, to $69.8 billion by 2016, which will be half of all local advertising expenditures.
"Local publishers who see the digital media opportunity as merely selling their own traffic are getting marginalized," said Gordon Borrell, CEO of advertising research firm Borrell Associates. "These media properties possess a powerful level of expertise and trust that advertisers value. Offering digital audience extension positions them as the 'go-to company' for digital marketing. That leads to the Holy Grail -- the ability to capture 100% of an advertisers' local ad spend. This is possible only if publishers deliver programs that can reach local audiences across a myriad of platforms."
"Partnering with Centro has made our highly accelerated digital growth sustainable and scalable," said Rory Foster, director of digital media, Emmis Communications. "As we develop digital product offerings, we have found Centro to be an incredible ally and excellent resource for both national and local market services."
Centro offers software and services that streamline the buying, operations and finance for digital advertising. It created digital extension solutions in 2010 to empower publishers with technology to execute a wide variety of campaigns on any site, across every channel, to reach any audience. Digital extension solutions offer publishers:
- A white-label demand-side platform (DSP) enabling publishers to run programmatic campaigns with in-house teams
- A suite of managed services for pre-sales support, media planning, ad operations, optimization, reporting, and billing
- Access to inventory on the Centro Brand Exchange, a private exchange of select news and information sites that reach audiences consuming news media
- Technology to maximize value of first party data and make it actionable
- Comprehensive sales training covering multiple disciplines including ad operations, sales management, packaging and strategy to increase digital IQ of sales and ad operations teams
"Centro created digital extension solutions to help publishers attract more ad dollars by offering a full arsenal of ad products that leverage first-party data. The opportunity is great because both small businesses and national brands compete to reach local customers," said Katie Risch, SVP of publisher development at Centro. "Publishers are in a prime position to guide media spend because they have been a trusted local partner for marketers for an extended period of time, and they have valuable audience data."
Centro (www.centro.net) provides unified, cloud-based software to simplify digital media operations. Our media management platform streamlines and scales ad buys across all channels, accessing both guaranteed and biddable inventory, to achieve any campaign objective. Our holistic approach gives marketers a single system of record to fulfill their research, planning, buying, optimization and reporting needs. Since 2001, Centro has successfully planned and executed more than 100,000 national and local campaigns across all digital display platforms and ad format types. Headquartered in Chicago with 33 offices in North America, Centro's success and commitment to culture has led to many accolades, including #1 on Crain's Best Places to Work in Chicago in 2011, 2012, 2013 and 2014.
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the ...
Sep. 2, 2015 09:15 AM EDT Reads: 1,583
The Internet of Things is in the early stages of mainstream deployment but it promises to unlock value and rapidly transform how organizations manage, operationalize, and monetize their assets. IoT is a complex structure of hardware, sensors, applications, analytics and devices that need to be able to communicate geographically and across all functions. Once the data is collected from numerous endpoints, the challenge then becomes converting it into actionable insight.
Sep. 2, 2015 09:00 AM EDT
eCube Systems has released NXTmonitor, a full featured application orchestration solution. NXTmonitor, which inherited the code base of NXTminder, has been extended to support multi-discipline processes and will act as a DevOps utility in a heterogeneous enterprise environment. Previously, NXTminder was packaged with NXTera middleware to configure and manage Entera and NXTera RPC servers. “Since we are widening the focus of this solution to DevOps, we felt the need to change the name to NXTmon...
Sep. 2, 2015 09:00 AM EDT
Contrary to mainstream media attention, the multiple possibilities of how consumer IoT will transform our everyday lives aren’t the only angle of this headline-gaining trend. There’s a huge opportunity for “industrial IoT” and “Smart Cities” to impact the world in the same capacity – especially during critical situations. For example, a community water dam that needs to release water can leverage embedded critical communications logic to alert the appropriate individuals, on the right device, as...
Sep. 2, 2015 08:45 AM EDT
As more and more data is generated from a variety of connected devices, the need to get insights from this data and predict future behavior and trends is increasingly essential for businesses. Real-time stream processing is needed in a variety of different industries such as Manufacturing, Oil and Gas, Automobile, Finance, Online Retail, Smart Grids, and Healthcare. Azure Stream Analytics is a fully managed distributed stream computation service that provides low latency, scalable processing of ...
Sep. 2, 2015 08:30 AM EDT Reads: 306
Mobile, social, Big Data, and cloud have fundamentally changed the way we live. “Anytime, anywhere” access to data and information is no longer a luxury; it’s a requirement, in both our personal and professional lives. For IT organizations, this means pressure has never been greater to deliver meaningful services to the business and customers.
Sep. 2, 2015 08:00 AM EDT Reads: 810
Akana has announced the availability of the new Akana Healthcare Solution. The API-driven solution helps healthcare organizations accelerate their transition to being secure, digitally interoperable businesses. It leverages the Health Level Seven International Fast Healthcare Interoperability Resources (HL7 FHIR) standard to enable broader business use of medical data. Akana developed the Healthcare Solution in response to healthcare businesses that want to increase electronic, multi-device acce...
Sep. 2, 2015 08:00 AM EDT Reads: 258
SYS-CON Events announced today that the "Second Containers & Microservices Expo" will take place November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
Sep. 2, 2015 07:30 AM EDT Reads: 613
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advance...
Sep. 2, 2015 06:45 AM EDT Reads: 339
Red Hat is investing in Tesora, the number one contributor to OpenStack Trove Database as a Service (DBaaS) also ranked among the top 20 companies contributing to OpenStack overall. Tesora, the company bringing OpenStack Trove Database as a Service (DBaaS) to the enterprise, has announced that Red Hat and others have invested in the company as a part of Tesora's latest funding round. The funding agreement expands on the ongoing collaboration between Tesora and Red Hat, which dates back to Febr...
Sep. 2, 2015 05:45 AM EDT Reads: 405
Puppet Labs has announced the next major update to its flagship product: Puppet Enterprise 2015.2. This release includes new features providing DevOps teams with clarity, simplicity and additional management capabilities, including an all-new user interface, an interactive graph for visualizing infrastructure code, a new unified agent and broader infrastructure support.
Sep. 2, 2015 05:15 AM EDT Reads: 548
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Sep. 2, 2015 04:00 AM EDT Reads: 482
Any Ops team trying to support a company in today’s cloud-connected world knows that a new way of thinking is required – one just as dramatic than the shift from Ops to DevOps. The diversity of modern operations requires teams to focus their impact on breadth vs. depth. In his session at DevOps Summit, Adam Serediuk, Director of Operations at xMatters, Inc., will discuss the strategic requirements of evolving from Ops to DevOps, and why modern Operations has begun leveraging the “NoOps” approa...
Sep. 2, 2015 03:45 AM EDT Reads: 429
SYS-CON Events announced today that G2G3 will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based on a collective appreciation for user experience, design, and technology, G2G3 is uniquely qualified and motivated to redefine how organizations and people engage in an increasingly digital world.
Sep. 2, 2015 03:00 AM EDT Reads: 527
SYS-CON Events announced today that DataClear Inc. will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The DataClear ‘BlackBox’ is the only solution that moves your PC, browsing and data out of the United States and away from prying (and spying) eyes. Its solution automatically builds you a clean, on-demand, virus free, new virtual cloud based PC outside of the United States, and wipes it clean...
Sep. 2, 2015 02:30 AM EDT Reads: 455