Welcome!

News Feed Item

Wendy's Celebrates Fans' Pleas to Keep the Pretzel Flame Alive with Final #PretzelLoveSongs Music Video

Legendary Pretzel Bacon Cheeseburger to Join Wendy's Permanent Menu

DUBLIN, Ohio, Aug. 13, 2014 /PRNewswire/ -- Wendy's® confirms its relationship status with the Pretzel Bacon Cheeseburger through the final #PretzelLoveSongs music video.  And, the good news is the pretzel bun is here to stay.*  Released this week on Wendy's #PretzelLoveSongs YouTube playlist [https://www.youtube.com/watch?v=iy7zCoDuCgg&list=PLwq9_yYiQEzkg8Plt3a9ZTgoRG7nRGust&index=3] and Wendy's Facebook page [https://www.facebook.com/photo.php?v=10152654177049489&set=vb.113385204488&type=2&theater], Wendy's last #PretzelLoveSongs music video celebrates fans' desires to keep the pretzel bun love alive.

Wendy's released its final #PretzelLoveSongs music video this week announcing the Pretzel Bacon Cheeseburger will join Wendy's menu as Combo No. 11. All summer long, Wendy's asked fans to share their love of its pretzel bun using the hashtag #PretzelLoveSongs for a chance for their social media posts to appear as lyrics in a series of over-the-top music videos.

All summer long, Wendy's asked fans to share their love of its pretzel bun using the hashtag #PretzelLoveSongs for a chance for their social media posts to appear as lyrics in a series of over-the-top music videos that traced the pretzel love story: from heartbreak of when the pretzel bun left restaurants, to the rejoicing of its return and now, to the elation of the everlasting pretzel love.

The final music video – "Let It Live" – features the catchy sound bites of consumer tweets celebrating the "best news that you've heard all day," in a dance-pop anthem sprinkled with gold chains, confetti and pretzel jewelry. The closing credits of the video acknowledge consumers' grand achievement with a virtual high five: the Pretzel Bacon Cheeseburger is now Combo 11.

"The pretzel bun initially returned this summer as a limited-time offering, but this bun has become a fixture in the hearts of consumers across America," said Liz Geraghty, Wendy's Vice President, Brand Marketing. "We've had fun bringing their pretzel bun passion to life through music all summer long and are now pleased to share the love by adding the Pretzel Bacon Cheeseburger to our standard menu."

The Pretzel Bacon Cheeseburger will join Wendy's premium signature sandwiches, such as its Dave's Hot 'N Juicy® cheeseburgers and the Asiago Ranch Chicken Club, as Combo No. 11 on the menu. The Pretzel Bacon Cheeseburger features a warm cheddar cheese sauce, center-cut Applewood Smoked Bacon and smoky honey mustard. The fresh, never frozen juicy beef** hamburger patty is garnished with a slice of cheddar cheese, sliced red onions and hand-cut tomato and fresh, spring mix made with nine different greens. Chicken lovers can also customize their sandwiches to include the warm embrace of the pretzel bun for a small additional charge.

About Wendy's
The Wendy's Company is the world's third largest quick-service hamburger company. The Wendy's system includes more than 6,500 franchise and Company restaurants in the United States and 29 countries and U.S. territories worldwide. For more information, visit www.wendys.com or www.aboutwendys.com

*At participating Wendy's locations.
**Fresh ground beef served in the contiguous U.S. and Canada.

MEDIA CONTACTS:


Frank Vamos

Jenn Bins

614-764-8477

404-879-9062

[email protected]

[email protected]

Photo - http://photos.prnewswire.com/prnh/20140813/136018

SOURCE The Wendy’s Company

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service. In his session at 19th Cloud Exp...
SYS-CON Events announced today that Secure Channels will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The bedrock of Secure Channels Technology is a uniquely modified and enhanced process based on superencipherment. Superencipherment is the process of encrypting an already encrypted message one or more times, either using the same or a different algorithm.
While DevOps promises a better and tighter integration among an organization’s development and operation teams and transforms an application life cycle into a continual deployment, Chef and Azure together provides a speedy, cost-effective and highly scalable vehicle for realizing the business values of this transformation. In his session at @DevOpsSummit at 19th Cloud Expo, Yung Chou, a Technology Evangelist at Microsoft, will present a unique opportunity to witness how Chef and Azure work tog...
SYS-CON Events announced today that Numerex Corp, a leading provider of managed enterprise solutions enabling the Internet of Things (IoT), will exhibit at the 19th International Cloud Expo | @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Numerex Corp. (NASDAQ:NMRX) is a leading provider of managed enterprise solutions enabling the Internet of Things (IoT). The Company's solutions produce new revenue streams or create operating...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
I'm a lonely sensor. I spend all day telling the world how I'm feeling, but none of the other sensors seem to care. I want to be connected. I want to build relationships with other sensors to be more useful for my human. I want my human to understand that when my friends next door are too hot for a while, I'll soon be flaming. And when all my friends go outside without me, I may be left behind. Don't just log my data; use the relationship graph. In his session at @ThingsExpo, Ryan Boyd, Engi...
IoT is fundamentally transforming the auto industry, turning the vehicle into a hub for connected services, including safety, infotainment and usage-based insurance. Auto manufacturers – and businesses across all verticals – have built an entire ecosystem around the Connected Car, creating new customer touch points and revenue streams. In his session at @ThingsExpo, Macario Namie, Head of IoT Strategy at Cisco Jasper, will share real-world examples of how IoT transforms the car from a static p...
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.