|By Jill Konrath||
|August 13, 2014 08:32 PM EDT||
Are you at the cusp of something new? Perhaps you've taken a new sales position. Maybe you're selling into new markets or to new buyers. You could be launching a new product or service. You might be responsible for onboarding a new rep.
Or just maybe you've finally realized that you're doomed unless you figure out how to deal with today's savvy, frazzled, sales-averse decision makers.
What's common between all those scenarios? You – or your new reps – are thrown into learning mode again.
You're overwhelmed with the sheer magnitude of the task. You're not sure you'll ever figure it out. But here's the deal: to make that happen, you need to take control of your learning. It can't be done in bits and pieces, with no rhyme or reason on what you're learning first.
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
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