Welcome!

News Feed Item

Flipora - Intelligent Personalization Meets Discovery

SUNNYVALE, CA -- (Marketwired) -- 08/14/14 -- How much time do you waste browsing through uninteresting content on the Web or mundane content shared on social networks? Most content you see on social networks is not really related to your specific interests, but is content your friends chose to share. Wouldn't you like to use a service that is primarily focused on you and your interests? That would be Flipora, a free service that automatically tries to understand a user's interests and tastes and shows great content recommendations from all over the Web.

Flipora understands a user's interests by analyzing their Facebook and Web browsing history data. Once this service learns a user's interests, it automatically makes the user follow a great set of relevant interests and other users who are influencers in those topics. The data for this recommendation engine comes from the aggregate Web browsing history and attention data of the tens of millions of users already using the service. In effect, the content recommendations for you are based on what other like-minded users have enjoyed. This service is mood-aware in that it is able to infer automatically what interests are currently top of mind for you to make highly contextual website recommendations. In much the same way that Pandora recommends music to you based on music you've enjoyed in the past, Amazon suggests products you might be interested in buying based on your shopping history and Netflix for movies, Flipora offers a similar machine learning based recommendation engine that operates for the World Wide Web by analyzing a user's Web browsing history passively. By using sophisticated machine learning algorithms and the power of big data, this service has built one of the world's first Web scale discovery engines. Discovery is fundamentally different from Search in that, search works when a user already knows what they are looking for and can articulate it with a search query. Discovery, however, is about opening the eyes of the user to something new that they never knew existed and would have never known to search for.

Given its fast growth to 30 million users, it's clear that Flipora has tapped a real user need, which is effective discovery of content online. Interest based discovery, facilitated by the service, appears to be part of larger trend among consumer internet companies with the rise of services like Pinterest, Quora, Pandora, among many others, and it is great to have a service doing this for the World Wide Web. These interest based networks fulfill a need currently not served by general purpose social networks which are primarily about connecting with friends and maintaining real world relationships. Mobile apps for iOS and Android are also in the development stages right now for this incredible service. Once users have the browser extension (add-on) installed, they are offered highly contextual content recommendations, which are related to the current page being browsed. In many ways, the service provided is analogous to an intelligent tour guide who is extremely knowledgeable about your likes, dislikes and current mood and knows where to guide you next.

With over 3000 interests for users to choose from, the service lets one indulge every niche interest one might have. The great thing, however, is that the service automatically updates the set of interests one follows so that it is always current, reflecting one's current passions. Up-voting and sharing content found through this service is also an available feature which promotes the content to one's followers. It is also a terrific source of traffic for quality web publishers who create great content.

The service has really taken off in recent times with more than half of the 30 million users signing up in the last 18 months. The era of intelligent personalization has begun and the discovery of great content on the Web has never been easier.

About Flipora:
Flipora is a mood-aware Web discovery service that uses machine learning to automatically learn your interests from your web browsing history and Facebook activity and then recommends new content based on your current interests. Being mood-aware, it is able to automatically infer its user's current interests, to make highly contextual content recommendations from all over the Web. In much the same way that Pandora recommends music based on music the user has enjoyed in the past, Amazon suggests products to buy based on shopping history and Netflix for movies, Flipora offers a similar machine learning based recommendation engine that operates for the World Wide Web by analyzing a user's web browsing history passively.

Starting out of Stanford University, Flipora.com now has nearly 30 million users and has raised $3.9M in Venture Capital till date from several top angel investors in Silicon Valley.

For more information about Flipora, visit: http://www.fliporareviews.com/

Facebook: http://www.facebook.com/flipora

Twitter: http://twitter.com/flipora

Embedded Video Available

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2657122
Embedded Video Available: http://www2.marketwire.com/mw/frame_mw?attachid=2657126

Flipora Contact Information:
Phone: 650 704 2449
Email: Email Contact
www.Flipora.com

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
How will your company move to the cloud while ensuring a solid security posture? Organizations from small to large are increasingly adopting cloud solutions to deliver essential business services at a much lower cost. According to cyber security experts, the frequency and severity of cyber-attacks are on the rise, causing alarm to businesses and customers across a variety of industries. To defend against exploits like these, a company must adopt a comprehensive security defense strategy that is ...
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
SYS-CON Events announced today that Hanu Software will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Leveraging best-in-class people, processes, and technologies, Hanu provides high-quality, high-value software development and business process outsourcing services to independent software vendors (ISVs) and enterprises.
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. Commvault can ensure protection, access and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his general session at 18th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Part...
The cloud era has reached the stage where it is no longer a question of whether a company should migrate, but when. Enterprises have embraced the outsourcing of where their various applications are stored and who manages them, saving significant investment along the way. Plus, the cloud has become a defining competitive edge. Companies that fail to successfully adapt risk failure. The media, of course, continues to extol the virtues of the cloud, including how easy it is to get there. Migrating...
SYS-CON Events announced today that IBM Cloud Data Services has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. IBM Cloud Data Services offers a portfolio of integrated, best-of-breed cloud data services for developers focused on mobile computing and analytics use cases.
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and ...
18th Cloud Expo, taking place June 7-9, 2016, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some...
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
@DevOpsSummit taking place June 7-9, 2016 at Javits Center, New York City, and Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 18th International @CloudExpo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world.
SYS-CON Events announced today that MobiDev will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobile software company with over 200 develope...
We’ve been doing it for years, decades for some. How many websites have you created accounts on? Your bank, your credit card companies, social media sites, hotels and travel sites, online shopping sites, and that’s just the start. We do it often without even thinking about it, quickly entering our personal information, our data, in a plethora of systems. Sometimes we’re not even aware of the information we are providing. It could be very personal information (think of the security questions you ...
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...