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5 Ways to Use Market Research to Pivot Your Organization, According to MarketResearch.com Blog

WASHINGTON, NEW YORK and LONDON, Aug. 14, 2014 /PRNewswire/ -- As a leading provider of market research solutions, MarketResearch.com serves as an industry thought leader by providing insights into market research best practices via the MarketResearch.com Blog. In a recent post, MarketResearch.com discusses how organizations can use market research to help pivot their organization in five different ways to achieve future success and growth.

How to Use Market Research to Pivot Your Business

For further information about using market research to pivot your organization, visit http://hubs.ly/y04rxJ0.

At some point or another, every organization either experiences a prolonged plateau or decline. As you reach this point when you cannot overcome the challenges you face in any one aspect of your organization, it is time to consider a change of direction—pivoting your business. Using market research can help you not only decide when it is advantageous to pivot, but also where and how you should pivot.

In the blog post, "How to Use Market Research to Pivot Your Business," MarketResearch.com discusses five individual ways in which your organization can pivot, including:

  1. Product pivot
  2. Marketing pivot
  3. Customer pivot
  4. Technology pivot
  5. Competitor pivot

By using market research, you can determine which of these areas will be most beneficial and lucrative for your organization to pivot. Most of the successful pivots that companies have conducted are done through balancing the positive elements while pushing out the negative. The most important thing you need to keep in mind is that change isn't a bad thing, and to grow you must recognize what is not working.

For more in-depth information on using market research to pivot and grow your organization, visit the following blog posts:

About MarketResearch.com
MarketResearch.com is the leading provider of global market intelligence products and services. With research reports from more than 720 top consulting and advisory firms, MarketResearch.com offers instant online access to the world's most extensive database of expert insights on global industries, companies, products, and trends. Moreover, MarketResearch.com's Research Specialists have in-depth knowledge of the publishers and the various types of reports in their respective industries and are ready to provide research assistance. For more information, call Ashlan Bonnell at 240.747.3008 or visit www.MarketResearch.com.

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