Welcome!

News Feed Item

Linda's Lollies - the Original Premium Gourmet Lollipop - Re-Launches with a New Company, New Flavors and a You Only Live Once Attitude

New Confectioner Yolo Candy Company takes the original Linda's Lollies and reimagines it into an even more delicious premium brand

MAHWAH, N.J., Aug. 14, 2014 /PRNewswire/ -- Linda's Lollies, the original premium gourmet lollipop brand, is being reimagined for a new generation of lollipop lovers. Linda's Lollies is now part of Yolo Candy, founded in 2012 by three former senior executives of The Topps Company, Inc., who bring a shared passion of creating innovative candy products that deliver unique and delicious eating experiences.

In 2012, Yolo Candy acquired Linda's Lollies, a brand introduced by industry pioneer Linda Harkavy almost 30 years ago and built on the premise of offering the highest quality lollipops in a variety of exotic flavors. With the recent introduction of similar products, Yolo set out to distinguish Linda's Lollies from the competition and reinforce its position as the pre-eminent gourmet lollipop brand. That effort began by creating an optimized assortment of 24 new gourmet flavors, including intriguing new taste concepts such as Mango Chile, Blueberry Muffin and Maple Pancake. Each flavor has been specially crafted to deliver superior flavor intensity and accuracy.

New thought was given to the appearance of Linda's Lollies which now come in a variety of interesting color combinations: bright translucent, opaque, swirled and half-splits, all on a unique purple plastic stick, making these new pops look as good as they taste. Linda's nostalgic packaging has been updated to project its premium positioning and strong branding. Even the wraps have been re-engineered to feature a notch for easy opening, eliminating the difficulty consumers experience when trying to open twist-wrapped lollipops. The final step in pop perfection has been to develop a range of new display solutions that enable retailers to merchandise Linda's in a variety of impulse locations. With these significant, consumer-targeted improvements in taste, design, and display, Linda's Lollies once again distinguishes itself from the competition as the highest quality gourmet lollipop in the world.

Yolo Candy's executives are no strangers to creating popular brands. The company was founded by three veteran candy industry professionals, who collectively have more than 55 years of experience in creating, marketing and selling world-wide popular candy brands. The executives are:

Scott Silverstein, Yolo Candy founder & CEO
Scott Silverstein is the former CEO of The Topps Company, Inc., a multi-national corporation best known for its Bazooka bubble gum and Topps trading cards. Mr. Silverstein oversaw the Topps worldwide confectionary, Sports and Entertainment businesses and has more than 20 years of experience in marketing, new product development, sourcing, and licensing.   

John Budd, Yolo Candy chief marketing officer
John Budd is the former Vice President of Marketing for The Topps Company, Inc., where he was responsible for Brand and New Product Development, Quality Assurance and Packaging. He has spent more than 15 years in the confections industry and 25+ years in kids' marketing. Budd is the architect of the best-selling children's candy brands: Ring Pop, Push Pop, Baby Bottle Pop and Juice Drop Pop.

Brent Greer, Yolo Candy chief sales officer
Brent Greer is the former Vice President of Sales & Customer Marketing at The Topps Company, Inc. He has more than 20 years of experience in the confections industry having worked at both Topps and M&M Mars. For 10+ years he's managed top-to-top relationships with key retailers and confectionery brokers and is a pioneer of kid's candy category management in the U.S. retail space.

Linda's Lollies are just the beginning for Yolo Candy, which was founded to build a portfolio of confectionery brands that excite and delight kids as well as folks who are simply young-at-heart. With the company's spirit of "You Only Live Once" in mind, the founders are working on a number of innovative concepts that deliver a unique combination of great taste, engaging interaction and "wow" factor that will be the hallmark of all Yolo products.

For more information about Yolo Candy or Linda's Lollies go to http://www.yolocandy.com, http://lindaslollies.com, email [email protected] or call 201.252.8765.

SOURCE Yolo Candy

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Analytic. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
Developers want to create better apps faster. Static clouds are giving way to scalable systems, with dynamic resource allocation and application monitoring. You won't hear that chant from users on any picket line, but helping developers to create better apps faster is the mission of Lee Atchison, principal cloud architect and advocate at New Relic Inc., based in San Francisco. His singular job is to understand and drive the industry in the areas of cloud architecture, microservices, scalability ...
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software in the hope of capturing value in IoT. Although IoT is relatively new in the market, it has already gone through many promotional terms such as IoE, IoX, SDX, Edge/Fog, Mist Compute, etc. Ultimately, irrespective of the name, it is about deriving value from independent software assets participating in an ecosystem as one comprehensive solution.
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
SYS-CON Events announced today that CollabNet, a global leader in enterprise software development, release automation and DevOps solutions, will be a Bronze Sponsor of SYS-CON's 20th International Cloud Expo®, taking place from June 6-8, 2017, at the Javits Center in New York City, NY. CollabNet offers a broad range of solutions with the mission of helping modern organizations deliver quality software at speed. The company’s latest innovation, the DevOps Lifecycle Manager (DLM), supports Value S...
Cybersecurity is a critical component of software development in many industries including medical devices. However, code is not always written to be robust or secure from the unknown or the unexpected. This gap can make medical devices susceptible to cybersecurity attacks ranging from compromised personal health information to life-sustaining treatment. In his session at @ThingsExpo, Clark Fortney, Software Engineer at Battelle, will discuss how programming oversight using key methods can incre...
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...