Welcome!

News Feed Item

Linda's Lollies - the Original Premium Gourmet Lollipop - Re-Launches with a New Company, New Flavors and a You Only Live Once Attitude

New Confectioner Yolo Candy Company takes the original Linda's Lollies and reimagines it into an even more delicious premium brand

MAHWAH, N.J., Aug. 14, 2014 /PRNewswire/ -- Linda's Lollies, the original premium gourmet lollipop brand, is being reimagined for a new generation of lollipop lovers. Linda's Lollies is now part of Yolo Candy, founded in 2012 by three former senior executives of The Topps Company, Inc., who bring a shared passion of creating innovative candy products that deliver unique and delicious eating experiences.

In 2012, Yolo Candy acquired Linda's Lollies, a brand introduced by industry pioneer Linda Harkavy almost 30 years ago and built on the premise of offering the highest quality lollipops in a variety of exotic flavors. With the recent introduction of similar products, Yolo set out to distinguish Linda's Lollies from the competition and reinforce its position as the pre-eminent gourmet lollipop brand. That effort began by creating an optimized assortment of 24 new gourmet flavors, including intriguing new taste concepts such as Mango Chile, Blueberry Muffin and Maple Pancake. Each flavor has been specially crafted to deliver superior flavor intensity and accuracy.

New thought was given to the appearance of Linda's Lollies which now come in a variety of interesting color combinations: bright translucent, opaque, swirled and half-splits, all on a unique purple plastic stick, making these new pops look as good as they taste. Linda's nostalgic packaging has been updated to project its premium positioning and strong branding. Even the wraps have been re-engineered to feature a notch for easy opening, eliminating the difficulty consumers experience when trying to open twist-wrapped lollipops. The final step in pop perfection has been to develop a range of new display solutions that enable retailers to merchandise Linda's in a variety of impulse locations. With these significant, consumer-targeted improvements in taste, design, and display, Linda's Lollies once again distinguishes itself from the competition as the highest quality gourmet lollipop in the world.

Yolo Candy's executives are no strangers to creating popular brands. The company was founded by three veteran candy industry professionals, who collectively have more than 55 years of experience in creating, marketing and selling world-wide popular candy brands. The executives are:

Scott Silverstein, Yolo Candy founder & CEO
Scott Silverstein is the former CEO of The Topps Company, Inc., a multi-national corporation best known for its Bazooka bubble gum and Topps trading cards. Mr. Silverstein oversaw the Topps worldwide confectionary, Sports and Entertainment businesses and has more than 20 years of experience in marketing, new product development, sourcing, and licensing.   

John Budd, Yolo Candy chief marketing officer
John Budd is the former Vice President of Marketing for The Topps Company, Inc., where he was responsible for Brand and New Product Development, Quality Assurance and Packaging. He has spent more than 15 years in the confections industry and 25+ years in kids' marketing. Budd is the architect of the best-selling children's candy brands: Ring Pop, Push Pop, Baby Bottle Pop and Juice Drop Pop.

Brent Greer, Yolo Candy chief sales officer
Brent Greer is the former Vice President of Sales & Customer Marketing at The Topps Company, Inc. He has more than 20 years of experience in the confections industry having worked at both Topps and M&M Mars. For 10+ years he's managed top-to-top relationships with key retailers and confectionery brokers and is a pioneer of kid's candy category management in the U.S. retail space.

Linda's Lollies are just the beginning for Yolo Candy, which was founded to build a portfolio of confectionery brands that excite and delight kids as well as folks who are simply young-at-heart. With the company's spirit of "You Only Live Once" in mind, the founders are working on a number of innovative concepts that deliver a unique combination of great taste, engaging interaction and "wow" factor that will be the hallmark of all Yolo products.

For more information about Yolo Candy or Linda's Lollies go to http://www.yolocandy.com, http://lindaslollies.com, email [email protected] or call 201.252.8765.

SOURCE Yolo Candy

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Qosmos has announced new milestones in the detection of encrypted traffic and in protocol signature coverage. Qosmos latest software can accurately classify traffic encrypted with SSL/TLS (e.g., Google, Facebook, WhatsApp), P2P traffic (e.g., BitTorrent, MuTorrent, Vuze), and Skype, while preserving the privacy of communication content. These new classification techniques mean that traffic optimization, policy enforcement, and user experience are largely unaffected by encryption. In respect wit...
SYS-CON Events announced today that StarNet Communications will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. StarNet Communications’ FastX is the industry first cloud-based remote X Windows emulator. Using standard Web browsers (FireFox, Chrome, Safari, etc.) users from around the world gain highly secure access to applications and data hosted on Linux-based servers in a central data center. ...
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
StarNet Communications Corp has announced the addition of three Secure Remote Desktop modules to its flagship X-Win32 PC X server. The new modules enable X-Win32 to safely tunnel the remote desktops from Linux and Unix servers to the user’s PC over encrypted SSH. Traditionally, users of PC X servers deploy the XDMCP protocol to display remote desktop environments such as the Gnome and KDE desktops on Linux servers and the CDE environment on Solaris Unix machines. XDMCP is used primarily on comp...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
As the world moves toward more DevOps and Microservices, application deployment to the cloud ought to become a lot simpler. The Microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. Serverless computing is revolutionizing computing. In his session at 19th Cloud Expo, Raghav...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...