|By PR Newswire||
|August 14, 2014 07:47 AM EDT||
-- Solutions that facilitate customer segmentation and market basket analysis should be the prime focus areas for BDA vendors, finds Frost & Sullivan
MOUNTAIN VIEW, California, Aug. 14, 2014 /PRNewswire/ -- Big Data analytics (BDA) solutions are gaining popularity as hyper-connectivity and ubiquitous smart networks that form the Internet of things generate a vast amount of structured, semi-structured and unstructured data. With the volume and speed of data generation far surpassing the threshold of manageability, big data technologies are used by leading firms to obtain timely intelligence that helps make business decisions and respond to market conditions quickly.
New analysis from Frost & Sullivan, Global Big Data Analytics Market, finds the market earned a revenue of $3.20 billion in 2013 and estimates this to increase up to $15.10 billion in 2020. The study covers data discovery and visualization (DDV), as well as advanced analytics (AA). Real-time DDV solutions are in high demand as organizations are keen to standardize the visualization, analysis and reporting of data. On the other hand, tan exponential return on investment from AA solutions suggests that these too will strongly penetrate various industry verticals such as government, financial services and telecommunications.
For complimentary access to more information on this research, please visit: http://bit.ly/1shKufn
"High spending on data architectures to identify opportunities for future growth is driving the development of big data analytics solutions," said Frost & Sullivan Digital Media Industry Analyst Hiral Jasani. "Further, the affordability of tried and tested open-source big data computing frameworks such as Hadoop is fuelling demand."
Encouraged by these trends, vendors are catering to a number of use cases across industry verticals. Frost & Sullivan has identified four broad categories of use cases in the market - customer insights, resource optimization, processes/productivity improvement and risk, security & intelligence. End-users are particularly interested in solutions that facilitate customer segmentation and market basket analysis. These should be the prime focus areas for big data analytics vendors keen on developing a vertical agnostic platform as they are some of the most widely implemented applications in the market. Along with these, risk, security & intelligence applications such as credit card fraud detection, cyber-attack prediction and investment risk modeling are known to yield astronomical returns.
That said, the market is still in validation mode and companies are wary of investing in these costly deployments that run well into six- to seven -figure deals. Advanced analytics is still a rich man's market and organizations hesitate to invest heavily due to an absence of tangible results for some applications. Companies are also discouraged by the high cost of switching from legacy to new infrastructure suited for big data flow. Cost concerns, along with a lack of a Big Data implementation strategy and issues surrounding data redundancy and inconsistency are the major challenges facing this market.
"Organizations must identify the right amount of storage they need and address data integration and data governance issues to make proper use of big data analytics solutions," explained Jasani. "In addition to this daunting task, the management team has to ensure that the results collected from big data analytics solutions are not underutilized."
For their part, Big Data analytics vendors are investing in extensive R&D to introduce technological advancements. The market is ripe for acquisitions. Innovative Big Data technologies continue to spring up and larger vendors show high willingness to dig deeper into their pockets in order to expand their product portfolio so as to meet a wide range of industry needs.
Global Big Data Analytics Market is part of the Digital Media (http://www.digitalmedia.frost.com) Growth Partnership Service program. Frost & Sullivan's related studies include: Impact of Data Visualization in Key Sectors, Analysis of the Global Online Video Platforms Market, Analysis of the Global Lecture Capture Solutions (LCS) Market, and The Global Embedded Computing Ecosystem Market. All studies included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.
* Wait…There's More! *
Click the following link to view the Infographic for this study: http://bit.ly/1BenELS
About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.
Our "Growth Partnership" supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.
- The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
- The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.
For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?
Global Big Data Analytics Market
Corporate Communications – North America
E: [email protected]
Apr. 27, 2017 06:30 AM EDT Reads: 11,715
Apr. 27, 2017 05:30 AM EDT Reads: 1,196
Apr. 27, 2017 05:15 AM EDT Reads: 1,360
Apr. 27, 2017 05:00 AM EDT Reads: 2,271
Apr. 27, 2017 04:45 AM EDT Reads: 5,411
Apr. 27, 2017 03:45 AM EDT Reads: 3,704
Apr. 27, 2017 03:45 AM EDT Reads: 1,565
Apr. 27, 2017 03:30 AM EDT Reads: 804
Apr. 27, 2017 03:15 AM EDT Reads: 2,126
Apr. 27, 2017 03:15 AM EDT Reads: 5,968
Apr. 27, 2017 03:15 AM EDT Reads: 1,170
Apr. 27, 2017 02:30 AM EDT Reads: 1,472
Apr. 27, 2017 02:15 AM EDT Reads: 841
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists will examine how DevOps helps to meet th...
Apr. 27, 2017 01:15 AM EDT Reads: 1,514
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
Apr. 27, 2017 12:45 AM EDT Reads: 631