Welcome!

News Feed Item

Grocery Shopping and Domestic Auto Maker Segments on the Rise, According to ChoiceStream's Monthly Programmatic Cost Index

Office Electronics and Foreign Cars See Decline in Rank

BOSTON, MA -- (Marketwired) -- 08/14/14 -- ChoiceStream, a full-service programmatic media-buying partner, today announced the findings of its cost index report. This monthly report monitors 315 consumer data segments -- both IAB and custom -- and ranks them from lowest to highest cost index. Published as an Infographic, the Audience Cost Calendar shares changes in segment costs month over month.

This month, travel continues to dominate the top 10 segments. With the exception of slight one- and two-place adjustments in rank, foreign destinations have maintained their place in rank above other consumer segments. This could be due to advertisers paying more during the summer months to reach consumers placed in these segments. A clothing retailer, for instance may choose to advertise its summer sandals and swim suit cover-ups to consumers who have been categorized into the Caribbean and Greece travel segments.

Grocery shopping has seen one of the largest increases in rank, moving up 65 places out of 315, and increasing 21 percent in cost index. This could be attributed to the overwhelming uptick in online grocery shopping, as reported by Businessweek and Forbes in January of this year, and more recently by Fortune in April. With all of the online grocery retailers in the market right now, competition is increasing. Each wants to reach the growing number of online consumers, and therefore, many retailers are willing to pay more to advertise.

Office electronics have maintained their hold within the bottom ten segments in rank for the third consecutive month. This segment has a history of placing low in rank throughout the year, during every month other than December and April; the segment spiked up in cost index during these two months, more than doubling. Office accessory brands could be willing to spend more during the holiday season and after the close of the first quarter to serve their ads to businesses. It may also be that office brands are competing to promote seasonal sales, and they therefore pay more to win each ad impression.

Additionally, while foreign car brands fell in rank last month, the domestic automaker car segment has increased 114 places out of 315 in rank, its cost index rising 38.3 percent.

"If you glance at the graph in our Audience Cost Calendar, you'll see that Ferrari, Nissan, Toyota, and Volvo have fallen up to 170 places in rank -- while the American brand segment has done just the opposite," says Bill Guild, VP of Marketing at ChoiceStream. "While this may not reflect the sales for each brand observed, it does speak to the value of reaching consumers in these segments with display ads."

In looking back at data from the past year, there are also some notable trends with age segments. The age segments 45-54, 25-34, and 35-44 have generally ranked higher than other age segments. Additionally, all six age-related segments have risen in rank since last October, and then fallen in rank during December. There was also a slight dip in rank during April of 2014 [see GRAPH]. Advertisers may be reaching consumers through other segments during October and December as opposed to October; this drop in demand for advertising to these segments could explain the corresponding price drop.

Methodology
ChoiceStream tracks approximately 315 consumer segments. Tracked segments are rollups of similar segments from multiple data providers including ChoiceStream's Pollshare. Each segment receives a calculated index with the monthly average price set at 100. An index of 110 indicates that the segment traded 10 percent higher than the overall average that month. ChoiceStream calculates the audience rankings by reporting the cheapest segment (also referred to as the cheapest price index) as number one, to the most expensive (315).

About ChoiceStream
ChoiceStream delivers top-of-plan results for online, video, and mobile advertisers. Unique real-time polling finds the ideal audience. Real-time bidding and real-time machine learning optimize the buy, and real-time creative engages the audience with dynamic and relevant ads. ChoiceStream's concierge level services include creative development, campaign management, complete transparency, and custom insights. Companies like AT&T, Zappos, Dunkin' Donuts, and AAA use ChoiceStream to drive results. For more information on ChoiceStream, please visit www.ChoiceStream.com.

Media Contacts:
ChoiceStream
Bill Guild
Email Contact

Horn Group for ChoiceStream
Erica McDonald
646-202-9784
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes ho...
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Kubernetes is a new and revolutionary open-sourced system for managing containers across multiple hosts in a cluster. Ansible is a simple IT automation tool for just about any requirement for reproducible environments. In his session at @DevOpsSummit at 18th Cloud Expo, Patrick Galbraith, a principal engineer at HPE, discussed how to build a fully functional Kubernetes cluster on a number of virtual machines or bare-metal hosts. Also included will be a brief demonstration of running a Galera M...
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
As ridesharing competitors and enhanced services increase, notable changes are occurring in the transportation model. Despite the cost-effective means and flexibility of ridesharing, both drivers and users will need to be aware of the connected environment and how it will impact the ridesharing experience. In his session at @ThingsExpo, Timothy Evavold, Executive Director Automotive at Covisint, will discuss key challenges and solutions to powering a ride sharing and/or multimodal model in the a...
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lea...
IoT is fundamentally transforming the auto industry, turning the vehicle into a hub for connected services, including safety, infotainment and usage-based insurance. Auto manufacturers – and businesses across all verticals – have built an entire ecosystem around the Connected Car, creating new customer touch points and revenue streams. In his session at @ThingsExpo, Macario Namie, Head of IoT Strategy at Cisco Jasper, will share real-world examples of how IoT transforms the car from a static p...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
From wearable activity trackers to fantasy e-sports, data and technology are transforming the way athletes train for the game and fans engage with their teams. In his session at @ThingsExpo, will present key data findings from leading sports organizations San Francisco 49ers, Orlando Magic NBA team. By utilizing data analytics these sports orgs have recognized new revenue streams, doubled its fan base and streamlined costs at its stadiums. John Paul is the CEO and Founder of VenueNext. Prior ...
One of biggest questions about Big Data is “How do we harness all that information for business use quickly and effectively?” Geographic Information Systems (GIS) or spatial technology is about more than making maps, but adding critical context and meaning to data of all types, coming from all different channels – even sensors. In his session at @ThingsExpo, William (Bill) Meehan, director of utility solutions for Esri, will take a closer look at the current state of spatial technology and ar...
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
Businesses are struggling to manage the information flow and interactions between all of these new devices and things jumping on their network, and the apps and IT systems they control. The data businesses gather is only helpful if they can do something with it. In his session at @ThingsExpo, Chris Witeck, Principal Technology Strategist at Citrix, will discuss how different the impact of IoT will be for large businesses, expanding how IoT will allow large organizations to make their legacy ap...
The many IoT deployments around the world are busy integrating smart devices and sensors into their enterprise IT infrastructures. Yet all of this technology – and there are an amazing number of choices – is of no use without the software to gather, communicate, and analyze the new data flows. Without software, there is no IT. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the protocols that communicate data and the emerging data analy...