|By PR Newswire||
|August 14, 2014 11:59 AM EDT||
KILMARNOCK, Va., Aug. 14, 2014 /PRNewswire/ -- Bank of Lancaster, a subsidiary of Bay Banks of Virginia, Inc. (OTCQB: BAYK), has launched Extreme Banking, announced Randal R. Greene, President and Chief Executive Officer of Bank of Lancaster and Bay Banks of Virginia, Inc. Extreme Banking offers customers a way to bank that maximizes the benefit of using electronic services, encourages customers to think about a banking relationship not just transactions, and focuses on people banking the way they live – on their terms.
"Everyone on our team is excited about Extreme Banking," Greene said. "We believe Extreme Banking is going to make people think about how they bank and how banking fits with how they live and what is important to them. With the look of ads and other materials for Extreme Banking, we have focused on the things people enjoy doing in this area, so in every way it reflects who our customers are." Among other things, campaign graphics feature sailing, hunting, biking, kayaking, fishing, and jet skiing images, as well as golf, crabs, and oysters. The graphics are being used in ads, banners, posters and more.
"Extreme Banking has its own logo, and unique, fresh colors and imagery," Kylie Bransford, Vice President and Marketing Officer for Bank of Lancaster shared. "We think people will be drawn into how different Extreme Banking feels compared to most bank services. Then they'll learn that, starting with Extreme Checking, the product offers a full spectrum of services that comprise banking today from Online Banking and Bill Pay to Mobile Banking and Mobile Deposit, eStatements, and more.
"Our debit cards give customers the option to choose a background image that reflects who they are and to customize the card with their photo for identification purposes. With Extreme Banking, we encourage customers to open the accounts they need under the Extreme Banking umbrella and to make those accounts work for them."
During the campaign, customers will receive special account-opening incentives, and will have the opportunity to earn a Fitbit Zip®. Everyone can register for the Extreme Banking drawing, to be held on December 15, and have the chance to win a Huffy Tundra Bike from Lillian Lumber in Burgess, a Pelican Kayak or a Peilcan Paddle Board from the Sports Centre in Kilmarnock, or a Drake Bunker Hunting Blind from Rednex Sporting Goods in Tappahannock. Details are available at all Bank of Lancaster full-service offices.
Bay Banks of Virginia, Inc. is the bank holding company for Bank of Lancaster, a full-service community bank providing banking and related financial services to businesses, professionals, and consumers through eight full-service offices in the Virginia communities of Burgess, Callao, Colonial Beach, Kilmarnock, Montross, Warsaw, and White Stone, as well as loan production office in Hartfield, Middlesex County and the City of Richmond. Through its subsidiary, Bay Trust Company, the Company provides investment, and trust and related fiduciary services. Founded in 1930, the Company and Bank of Lancaster are headquartered in Kilmarnock, Virginia.
SOURCE Bank of Lancaster
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