|By PR Newswire||
|August 14, 2014 12:43 PM EDT||
NEW YORK, Aug. 14, 2014 /PRNewswire-iReach/ -- As anyone who has done business deals with Asians can tell you, trying to drink a woman under the table is one of MANY ways you can blow it. You can also get grey hair waiting for your menu to come at a banquet in a Chinese restaurant's private room (because it never will). And do you really have to eat the ox tongue and tripe with roasted chili-garlic black beans? And why can't you get a glass of cold water?
Never Try to Drink a Chinese Woman Under the Table, published by Strategic Media Books, has a lofty goal -- through cultural understanding, we can make the world a smaller and more civil place.
"The Chinese command one of the world's largest economies, yet routinely baffle foreigners – especially Americans -- who try to do business with them," said co-author Richard Bradspies, who spent more than a decade as the Bank of China's top American in the United States. "Our book is full of practical advice that demonstrates how to successfully do business with the Chinese and other Asians -- and have fun, too!"
Among the topics covered: 1/ Why your hoped-for deal hasn't happened, even though everyone at the table was nodding and saying "yes." 2/ How to eat and drink with the Chinese. And, 3/ The three distinctly different generations of Chinese now doing business, and how you should tailor your approach to each.
"It's possible to have a very productive relationship with Asian colleagues and business prospects. Your odds of success are much greater if you are able to understand how they think … and why they act as they do," said co-author J.D. Fox, an adjunct professor at New York University who teaches Chinese students. "It's so much easier to approach this topic with humor than just fear of the unknown."
"Never Try…" will be officially released September 1. Pre-orders are now being accepted on Amazon. In addition, the authors are dispensing tips, and encouraging an on-line conversation, at their blog: nevertrythis.net
Media Contact: J.D. Fox, nevertrythis.net, 212-265-0203, [email protected]
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