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CEA Releases New Wireless Business Training Resource

Today the Consumer Electronics Association (CEA)® announced the release of the Winning at Wireless Retail Guide, a comprehensive resource drawing on the experience of CEA partners, vendors and retail owners to train management and employees at wireless businesses. Commissioned by CEA’s Wireless Division, the easy-to-read guide includes input from leading executives at Best Buy, Brightstar, Celluphone, The Retail Outsource, Retail Business Development and Verizon.

Starting with the basics and drilling down into the details every wireless retailer needs to know, the Winning at Wireless Retail Guide is organized into four categories – Your Customer, Your Team, Your Store and Your Business – to help businesses create a more customized approach to retail engagement. The guide provides insights on creating a knowledgeable team through sound wireless retail strategies, including tips from the field, real-world examples and best practices from industry leaders.

“The wireless industry is constantly changing with the continued evolution of smartphones, tablets, data, mobile devices and marketing trends,” said David Inns, CEO of GreatCall and CEA’s Wireless Division chairman. “Whether you are an industry veteran or brand new to the wireless business, there’s always something more you can do, something new to learn and questions to be answered. This guide will help provide the insights you need, directly from some of the biggest names in wireless retail.”

Highlighting the wireless sector’s critical role in consumer electronics (CE) sales, smartphones and tablets continue to stand as the industry’s top two revenue drivers. According to CEA’s semi-annual industry forecast U.S. Consumer Electronics Sales and Forecasts 2010-2015, these products will represent 35 percent of total CE industry revenue in 2014 and continue to enjoy unit sales increases.

The Winning at Wireless Retail Guide is now available for download at no cost:

About CEA:

The Consumer Electronics Association (CEA) is the technology trade association representing the $211 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also owns and produces the International CES – The Global Stage for Innovation. All profits from CES are reinvested into CEA’s industry services. Find CEA online at, and through social media.


  • CEA Innovate!
    Sept. 30-Oct. 2, 2014, Phoenix, AZ
  • CES Unveiled Paris
    October 22, 2014, Paris, France
  • CEO Summit
    October 22-25, 2014, Paris, France
  • CE Hall of Fame Dinner
    November 10, 2014, New York, NY
  • CES Unveiled New York
    November 11, 2014, New York, NY
  • CES Unveiled Las Vegas
    January 4, 2015, Las Vegas, NV
  • 2015 International CES
    January 6-9, 2015, Las Vegas, NV

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