Welcome!

News Feed Item

American Standard Expands U.S. Design Team with Addition of Three Experienced Creative Pros

Join New Vice President - Design, Jean-Jacques L'Henaff, in Crafting a User-Centric Approach to Product Development

PISCATAWAY, N.J., Aug. 14, 2014 /PRNewswire/ -- As part of its ongoing effort to expand and enhance the role of design across its key business processes, American Standard Brands recently welcomed three additions to the company's design team. Emilie Williams, Greg Reinecker and Gabriela Ravassa are working at the Company's design studio at headquarters in Piscataway, NJ, reporting to new Vice President - Design Jean-Jacques L'Henaff.

American Standard Vice President - Design Jean-Jacques L'Henaff (front) leads the Company's newly reorganized creative design team, comprised of skilled members Greg Reinecker, Emilie Williams, Christophe Bucher, Gabriela Ravassa and Alyson Lyons.

Emilie Williams, as associate design director for faucets, leads all design projects for that category. Williams formerly served as senior designer at Ignite USA, where she designed and developed housewares products for the Contigo and AVEX brands. Previously, Williams spent eight years as lead industrial designer at Delta Faucet and senior designer at the Masco Corporation, where she worked on the Brizo brand. She holds a Bachelor of Industrial Design from North Carolina State University.

Greg Reinecker, as lead designer, oversees industrial design projects from concept through implementation across various product categories. Reinecker has worked with two leading design consultancies — Teams Design in Chicago and Axis Design in Austin, Texas — and brings over 10 years of experience in multiple industries, including power tools and housewares.

Gabriela Ravassa, working as industrial designer, pursues projects across all categories, but is currently focused on trade faucet lines for American Standard and DXV, the company's new flagship luxury bathroom and kitchen brand. A graduate of Parson School of Design, Ravassa worked with eyewear brand Don Vetro, as well as OMHU, a Scandinavian brand specialized in elegant mobility aid products for the elderly.

The new trio brings the current U.S. design team to six members ― including L'Henaff; Alyson Lyons, lead designer; and Christophe Bucher, chief industrial designer - chinaware products ― plus three associates located in manufacturing facilities overseas. L'Henaff joined the Company in October 2013 in the position of vice president – design. "Jean-Jacques is leading us in a forward-thinking direction, creating world-class product design for products that perform fabulously while looking beautiful and meeting the high-style demands of today's customer," said American Standard President and CEO Jay Gould.

Prior to joining the company, L'Henaff has been a design executive for Kohler Asia, Audiovox, and Terk Technologies, and held various design management positions for consulting firms such as Henry Dreyfuss Associates and The Arnell Group in New York City. He holds a Bachelor of Science degree in Product and Transportation Design from Ecole Superieure de Design Industriel in Paris.

In reinvigorating the design function at American Standard, L'Henaff and his team have taken a more "user-centric approach to the design process," he said. "It is all about the user's experience. We focus not only on the product's look, feel and function, but also on the overall experience we want the user to have when interacting with them."

The keys to this approach are two-fold. The first is a commitment to validating new design concepts by submitting them to first-hand consumer testing early in the development process. "The idea is to test our prototypes early, learn early and repeat that cycle again and again until we obtain the right experience," he said.

The second key is closer ongoing communications among team members, including their colleagues in China. "One designer may focus on faucets, another on bathing and another on chinaware, but we cannot work in silos without regard for each other's challenges and perspectives," said L'Henaff. "Each American Standard or DXV product is a brand ambassador, so all of us are involved in building the brand, and each is on board with what's happening with our product line as a whole. We have been given this unique opportunity to build on fifteen decades of design tradition and re-interpret it for 2015 and beyond. We are intent on making the most of it."

ABOUT AMERICAN STANDARD BRANDS
American Standard Brands make life healthier, safer and more beautiful at home, at work, in the community and throughout the world. Offering total project solutions for residential and commercial customers around the world with respected brands such as American Standard®, Jado®, Porcher®, Safety Tubs®, Crane Plumbing®, Eljer®, Fiat® and Decorative Panels International®. American Standard Brands is owned by Lixil Corporation (TSE Code 5938), a global building products company. Learn more at www.americanstandard.com, or follow us at twitter.com/AmStandard, www.facebook.com/AmericanStandardPlumbing.

Photo - http://photos.prnewswire.com/prnh/20140814/136329

SOURCE American Standard Brands

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
"Infoblox does DNS, DHCP and IP address management for not only enterprise networks but cloud networks as well. Customers are looking for a single platform that can extend not only in their private enterprise environment but private cloud, public cloud, tracking all the IP space and everything that is going on in that environment," explained Steve Salo, Principal Systems Engineer at Infoblox, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventio...
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"ZeroStack is a startup in Silicon Valley. We're solving a very interesting problem around bringing public cloud convenience with private cloud control for enterprises and mid-size companies," explained Kamesh Pemmaraju, VP of Product Management at ZeroStack, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"We're focused on how to get some of the attributes that you would expect from an Amazon, Azure, Google, and doing that on-prem. We believe today that you can actually get those types of things done with certain architectures available in the market today," explained Steve Conner, VP of Sales at Cloudistics, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Codigm is based on the cloud and we are here to explore marketing opportunities in America. Our mission is to make an ecosystem of the SW environment that anyone can understand, learn, teach, and develop the SW on the cloud," explained Sung Tae Ryu, CEO of Codigm, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Data scientists must access high-performance computing resources across a wide-area network. To achieve cloud-based HPC visualization, researchers must transfer datasets and visualization results efficiently. HPC clusters now compute GPU-accelerated visualization in the cloud cluster. To efficiently display results remotely, a high-performance, low-latency protocol transfers the display from the cluster to a remote desktop. Further, tools to easily mount remote datasets and efficiently transfer...
"CA has been doing a lot of things in the area of DevOps. Now we have a complete set of tool sets in order to enable customers to go all the way from planning to development to testing down to release into the operations," explained Aruna Ravichandran, Vice President of Global Marketing and Strategy at CA Technologies, in this SYS-CON.tv interview at DevOps Summit at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
High-velocity engineering teams are applying not only continuous delivery processes, but also lessons in experimentation from established leaders like Amazon, Netflix, and Facebook. These companies have made experimentation a foundation for their release processes, allowing them to try out major feature releases and redesigns within smaller groups before making them broadly available. In his session at 21st Cloud Expo, Brian Lucas, Senior Staff Engineer at Optimizely, discussed how by using ne...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Enterprises are moving to the cloud faster than most of us in security expected. CIOs are going from 0 to 100 in cloud adoption and leaving security teams in the dust. Once cloud is part of an enterprise stack, it’s unclear who has responsibility for the protection of applications, services, and data. When cloud breaches occur, whether active compromise or a publicly accessible database, the blame must fall on both service providers and users. In his session at 21st Cloud Expo, Ben Johnson, C...