Welcome!

News Feed Item

American Standard Expands U.S. Design Team with Addition of Three Experienced Creative Pros

Join New Vice President - Design, Jean-Jacques L'Henaff, in Crafting a User-Centric Approach to Product Development

PISCATAWAY, N.J., Aug. 14, 2014 /PRNewswire/ -- As part of its ongoing effort to expand and enhance the role of design across its key business processes, American Standard Brands recently welcomed three additions to the company's design team. Emilie Williams, Greg Reinecker and Gabriela Ravassa are working at the Company's design studio at headquarters in Piscataway, NJ, reporting to new Vice President - Design Jean-Jacques L'Henaff.

American Standard Vice President - Design Jean-Jacques L'Henaff (front) leads the Company's newly reorganized creative design team, comprised of skilled members Greg Reinecker, Emilie Williams, Christophe Bucher, Gabriela Ravassa and Alyson Lyons.

Emilie Williams, as associate design director for faucets, leads all design projects for that category. Williams formerly served as senior designer at Ignite USA, where she designed and developed housewares products for the Contigo and AVEX brands. Previously, Williams spent eight years as lead industrial designer at Delta Faucet and senior designer at the Masco Corporation, where she worked on the Brizo brand. She holds a Bachelor of Industrial Design from North Carolina State University.

Greg Reinecker, as lead designer, oversees industrial design projects from concept through implementation across various product categories. Reinecker has worked with two leading design consultancies — Teams Design in Chicago and Axis Design in Austin, Texas — and brings over 10 years of experience in multiple industries, including power tools and housewares.

Gabriela Ravassa, working as industrial designer, pursues projects across all categories, but is currently focused on trade faucet lines for American Standard and DXV, the company's new flagship luxury bathroom and kitchen brand. A graduate of Parson School of Design, Ravassa worked with eyewear brand Don Vetro, as well as OMHU, a Scandinavian brand specialized in elegant mobility aid products for the elderly.

The new trio brings the current U.S. design team to six members ― including L'Henaff; Alyson Lyons, lead designer; and Christophe Bucher, chief industrial designer - chinaware products ― plus three associates located in manufacturing facilities overseas. L'Henaff joined the Company in October 2013 in the position of vice president – design. "Jean-Jacques is leading us in a forward-thinking direction, creating world-class product design for products that perform fabulously while looking beautiful and meeting the high-style demands of today's customer," said American Standard President and CEO Jay Gould.

Prior to joining the company, L'Henaff has been a design executive for Kohler Asia, Audiovox, and Terk Technologies, and held various design management positions for consulting firms such as Henry Dreyfuss Associates and The Arnell Group in New York City. He holds a Bachelor of Science degree in Product and Transportation Design from Ecole Superieure de Design Industriel in Paris.

In reinvigorating the design function at American Standard, L'Henaff and his team have taken a more "user-centric approach to the design process," he said. "It is all about the user's experience. We focus not only on the product's look, feel and function, but also on the overall experience we want the user to have when interacting with them."

The keys to this approach are two-fold. The first is a commitment to validating new design concepts by submitting them to first-hand consumer testing early in the development process. "The idea is to test our prototypes early, learn early and repeat that cycle again and again until we obtain the right experience," he said.

The second key is closer ongoing communications among team members, including their colleagues in China. "One designer may focus on faucets, another on bathing and another on chinaware, but we cannot work in silos without regard for each other's challenges and perspectives," said L'Henaff. "Each American Standard or DXV product is a brand ambassador, so all of us are involved in building the brand, and each is on board with what's happening with our product line as a whole. We have been given this unique opportunity to build on fifteen decades of design tradition and re-interpret it for 2015 and beyond. We are intent on making the most of it."

ABOUT AMERICAN STANDARD BRANDS
American Standard Brands make life healthier, safer and more beautiful at home, at work, in the community and throughout the world. Offering total project solutions for residential and commercial customers around the world with respected brands such as American Standard®, Jado®, Porcher®, Safety Tubs®, Crane Plumbing®, Eljer®, Fiat® and Decorative Panels International®. American Standard Brands is owned by Lixil Corporation (TSE Code 5938), a global building products company. Learn more at www.americanstandard.com, or follow us at twitter.com/AmStandard, www.facebook.com/AmericanStandardPlumbing.

Photo - http://photos.prnewswire.com/prnh/20140814/136329

SOURCE American Standard Brands

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Due of the rise of Hadoop, many enterprises are now deploying their first small clusters of 10 to 20 servers. At this small scale, the complexity of operating the cluster looks and feels like general data center servers. It is not until the clusters scale, as they inevitably do, when the pain caused by the exponential complexity becomes apparent. We've seen this problem occur time and time again. In his session at Big Data Expo, Greg Bruno, Vice President of Engineering and co-founder of StackIQ...
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
Security, data privacy, reliability, and regulatory compliance are critical factors when evaluating whether to move business applications from in-house, client-hosted environments to a cloud platform. Quality assurance plays a vital role in ensuring that the appropriate level of risk assessment, verification, and validation takes place to ensure business continuity during the migration to a new cloud platform.
"Tintri was started in 2008 with the express purpose of building a storage appliance that is ideal for virtualized environments. We support a lot of different hypervisor platforms from VMware to OpenStack to Hyper-V," explained Dan Florea, Director of Product Management at Tintri, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and containers together help companies achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of Dev...
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
The security needs of IoT environments require a strong, proven approach to maintain security, trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vic...
Big Data, cloud, analytics, contextual information, wearable tech, sensors, mobility, and WebRTC: together, these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at @ThingsExpo, Erik Perotti, Senior Manager of New Ventures on Plantronics’ Innovation team, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it m...
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
In their general session at 16th Cloud Expo, Michael Piccininni, Global Account Manager - Cloud SP at EMC Corporation, and Mike Dietze, Regional Director at Windstream Hosted Solutions, reviewed next generation cloud services, including the Windstream-EMC Tier Storage solutions, and discussed how to increase efficiencies, improve service delivery and enhance corporate cloud solution development. Michael Piccininni is Global Account Manager – Cloud SP at EMC Corporation. He has been engaged in t...
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus o...
Big Data engines are powering a lot of service businesses right now. Data is collected from users from wearable technologies, web behaviors, purchase behavior as well as several arbitrary data points we’d never think of. The demand for faster and bigger engines to crunch and serve up the data to services is growing exponentially. You see a LOT of correlation between “Cloud” and “Big Data” but on Big Data and “Hybrid,” where hybrid hosting is the sanest approach to the Big Data Infrastructure pro...
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
Hardware virtualization and cloud computing allowed us to increase resource utilization and increase our flexibility to respond to business demand. Docker Containers are the next quantum leap - Are they?! Databases always represented an additional set of challenges unique to running workloads requiring a maximum of I/O, network, CPU resources combined with data locality.