Welcome!

News Feed Item

American Standard Expands U.S. Design Team with Addition of Three Experienced Creative Pros

Join New Vice President - Design, Jean-Jacques L'Henaff, in Crafting a User-Centric Approach to Product Development

PISCATAWAY, N.J., Aug. 14, 2014 /PRNewswire/ -- As part of its ongoing effort to expand and enhance the role of design across its key business processes, American Standard Brands recently welcomed three additions to the company's design team. Emilie Williams, Greg Reinecker and Gabriela Ravassa are working at the Company's design studio at headquarters in Piscataway, NJ, reporting to new Vice President - Design Jean-Jacques L'Henaff.

American Standard Vice President - Design Jean-Jacques L'Henaff (front) leads the Company's newly reorganized creative design team, comprised of skilled members Greg Reinecker, Emilie Williams, Christophe Bucher, Gabriela Ravassa and Alyson Lyons.

Emilie Williams, as associate design director for faucets, leads all design projects for that category. Williams formerly served as senior designer at Ignite USA, where she designed and developed housewares products for the Contigo and AVEX brands. Previously, Williams spent eight years as lead industrial designer at Delta Faucet and senior designer at the Masco Corporation, where she worked on the Brizo brand. She holds a Bachelor of Industrial Design from North Carolina State University.

Greg Reinecker, as lead designer, oversees industrial design projects from concept through implementation across various product categories. Reinecker has worked with two leading design consultancies — Teams Design in Chicago and Axis Design in Austin, Texas — and brings over 10 years of experience in multiple industries, including power tools and housewares.

Gabriela Ravassa, working as industrial designer, pursues projects across all categories, but is currently focused on trade faucet lines for American Standard and DXV, the company's new flagship luxury bathroom and kitchen brand. A graduate of Parson School of Design, Ravassa worked with eyewear brand Don Vetro, as well as OMHU, a Scandinavian brand specialized in elegant mobility aid products for the elderly.

The new trio brings the current U.S. design team to six members ― including L'Henaff; Alyson Lyons, lead designer; and Christophe Bucher, chief industrial designer - chinaware products ― plus three associates located in manufacturing facilities overseas. L'Henaff joined the Company in October 2013 in the position of vice president – design. "Jean-Jacques is leading us in a forward-thinking direction, creating world-class product design for products that perform fabulously while looking beautiful and meeting the high-style demands of today's customer," said American Standard President and CEO Jay Gould.

Prior to joining the company, L'Henaff has been a design executive for Kohler Asia, Audiovox, and Terk Technologies, and held various design management positions for consulting firms such as Henry Dreyfuss Associates and The Arnell Group in New York City. He holds a Bachelor of Science degree in Product and Transportation Design from Ecole Superieure de Design Industriel in Paris.

In reinvigorating the design function at American Standard, L'Henaff and his team have taken a more "user-centric approach to the design process," he said. "It is all about the user's experience. We focus not only on the product's look, feel and function, but also on the overall experience we want the user to have when interacting with them."

The keys to this approach are two-fold. The first is a commitment to validating new design concepts by submitting them to first-hand consumer testing early in the development process. "The idea is to test our prototypes early, learn early and repeat that cycle again and again until we obtain the right experience," he said.

The second key is closer ongoing communications among team members, including their colleagues in China. "One designer may focus on faucets, another on bathing and another on chinaware, but we cannot work in silos without regard for each other's challenges and perspectives," said L'Henaff. "Each American Standard or DXV product is a brand ambassador, so all of us are involved in building the brand, and each is on board with what's happening with our product line as a whole. We have been given this unique opportunity to build on fifteen decades of design tradition and re-interpret it for 2015 and beyond. We are intent on making the most of it."

ABOUT AMERICAN STANDARD BRANDS
American Standard Brands make life healthier, safer and more beautiful at home, at work, in the community and throughout the world. Offering total project solutions for residential and commercial customers around the world with respected brands such as American Standard®, Jado®, Porcher®, Safety Tubs®, Crane Plumbing®, Eljer®, Fiat® and Decorative Panels International®. American Standard Brands is owned by Lixil Corporation (TSE Code 5938), a global building products company. Learn more at www.americanstandard.com, or follow us at twitter.com/AmStandard, www.facebook.com/AmericanStandardPlumbing.

Photo - http://photos.prnewswire.com/prnh/20140814/136329

SOURCE American Standard Brands

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
IoT solutions exploit operational data generated by Internet-connected smart “things” for the purpose of gaining operational insight and producing “better outcomes” (for example, create new business models, eliminate unscheduled maintenance, etc.). The explosive proliferation of IoT solutions will result in an exponential growth in the volume of IoT data, precipitating significant Information Governance issues: who owns the IoT data, what are the rights/duties of IoT solutions adopters towards t...
It is ironic, but perhaps not unexpected, that many organizations who want the benefits of using an Agile approach to deliver software use a waterfall approach to adopting Agile practices: they form plans, they set milestones, and they measure progress by how many teams they have engaged. Old habits die hard, but like most waterfall software projects, most waterfall-style Agile adoption efforts fail to produce the results desired. The problem is that to get the results they want, they have to ch...
Wooed by the promise of faster innovation, lower TCO, and greater agility, businesses of every shape and size have embraced the cloud at every layer of the IT stack – from apps to file sharing to infrastructure. The typical organization currently uses more than a dozen sanctioned cloud apps and will shift more than half of all workloads to the cloud by 2018. Such cloud investments have delivered measurable benefits. But they’ve also resulted in some unintended side-effects: complexity and risk. ...
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, discussed some of the security challenges of the IoT infrastructure and related how these aspects impact Smart Living. The material was delivered interac...
"When we talk about cloud without compromise what we're talking about is that when people think about 'I need the flexibility of the cloud' - it's the ability to create applications and run them in a cloud environment that's far more flexible,” explained Matthew Finnie, CTO of Interoute, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
No hype cycles or predictions of zillions of things here. IoT is big. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, Associate Partner at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He discussed the evaluation of communication standards and IoT messaging protocols, data analytics considerations, edge-to-cloud tec...
The Internet giants are fully embracing AI. All the services they offer to their customers are aimed at drawing a map of the world with the data they get. The AIs from these companies are used to build disruptive approaches that cannot be used by established enterprises, which are threatened by these disruptions. However, most leaders underestimate the effect this will have on their businesses. In his session at 21st Cloud Expo, Rene Buest, Director Market Research & Technology Evangelism at Ara...
When growing capacity and power in the data center, the architectural trade-offs between server scale-up vs. scale-out continue to be debated. Both approaches are valid: scale-out adds multiple, smaller servers running in a distributed computing model, while scale-up adds fewer, more powerful servers that are capable of running larger workloads. It’s worth noting that there are additional, unique advantages that scale-up architectures offer. One big advantage is large memory and compute capacity...
A look across the tech landscape at the disruptive technologies that are increasing in prominence and speculate as to which will be most impactful for communications – namely, AI and Cloud Computing. In his session at 20th Cloud Expo, Curtis Peterson, VP of Operations at RingCentral, highlighted the current challenges of these transformative technologies and shared strategies for preparing your organization for these changes. This “view from the top” outlined the latest trends and developments i...
Artificial intelligence, machine learning, neural networks. We’re in the midst of a wave of excitement around AI such as hasn’t been seen for a few decades. But those previous periods of inflated expectations led to troughs of disappointment. Will this time be different? Most likely. Applications of AI such as predictive analytics are already decreasing costs and improving reliability of industrial machinery. Furthermore, the funding and research going into AI now comes from a wide range of com...
Cloud Expo, Inc. has announced today that Andi Mann and Aruna Ravichandran have been named Co-Chairs of @DevOpsSummit at Cloud Expo Silicon Valley which will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. "DevOps is at the intersection of technology and business-optimizing tools, organizations and processes to bring measurable improvements in productivity and profitability," said Aruna Ravichandran, vice president, DevOps product and solutions marketing...
"Loom is applying artificial intelligence and machine learning into the entire log analysis process, from start to finish and at the end you will get a human touch,” explained Sabo Taylor Diab, Vice President, Marketing at Loom Systems, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.