Welcome!

News Feed Item

LevelEleven Secures $2 Million in Additional Venture Financing

Adds Marketing Veteran Tim Kopp to Board, as LevelEleven Targets Marketing and Sales Alignment

DETROIT, MI -- (Marketwired) -- 08/14/14 -- Detroit-based LevelEleven, a leader in sales motivation software, today announced $2 million in additional venture funding and the introduction of seasoned marketing veteran Tim Kopp to its board of directors. Kopp was Chief Marketing Officer of ExactTarget prior to Salesforce's $2.7B acquisition of the company last year. Kopp's marketing expertise, as well as an investment in LevelEleven, will aid the company as it expands to help companies solve the historical misalignment of sales and marketing departments.

"When I first learned of LevelEleven, I immediately saw a powerful solution to drive alignment of sales and marketing teams," said Kopp, who has also held senior marketing roles at WebTrends, Coca-Cola and Proctor & Gamble. "The modern CMO is being held accountable to revenue goals for their marketing investments, but there has been no clear way to get sales teams quickly aligned and rallied around the execution needed to maximize the return on those investments. Literally billions of dollars in marketing are being wasted because of this issue."

B2B organizations with tightly aligned sales and marketing operations grew 24% and saw profits increase by 27% in 2013, according to analyst firm SiriusDecisions. In addition, MarketingProfs found that aligned organizations had 36% higher customer retention rates and achieved 38% higher sales win rates. The LevelEleven software, built directly on Salesforce.com, allows marketing or sales leaders to specify what they want their teams focused on, and immediately launches real time visibility, leaderboards, and collaboration around that initiative.

LevelEleven founder and CEO, Bob Marsh, says, "It's like flipping on a full blown marketing campaign, within the walls of your own company." The most common uses are following up on new leads, driving prospects to conferences and field marketing events, generating more qualified sales opportunities, taking new products to market, or simply booking more client meetings.

Initially focused on sales leaders, this marketing trend has turned into a new business development category for LevelEleven. Recent key customer wins interested primarily in using LevelEleven for sales and marketing alignment include Forrester Research and MicroStrategy. Existing customer Interactive Intelligence leveraged LevelEleven to increase conference attendance and surpassed by seven-times the marketing team's customer attendee goal. Dyn's marketing team recently increased qualified lead flow to sales by 25 percent, using LevelEleven. Overall company growth is continuing to accelerate, too. LevelEleven has signed 175 customers in 18 months and year-over-year revenue is up 300 percent.

"As LevelEleven has grown over the past year, we've seen customers use our platform in a wide variety of ways that we never imagined. First it was sales, but now it's everything from marketing to customer service to even motivating health care workers," said Marsh. "I'm particularly excited about what our customers are experiencing here with marketing because it's just such a massive problem, and we're making an immediate ROI impact simply by optimizing the performance of an existing spend and an existing team. We're just squeezing more juice out of orange."

This recent funding, which took the form of a convertible note leading into a future Series A round, came primarily from LevelEleven's existing investors who were ready to "double down" on growth. New investors include the Dallas Angel Network, and Tamiami Angels. To learn more about LevelEleven, or to download one of the company's latest e-books on sales and marketing alignment, visit http://leveleleven.com.

About LevelEleven
LevelEleven is a sales motivation engine, used by VP's of Sales and Marketing at companies like Comcast, PointRoll, Stanley Black & Decker, Tapjoy, & eBay. The software taps into a sales team's competitive nature and desire for recognition, so their sales leader can motivate what matters: Booking more meetings. Building a more qualified pipeline. Taking new products to market faster. Aligning sales and marketing. Driving focus and energy around the sales behaviors most critical to the growth of their business. The Detroit-based company was founded in Fall of 2012. LevelEleven has obtained over 175 customers to date and boasts an investor roster that includes Detroit Venture Partners and Salesforce.com.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Val...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor – all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
Building a cross-cloud operational model can be a daunting task. Per-cloud silos are not the answer, but neither is a fully generic abstraction plane that strips out capabilities unique to a particular provider. In his session at 20th Cloud Expo, Chris Wolf, VP & Chief Technology Officer, Global Field & Industry at VMware, will discuss how successful organizations approach cloud operations and management, with insights into where operations should be centralized and when it’s best to decentraliz...
“DevOps is really about the business. The business is under pressure today, competitively in the marketplace to respond to the expectations of the customer. The business is driving IT and the problem is that IT isn't responding fast enough," explained Mark Levy, Senior Product Marketing Manager at Serena Software, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the USA and Europe, we work with a variety of customers from emerging startups to Fortune 1000 companies.
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Analytic. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).