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Alternaturals announces major changes in executive management starting with a new CEO

GRANDVILLE, Mich., Aug. 14, 2014 /PRNewswire/ -- Alternaturals, Inc., Symbol (OTCPink: ANAS) today announced that it has recruited Matthew Briggs as it's new Chief Executive Officer in an attempt to bring in high quality talent, and adopt a more aggressive growth strategy for the company, while the former CEO, Emmanuel Gyamfi, has stepped down to focus on several other projects. The appointment of the new CEO comes at a critical time when the company is on the verge of several product launches and a push to solidify many distribution deals.

"Although my heart is in this project, Mr. Briggs, is just a better choice for the company in this phase of its growth. His background is more entrepreneurial in nature and he will be able to execute the plan much quicker because he is accustomed to creating unexpected progress with little resources. There is no doubt that he is going to usher in a period of tremendous momentum, and that is exactly what the company needs," said former CEO, Emmanuel Gyamfi."

Mr. Briggs, has experience in Sales & Marketing, Advertising, the Public Markets, Raising Private Capital, Business Strategy and Market Penetration. He approaches early stage development from a mergers & acquisitions angle acknowledging that utilizing your equity to acquire your competitors, or even your partners is always easier than growing organically and losing valuable time in a time critical marketplace. His vision for Alternaturals is nothing short of creating a global empire. He acknowledges that there are some instances when organic growth is the only way, and in those cases smart strategy is the key.

"I am extremely excited to be offered the amazing opportunity to utilize my skills and experience to get this project headed in the right direction. Much like steering a ship, a small miscalculation at this stage could send you miles off course down the road, and we can not, and will not let that happen", explained Briggs, who added, "I am going to give this company everything I have, and hopefully it begins to show right away."

The company wants to assure investors that there are no major changes in share structure planned for the near future, and efforts to decrease the number shares outstanding, will likely target the purchasing of restricted, or former insider shares, at least for the short term. The focus will be almost exclusively on building the business for the next 6-12 months, and management believes if it succeeds, the share value will follow.  Although Mr. Briggs does vow to offer as much transparency as possible, he asks shareholders to be respectful, and avoid unnecessary emails, phone calls, or visits that serve only to disrupt business and slow progress. Management cannot discuss anything with individual shareholders that is not already public information, and official company news and disclosures will be the place such information will be available.

About Alternaturals, Inc.

Alternaturals, Inc. is a manufacturer and distributor of supplements and all-natural remedies that are alternatives to prescription drugs. The company has two popular products, Focamine© and Sombium© and has many proprietary formulas in several natural-remedy related industries that are scheduled for release during the next twelve months. For more information go to www.alternaturals.com, or @alternaturals on twitter.

DISCLAIMER

This Press Release may contain certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The Company has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect the Company's current beliefs and are based upon information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause the Company's actual results, performance or achievements to differ materially from those expressed in or implied by such statements. The Company undertakes no obligation to update or advise in the event of any change, addition or alteration to the information catered in this Press Release including such forward-looking statements.

SOURCE Alternaturals, Inc.

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