Welcome!

News Feed Item

Social Media Breakfast Calgary #55 - with Marc Binkley - Understanding Social Media Today To Win The Competition For Attention Tomorrow - Friday August 22

CALGARY, ALBERTA -- (Marketwired) -- 08/15/14 -- Calgary Social Media Breakfast (SMByyc) is pleased to announce the August 2014 Topic:

Understanding Social Media Today To Win The Competition For Attention Tomorrow

Social Media is constantly evolving. As technology continues to innovate, and attention continues to fragment across multiple mediums, everyone is trying to figure out the role of social and where to place future bets. Before taking a guess at the future, it's important that we understand where we stand today.

Sign up today to see where one of Canada's leading brands is heading with social.

Post discussion, Marc will answer audience questions in an interactive Q&A.

Seating is limited. Please RSVP at SMByyc55

About the Event

When: Friday, August 22, 8:30 to 10:30 a.m. (i)presentation will begin at 9:00 am

Where: Inside the Cowboys Casino 421 12th Ave SE

Cost: There is no fee to attend a Social Media Breakfast.

Parking: There are two floors of underground parking. The parking entrance is on 12th Ave.

Registration: Please RSVP at SMByyc55

Speaker

Marc Binkley is the Social Media Manager for Canada's largest sporting goods retailer Sport Chek, which is part of FGL Sports. Responsible for developing and implementing the retailer's social engagement strategies, Marc plays a pivotal role in furthering the company-wide initiative of digitizing the retail shopping experience, both in-store and online.

He is an industry expert in fostering brand awareness, generating traffic and driving engagement through the development strategic and relevant content, all in an effort to deepen the brand's connection to its customer. Marc's role at Sport Chek is currently focused on helping the retailer shift from a campaign driven to content focused mindset, helping accelerate customers through to loyalty on their purchasing decision journey.

Before joining FGL Sports, Marc founded the Social Media for Business certificate program at Mount Royal University, in Calgary, Alberta. During that time he also ran his own social media brand strategy consultancy firm called Sleeping Barber. Outside of the office, Marc spends a lot of his time reading about branding and innovation, plays hockey, skis and rides mountain bikes and looks forward to cooking Saturday morning breakfasts with his wife and two girls.

[email protected]

@marcbinkley

Please Support Our Generous Sponsors

Breakfast and Venue Sponsor: Melrose Bar (formerly Cafe & Bar)

Melrose is located inside the Cowboys Casino, different yet similar in feel to the previous 17th Ave location one thing remains constant, Melrose's commitment to community and customer service. With a focus on customer experience Melrose strives to be that place where you can grab a bite to before or after a hockey game, meet up with friends after work or host a birthday or stagette one the weekend. Whatever your need Melrose has something for you.

As part of constant innovation and creating social experiences Melrose has opened its doors to the wonderful world of social media. By utilizing tools such as Facebook, Twitter, YouTube and Vine we've been able to connect with our customers in a way that few businesses do. These tools have enabled us to create a sense of community, and have opened up the floor for customers to ask questions, promote, get free product, vent or even make suggestions.

http://www.melrosecalgary.com

http://www.facebook.com/melrosecalgary

Twitter & Instagram: @MelroseRedMile

Special THANKS to our ongoing event sponsors for their continued support of Social Media Breakfast...


Communications Sponsor: Marketwired
http://www.marketwired.com/
(403) 266-2443
@Marketwired

Equipment Sponsor: Matrix Video Communications
http://www.matrixvideocom.com/
(403) 640-4490
@MatrixVideoMVCC

Video Sponsor: Calgary Video Creator
Travis Cross
[email protected]
(403) 796-9200
@cvcTravis

Website Sponsors:
Inkplot
Crystal DeCnodder
http://www.inkplot.ca/
@inkplotyyc

Full Blast Creative
Michael Wynn
http://www.fullblastcreative.ca/
@fullblastyyc

Engagement Sponsor: Tweetwall Pro
Cory Chapdelaine
Territory Manager
http://tweetwallpro.com/
@88Styles
@TweetWallPro

Photography Sponsor: Neil Zeller Photography
http://neilzellerphotography.com/
[email protected]
@Neil_Zee

Co-Founder: Donna McTaggart
[email protected]
@donnamct

We Invite You To Become A SMByyc Sponsor

For about $350, your organization can get some fantastic exposure at the events and online. It is an inexpensive way to get quality back links to your website.

About SMByyc

The SMBYYC houses an open environment to share today's best and worst examples of social media, as practiced by individuals, industries and organizations in Calgary and around the world. Guest speakers share their experience and expertise of social media use, followed by an opportunity to network with a community of like-minded individuals.

Follow @SMByyc

Please follow @SMByyc and the SMByyc Twitter list. This will allow you to connect with all Calgary Social Media Breakfast followers.

Committee Members:

Donna McTaggart: @donnamct

Catherine Saykaly-Stevens: @CatherineNetWeb

Crystal DeCnodder: @Pistol_Crystal

Laura Istead: @DiscoverGreen2

Melanie Gowans: @melgowans

Terry Lo: @calgarydreamer

Gwyn Auger: @magicassistant

Scott Sargent: @ScottKSargent

Michael Nelson: @SabreCaptain

To add your name to mailing list:

Please visit our website at: www.smbyyc.com

(You will receive email with a link to the #SMBYYC Press Release to sign up)

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assista...
While DevOps most critically and famously fosters collaboration, communication, and integration through cultural change, culture is more of an output than an input. In order to actively drive cultural evolution, organizations must make substantial organizational and process changes, and adopt new technologies, to encourage a DevOps culture. Moderated by Andi Mann, panelists discussed how to balance these three pillars of DevOps, where to focus attention (and resources), where organizations might...
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), provided an overview of various initiatives to certify the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldwide re...
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists examined how DevOps helps to meet the de...
Both SaaS vendors and SaaS buyers are going “all-in” to hyperscale IaaS platforms such as AWS, which is disrupting the SaaS value proposition. Why should the enterprise SaaS consumer pay for the SaaS service if their data is resident in adjacent AWS S3 buckets? If both SaaS sellers and buyers are using the same cloud tools, automation and pay-per-transaction model offered by IaaS platforms, then why not host the “shrink-wrapped” software in the customers’ cloud? Further, serverless computing, cl...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
The taxi industry never saw Uber coming. Startups are a threat to incumbents like never before, and a major enabler for startups is that they are instantly “cloud ready.” If innovation moves at the pace of IT, then your company is in trouble. Why? Because your data center will not keep up with frenetic pace AWS, Microsoft and Google are rolling out new capabilities. In his session at 20th Cloud Expo, Don Browning, VP of Cloud Architecture at Turner, posited that disruption is inevitable for comp...
"When we talk about cloud without compromise what we're talking about is that when people think about 'I need the flexibility of the cloud' - it's the ability to create applications and run them in a cloud environment that's far more flexible,” explained Matthew Finnie, CTO of Interoute, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
No hype cycles or predictions of zillions of things here. IoT is big. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, Associate Partner at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He discussed the evaluation of communication standards and IoT messaging protocols, data analytics considerations, edge-to-cloud tec...
IoT solutions exploit operational data generated by Internet-connected smart “things” for the purpose of gaining operational insight and producing “better outcomes” (for example, create new business models, eliminate unscheduled maintenance, etc.). The explosive proliferation of IoT solutions will result in an exponential growth in the volume of IoT data, precipitating significant Information Governance issues: who owns the IoT data, what are the rights/duties of IoT solutions adopters towards t...
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, discussed some of the security challenges of the IoT infrastructure and related how these aspects impact Smart Living. The material was delivered interac...
Wooed by the promise of faster innovation, lower TCO, and greater agility, businesses of every shape and size have embraced the cloud at every layer of the IT stack – from apps to file sharing to infrastructure. The typical organization currently uses more than a dozen sanctioned cloud apps and will shift more than half of all workloads to the cloud by 2018. Such cloud investments have delivered measurable benefits. But they’ve also resulted in some unintended side-effects: complexity and risk. ...
It is ironic, but perhaps not unexpected, that many organizations who want the benefits of using an Agile approach to deliver software use a waterfall approach to adopting Agile practices: they form plans, they set milestones, and they measure progress by how many teams they have engaged. Old habits die hard, but like most waterfall software projects, most waterfall-style Agile adoption efforts fail to produce the results desired. The problem is that to get the results they want, they have to ch...
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, Doug Vanderweide, an instructor at Linux Academy, discussed why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers wit...
The Internet giants are fully embracing AI. All the services they offer to their customers are aimed at drawing a map of the world with the data they get. The AIs from these companies are used to build disruptive approaches that cannot be used by established enterprises, which are threatened by these disruptions. However, most leaders underestimate the effect this will have on their businesses. In his session at 21st Cloud Expo, Rene Buest, Director Market Research & Technology Evangelism at Ara...