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Social Media Breakfast Calgary #55 - with Marc Binkley - Understanding Social Media Today To Win The Competition For Attention Tomorrow - Friday August 22

CALGARY, ALBERTA -- (Marketwired) -- 08/15/14 -- Calgary Social Media Breakfast (SMByyc) is pleased to announce the August 2014 Topic:

Understanding Social Media Today To Win The Competition For Attention Tomorrow

Social Media is constantly evolving. As technology continues to innovate, and attention continues to fragment across multiple mediums, everyone is trying to figure out the role of social and where to place future bets. Before taking a guess at the future, it's important that we understand where we stand today.

Sign up today to see where one of Canada's leading brands is heading with social.

Post discussion, Marc will answer audience questions in an interactive Q&A.

Seating is limited. Please RSVP at SMByyc55

About the Event

When: Friday, August 22, 8:30 to 10:30 a.m. (i)presentation will begin at 9:00 am

Where: Inside the Cowboys Casino 421 12th Ave SE

Cost: There is no fee to attend a Social Media Breakfast.

Parking: There are two floors of underground parking. The parking entrance is on 12th Ave.

Registration: Please RSVP at SMByyc55


Marc Binkley is the Social Media Manager for Canada's largest sporting goods retailer Sport Chek, which is part of FGL Sports. Responsible for developing and implementing the retailer's social engagement strategies, Marc plays a pivotal role in furthering the company-wide initiative of digitizing the retail shopping experience, both in-store and online.

He is an industry expert in fostering brand awareness, generating traffic and driving engagement through the development strategic and relevant content, all in an effort to deepen the brand's connection to its customer. Marc's role at Sport Chek is currently focused on helping the retailer shift from a campaign driven to content focused mindset, helping accelerate customers through to loyalty on their purchasing decision journey.

Before joining FGL Sports, Marc founded the Social Media for Business certificate program at Mount Royal University, in Calgary, Alberta. During that time he also ran his own social media brand strategy consultancy firm called Sleeping Barber. Outside of the office, Marc spends a lot of his time reading about branding and innovation, plays hockey, skis and rides mountain bikes and looks forward to cooking Saturday morning breakfasts with his wife and two girls.

[email protected]


Please Support Our Generous Sponsors

Breakfast and Venue Sponsor: Melrose Bar (formerly Cafe & Bar)

Melrose is located inside the Cowboys Casino, different yet similar in feel to the previous 17th Ave location one thing remains constant, Melrose's commitment to community and customer service. With a focus on customer experience Melrose strives to be that place where you can grab a bite to before or after a hockey game, meet up with friends after work or host a birthday or stagette one the weekend. Whatever your need Melrose has something for you.

As part of constant innovation and creating social experiences Melrose has opened its doors to the wonderful world of social media. By utilizing tools such as Facebook, Twitter, YouTube and Vine we've been able to connect with our customers in a way that few businesses do. These tools have enabled us to create a sense of community, and have opened up the floor for customers to ask questions, promote, get free product, vent or even make suggestions.



Twitter & Instagram: @MelroseRedMile

Special THANKS to our ongoing event sponsors for their continued support of Social Media Breakfast...

Communications Sponsor: Marketwired
(403) 266-2443

Equipment Sponsor: Matrix Video Communications
(403) 640-4490

Video Sponsor: Calgary Video Creator
Travis Cross
[email protected]
(403) 796-9200

Website Sponsors:
Crystal DeCnodder

Full Blast Creative
Michael Wynn

Engagement Sponsor: Tweetwall Pro
Cory Chapdelaine
Territory Manager

Photography Sponsor: Neil Zeller Photography
[email protected]

Co-Founder: Donna McTaggart
[email protected]

We Invite You To Become A SMByyc Sponsor

For about $350, your organization can get some fantastic exposure at the events and online. It is an inexpensive way to get quality back links to your website.

About SMByyc

The SMBYYC houses an open environment to share today's best and worst examples of social media, as practiced by individuals, industries and organizations in Calgary and around the world. Guest speakers share their experience and expertise of social media use, followed by an opportunity to network with a community of like-minded individuals.

Follow @SMByyc

Please follow @SMByyc and the SMByyc Twitter list. This will allow you to connect with all Calgary Social Media Breakfast followers.

Committee Members:

Donna McTaggart: @donnamct

Catherine Saykaly-Stevens: @CatherineNetWeb

Crystal DeCnodder: @Pistol_Crystal

Laura Istead: @DiscoverGreen2

Melanie Gowans: @melgowans

Terry Lo: @calgarydreamer

Gwyn Auger: @magicassistant

Scott Sargent: @ScottKSargent

Michael Nelson: @SabreCaptain

To add your name to mailing list:

Please visit our website at: www.smbyyc.com

(You will receive email with a link to the #SMBYYC Press Release to sign up)

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