Welcome!

News Feed Item

JetBlue Celebrates 20th Playground Build in Partnership With KaBOOM!

New York's Hometown Airline(TM) Completes Three Playgrounds in Areas Impacted by Hurricane Sandy, Restoring Play for Local Children

NEW YORK, NY--(Marketwired - August 15, 2014) - JetBlue Airways (NASDAQ: JBLU), New York's Hometown Airline™, recently completed its 20th playground build in partnership with KaBOOM!, helping to restore play for nearly 44,000 children throughout the airline's network. Since 2005, JetBlue and long-standing partner KaBOOM! have worked together to create safe playspaces and help give children in underserved neighborhoods the playful childhood they deserve.

JetBlue and KaBOOM! have worked together over the last nine years to inspire play. This partnership has successfully engaged more than 4,512 volunteers to move 29 tractor trailers containing 2,573 cubic yards of mulch for 20 playground builds.

Following Hurricane Sandy, JetBlue committed to help rebuild New York by dedicating three upcoming playgrounds for areas devastated by the superstorm. The third playground was completed earlier this month in Island Park, Long Island, following previous builds in Broad Channel and Long Beach in Nassau County, New York.

Nearly two years after Hurricane Sandy, dozens of communities in the New York metro area are still rebuilding. With essential infrastructure such as, hospitals, schools and roads being the primary focus, playgrounds and playspaces often take a lower priority. Following natural disasters, play becomes even more critical as it creates a sense of normalcy and provides an emotional outlet for kids.

"Over the past nine years, we've built 20 playgrounds, moved 220 tons of concrete and positively impacted 43,767 kids," said Icema Gibbs, director of corporate social responsibility at JetBlue Airways. "Play is important for all children. It is also a crucial element in the healing process after a disaster. As New York's Hometown Airline, our crewmembers felt it was important to build playgrounds for our neighbors. Our customers, local communities and our crewmembers rallied together to help bring some normalcy back to these children's lives."

JetBlue's three post-Hurricane Sandy Builds will restore play back into the lives of thousands of children. In Island Park, nearly 95 percent of the community's 1,000 homes were damaged and valuable community resources such as Landgraf Park were destroyed. Since then, more than 500 children in the community have been missing a valuable element important to the recovery process -- play. The previous site at Magnolia Playground in Long Beach was destroyed by Hurricane Sandy and thousands of children living in the area have not had a suitable place to play since the storm. Additionally, the Broad Channel Athletic Club experienced water rising up to nine feet in their clubhouse, causing the facility to lose virtually everything in the storm. The Club serves more than 900 children every year and 95 percent of those children lost their homes and playspace due to Hurricane Sandy.

"At KaBOOM!, we believe play matters for all kids, especially for those whose childhoods have been turned upside down by a natural disaster," said Darell Hammond, founder and CEO of KaBOOM!. "In building this playground with the support of JetBlue and the Village of Island Park, together we are able to give these kids the play they need to help them return to normalcy, build resilience and thrive."

When a natural disaster affects a community, the resulting trauma resonates among the survivors, especially children. The anxiety and fear that follows a disaster can be troubling for them. Some may regress or become withdrawn and school performance may suffer. There are several ways to help alleviate the emotional stress for children, including increasing access to play, which has been proven to help relieve their tension. Kids aren't playing enough today and the consequences are devastating, only one in four children gets 60 minutes of physical activity or active play each day.

Since Hurricane Sandy, JetBlue has coordinated several efforts to provide assistance to its neighbors and crewmembers and help rebuild communities in New York. In 2013, JetBlue helped revitalize Highland Park in Brooklyn. Crewmembers and community volunteers planted more than 2,500 trees in an area identified by the New York City Parks Department as a priority location for revitalization efforts. The 100-acre park lost a significant stretch of trees due to Hurricane Sandy. Additionally, in the days following the storm, JetBlue partnered with the NYC Food Truck Association to serve more than 25,000 meals to residents in impacted areas. The airline's customers also donated $720,000 through JetBlueGives.org to support the relief and recovery efforts of impacted communities. JetBlue matched the first $100,000 bringing the grand total to $820,000.

To view a video of JetBlue's 20th playground build with KaBOOM! at Landgraf Park in Island Park, Long Island, visit https://vimeo.com/103377769.

About KaBOOM!
KaBOOM! is the national non-profit dedicated to the bold new goal of ensuring that all children, particularly the 16 million American children living in poverty, get the balanced and active play they need to thrive. KaBOOM! has been a powerful champion for play since its founding in 1996, working with partners to build, improve and open more than 15,000 playgrounds, engage more than 1,000,000 volunteers and serve more than 6,600,000 children. KaBOOM! creates and catalyzes great places to play, inspires, empowers and leads play advocates, and educates and elevates the societal conversation about the importance of play in children's lives. For more information, visit kaboom.org/act or follow the conversation on why #playmatters at twitter.com/kaboom or facebook.com/kaboom.

About JetBlue Airways
JetBlue is New York's Hometown Airline™, and a leading carrier in Boston, Fort Lauderdale/ Hollywood, Los Angeles (Long Beach), Orlando, and San Juan. JetBlue carries more than 30 million customers a year to 86 cities in the U.S., Caribbean, and Latin America with an average of 850 daily flights. With JetBlue, all seats are assigned, all fares are one-way, an overnight stay is never required and the first checked bag is free (subject to weight and size limits and exceptions for itineraries including flights marketed or operated by other airlines). For more information please visit JetBlue.com.

Image Available: http://www.marketwire.com/library/MwGo/2014/8/15/11G020044/Images/Kaboom_20th_build_(2)-851307929577.jpg

Media Contacts
JetBlue Corporate Communications
Tel: +1 718 709 3089
[email protected]

Reservations 
+1 800 JETBLUE (538 2583)
TTY/TDD: +1 800 336-5530
www.jetblue.com

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term.
The technologies behind big data and cloud computing are converging quickly, offering businesses new capabilities for fast, easy, wide-ranging access to data. However, to capitalize on the cost-efficiencies and time-to-value opportunities of analytics in the cloud, big data and cloud technologies must be integrated and managed properly. Pythian's Director of Big Data and Data Science, Danil Zburivsky will explore: The main technology components and best practices being deployed to take advantage...
Most DevOps journeys involve several phases of maturity. Research shows that the inflection point where organizations begin to see maximum value is when they implement tight integration deploying their code to their infrastructure. Success at this level is the last barrier to at-will deployment. Storage, for instance, is more capable than where we read and write data. In his session at @DevOpsSummit at 20th Cloud Expo, Josh Atwell, a Developer Advocate for NetApp, will discuss the role and value...
CloudEXPO New York 2018, colocated with DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busi...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...
"When you think about the data center today, there's constant evolution, The evolution of the data center and the needs of the consumer of technology change, and they change constantly," stated Matt Kalmenson, VP of Sales, Service and Cloud Providers at Veeam Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Today, we have more data to manage than ever. We also have better algorithms that help us access our data faster. Cloud is the driving force behind many of the data warehouse advancements we have enjoyed in recent years. But what are the best practices for storing data in the cloud for machine learning and data science applications?
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists examined how DevOps helps to meet the de...
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science" is responsible for guiding the technology strategy within Hitachi Vantara for IoT and Analytics. Bill brings a balanced business-technology approach that focuses on business outcomes to drive data, analytics and technology decisions that underpin an organization's digital transformation strategy.
A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to great conferences, helping you discover new conferences and increase your return on investment.
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or per...