|By Marketwired .||
|August 15, 2014 03:04 PM EDT||
DALLAS, TX -- (Marketwired) -- 08/15/14 -- HousingWire, the nation's most-read source of news and information for the U.S. housing economy, announced today that it has successfully added automatic renewal capabilities to the company's industry-leading subscription platform.
With automatic renewals, HousingWire subscribers can now easily manage their HousingWire Magazine and related subscriptions with less hassle, in real-time.
"The subscription economy has arrived, and yet amazingly enough, many B2B publishers have yet to automate the most basic process of subscription renewals -- with many still sending out traditional renewal notices each year," said Paul Jackson, CEO & Publisher at HousingWire.
"In fact, some publishers we compete with have yet to implement ecommerce subscription sales at all, let alone automatic subscription renewals," Jackson said. "We're proud to be at the forefront digitally in the markets we serve, and look to continue to build out even more efficiencies for our readers in the months ahead."
Using the new recurring billing functionality, HousingWire will be the first industry publication to offer tiered pricing over time -- allowing for recurring 6 month, 12 month, and 24 month subscription options to meet the information needs of subscribers.
HousingWire already offers its monthly magazine content in a variety of digital and print formats -- including an all-access digital archive providing access to over 3 years of published magazines online, as well as integrated digital flipbooks that span mobile and tablet devices. Active subscribers can choose which formats they wish to receive their magazine content.
"This new functionality opens the door to pricing subscription products that better match our customer's demand for information, for one thing," said Richard Bitner, President at HousingWire. "It also allows us to continue to redefine what a magazine really is -- long form journalism, well planned and executed. We see magazines as being less and less about a specific form, and more about their end function for the reader."
The automatic renewal functionality is live now for all subscriptions on HousingWire.com.
HousingWire is the nation's most influential industry news source covering the U.S. housing economy, spanning residential mortgage lending, servicing, investments and real estate operations. The company's news, commentary, magazine content, industry directories, and events give more than one million industry professionals each year the insight they need to make better, more informed business decisions. Winner of numerous awards, including a 2012 Eddie Award for national editorial excellence in the B2B Banking/Business/Finance category, HousingWire has been recognized for excellence in journalism by the Society of Business Editors and Writers, the American Society of Business Press Editors, the National Association of Real Estate Editors, and Trade Association Business Publications International. Learn more at http://www.housingwire.com.
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