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Sony Announces the α5100 Alpha Mirrorless Digital Camera

The Sony α5100 Features High Sensitivity, Thanks to the Newly-Developed 24.3MP APS-C Exmor CMOS Sensor and BIONZ X Processor; You Get Stunning Detail in Low Light, From ISO Range 100-25000; the Sensor Also Features a Gapless On-Chip Lens Design, to Increa

NEW YORK, NY--(Marketwired - August 18, 2014) - The new α5100 mirrorless digital camera is a step up from the α5000. It features a 24.3MP APS-C Exmor APS HD CMOS sensor with a BIONZ X image processor, Fast Hybrid AF, full HD XAVC S video and Wi-Fi/NFC capabilities. The α5100 is available as a body-only, or as a black or white body kit with the 16-50mm f/3.5-5.6 OSS Retractable E-mount lens. Read all about the Sony α5100 camera here: http://www.bhphotovideo.com/c/product/1076396-REG/sony_ilce_5100b_alpha_a5100_mirrorless_digital.html

The BIONZ X processor combines with the 24.3MP sensor to deliver high-quality imagery with area-specific noise reduction, minimized diffraction, and faithful detail reproduction. The α5100 increases the sensitivity range to ISO 100-25600 -- up from ISO 100-16000 of its predecessor. The sensor also features a gapless on-chip lens design to increase light-collecting efficiency with improved edge-to-edge sharpness.

The Sony α5100 utilizes the same Fast Hybrid AF as its big brother, the α6000, with 179 wide-area focal plane phase-detection AF points and 25 contrast-detection points. Touch Focus and Touch Shutter allow you to tap anywhere on the rear touchscreen to focus and take a photo. Continuous AF and AE are maintained for up to 6 fps continuous, and Fast Hybrid AF remains active while shooting video as well.

Full 1080p HD video recording is possible at 50 Mbps, as well as 720p120 recording in the high-quality XAVC S codec. The Marker Setting helps you frame your final shot by displaying a center marker, guide frame, aspect marker, and safety zone on the LCD screen. Zebra and focus peaking tools also enhance more controlled shooting.

The 3.0" LCD screen also features a 180° upward tilting design for easily composing self-portraits, or "selfies." A three-second countdown is displayed on the screen, giving you ample time to put on your best face, while an in-camera Soft Skin Effect helps to minimize the appearance of skin blemishes, and the built-in flash can add fill light if needed.

The α5100 has built-in Wi-Fi connectivity, with NFC technology, making it fast and easy to send photos to a smartphone, tablet, or other compatible device. With the free PlayMemories Mobile app for iOS and Android, you can also control your camera's shutter remotely from your smart device, as well as direct-upload photos to social media sites, retouch portraits by softening and brightening skin, and add catchlights to eyes. Read more about the Sony α5100 camera here:  http://www.bhphotovideo.com/c/product/1076396-REG/sony_ilce_5100b_alpha_a5100_mirrorless_digital.html

B&H Photo Video is an authorized Sony dealer, with the most up-to-date Sony product information, product pricing and promotional offers.

The B and H YouTube Channel has an unmatched wealth of educational photography content. Our entertaining and informative videos feature product overviews from our in-house specialists, as well as photography industry experts. You can even view the B&H Event Space presentations from many of the world's foremost photographers, and interviews with some of photography's most dynamic characters. Tap into this exciting resource by subscribing to the B&H YouTube Channel here.

Connect with B&H Photo Video on the web. (Facebook, Twitter, Tumblr, Google+, Pinterest, Flickr)

About B&H Photo Video

As the world's largest source of photography, video and audio equipment, B&H Photo-Video is known worldwide for their attentive, knowledgeable sales force and excellent customer service, including fast, reliable shipping. Visitors to the website can access a variety of enlightening articles and educational videos. B&H has been satisfying customers worldwide for 40 years. http://www.bhphotovideo.com/.

The B&H Photo website now allows customers to use social logins for their B&H account. Customers are now offered the choice of logging in to B&H using their Facebook or Google Plus account.

NEW: Customers making purchases on the B&H website can now pay with multiple credit cards, a useful feature for those with limited credit on their individual cards. Previously, this method of payment was only available to customers when purchasing by phone or in store.

When in Manhattan, take a tour of the B&H Photography SuperStore located at 420 9th Ave. The expo continues all year round at B&H, in the camera kiosks. Featuring the newest cameras, the kiosks are manned by manufacturer representatives, who are there to guide and demonstrate the latest photographic technology. With hundreds of products on display, the B&H Photo SuperStore is the place to test-drive and compare all the latest photography gear.

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Image Available: http://www.marketwire.com/library/MwGo/2014/8/15/11G020051/Images/Sony_a5100_Mirrorless_Digital_Camera-06b8e2dd-059f-40da-a689-a38593b9a188.jpg
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Embedded Video Available: http://www.youtube.com/watch?v=dmN6pBEfSIQ

Eric Reichbaum
212-239-7500
http://www.bhphotovideo.com/

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