Click here to close now.




















Welcome!

News Feed Item

GREY GOOSE® Vodka Presents GREY GOOSE® VX, A Pioneering New Spirit

INSPIRED BY THE HERITAGE OF ITS CREATOR AND MAITRE DE CHAI FRANCOIS THIBAULT

CORAL GABLES, Fla., Aug. 18, 2014 /PRNewswire/ -- GREY GOOSE vodka announces the introduction of a groundbreaking new spirit - GREY GOOSE VX (Vodka Exceptionnelle) -- in the US market. An exclusive edition of GREY GOOSE inspired by the spirit making traditions of its creator and Maitre de Chai Francois Thibault, VX is masterfully finished with a hint of precious Cognac, resulting in a discerning new spirit that delivers an exceptional new taste experience to luxury spirit connoisseurs.  

To view the multimedia assets associated with this release, please click: http://www.multivu.com/players/English/7296851-grey-goose-vodka-presents-vx-new-spirit-cognac-heritage-francois-thibault/

Thibault's passion for crafting extraordinary spirits began as a Cellar Master in Cognac and led him to create GREY GOOSE, a vodka built from the ground up through a field to bottle process that celebrates the quality and taste of its ingredients. By delving deeper into his expertise, Thibault has created a unique new expression of GREY GOOSE – one that draws from past tradition, and expertly marries a hint of precious Cognac with GREY GOOSE vodka to create something truly distinctive.

˝I am inspired by both the authentic and the innovative - drawing from the best of the past to create something new and meaningful. This is how GREY GOOSE VX came to be," said Thibault. "I've carefully selected only the most precious and exquisite Cognac, and the intricate marriage of this with GREY GOOSE vodka results in a rich and complex nose, with hints of white fruit blossom, plum, apricot, light citrus and wild honey, followed by a long, lingering finish. This is a very special liquid – which can only produced in limited quantities to uphold its superior character. It is truly unique and luxurious - a celebration of French craftsmanship."

GREY GOOSE VX is created by marrying GREY GOOSE vodka with a hint of precious Cognac made by Francois exclusively for GREY GOOSE VX that is crafted with grapes from the Grande Champagne region including a rare harvest from the GREY GOOSE brand home - Le Logis, and aged in hand selected old cask barrels made of Limousin oak for up to two years.

GREY GOOSE VX is best enjoyed on the rocks in a fine snifter glass, or simply served chilled and neat to best appreciate its rich and aromatic character. In the nightclub channel, GREY GOOSE VX will be unveiled via an innovative new VIP bottle to table service experience.

"GREY GOOSE VX delivers a new luxury experience for the spirits connoisseur seamlessly marrying the distinct character of GREY GOOSE vodka and fine cognac", said Lyle Tick, VP Managing Director, GREY GOOSE Vodka, "It's a celebration of the new and the old, of authenticity and innovation, and the result is something very special."

GREY GOOSE VX is presented in an exquisite decanter made from 'extra flint' glass - a glass known for its exceptional quality. Taking inspiration from the finest French spirit decanters, the stunning GREY GOOSE VX bottle boasts an elegant shape with exquisite detailing, and is crowned with a luxurious "collectible" bottle stopper.

The launch of GREY GOOSE VX will be supported by national print, digital and influencer experiential programs. GREY GOOSE VX will only be produced in limited quantities each year, and will be available in select markets at the finest restaurants, nightclubs and bars, starting September 1, 2014. At retail, GREY GOOSE VX will be available at a suggested retail price of $74.99 for the 750ml size and $97.99 for the Liter size.

ABOUT GREY GOOSE® VODKA
Every aspect of the creation of GREY GOOSE® is focused on crafting vodka of unmatched quality. The creation of GREY GOOSE begins with the very best ingredients from France – soft winter wheat from the Picardy region, le grenier a ble (the breadbasket of France) and spring water from Gensac-La-Pallue, naturally filtered through limestone. A unique distillation process brings out the naturally superior characteristics of these ingredients. From field-to-bottle, the expertise of the GREY GOOSE Maitre de Chai (Cellar Master), Francois Thibault, ensures an unparalleled smoothness and exceptional taste to the connoisseur palate. The GREY GOOSE portfolio is comprised of GREY GOOSE vodka, GREY GOOSE La Poire, GREY GOOSE L'Orange, GREY GOOSE Le Citron, GREY GOOSE Cherry Noir, and GREY GOOSE Le Melon flavored vodkas. www.GreyGoose.com.

www.GREYGOOSE.com
www.facebook.com/GREYGOOSE
www.twitter.com/GREYGOOSE
www.Instagram.com/GREYGOOSE

SIP RESPONSIBLY.

(c) 2014. GREY GOOSE AND VX TRADE DRESS ARE TRADEMARKS. IMPORTED BY GREY GOOSE IMPORTING COMPANY, CORAL GABLES, FL. VODKA WITH A HINT OF COGNAC - SPIRIT DRINK - 40% ALC. BY VOL. (OF WHICH 95% VODKA AND 5% COGNAC).

GREY GOOSE® VODKA PRESENTS GREY GOOSE® VX, A PIONEERING NEW SPIRIT

 

GREY GOOSE VX Ad Creative

 

d3ca90c1-5840-4c3f-8c17-ba984c14ea7b.HR

 

8b5af865-1844-48f3-b479-918158c3f56b.HR

To view the multimedia assets associated with this release, please click: http://www.multivu.com/players/English/7296851-grey-goose-vodka-presents-vx-new-spirit-cognac-heritage-francois-thibault/

SOURCE GREY GOOSE

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducte...
Providing the needed data for application development and testing is a huge headache for most organizations. The problems are often the same across companies - speed, quality, cost, and control. Provisioning data can take days or weeks, every time a refresh is required. Using dummy data leads to quality problems. Creating physical copies of large data sets and sending them to distributed teams of developers eats up expensive storage and bandwidth resources. And, all of these copies proliferating...
Malicious agents are moving faster than the speed of business. Even more worrisome, most companies are relying on legacy approaches to security that are no longer capable of meeting current threats. In the modern cloud, threat diversity is rapidly expanding, necessitating more sophisticated security protocols than those used in the past or in desktop environments. Yet companies are falling for cloud security myths that were truths at one time but have evolved out of existence.
Digital Transformation is the ultimate goal of cloud computing and related initiatives. The phrase is certainly not a precise one, and as subject to hand-waving and distortion as any high-falutin' terminology in the world of information technology. Yet it is an excellent choice of words to describe what enterprise IT—and by extension, organizations in general—should be working to achieve. Digital Transformation means: handling all the data types being found and created in the organizat...
Public Cloud IaaS started its life in the developer and startup communities and has grown rapidly to a $20B+ industry, but it still pales in comparison to how much is spent worldwide on IT: $3.6 trillion. In fact, there are 8.6 million data centers worldwide, the reality is many small and medium sized business have server closets and colocation footprints filled with servers and storage gear. While on-premise environment virtualization may have peaked at 75%, the Public Cloud has lagged in adop...
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
The time is ripe for high speed resilient software defined storage solutions with unlimited scalability. ISS has been working with the leading open source projects and developed a commercial high performance solution that is able to grow forever without performance limitations. In his session at Cloud Expo, Alex Gorbachev, President of Intelligent Systems Services Inc., shared foundation principles of Ceph architecture, as well as the design to deliver this storage to traditional SAN storage co...
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
MuleSoft has announced the findings of its 2015 Connectivity Benchmark Report on the adoption and business impact of APIs. The findings suggest traditional businesses are quickly evolving into "composable enterprises" built out of hundreds of connected software services, applications and devices. Most are embracing the Internet of Things (IoT) and microservices technologies like Docker. A majority are integrating wearables, like smart watches, and more than half plan to generate revenue with ...
The Cloud industry has moved from being more than just being able to provide infrastructure and management services on the Cloud. Enter a new era of Cloud computing where monetization’s services through the Cloud are an essential piece of strategy to feed your organizations bottom-line, your revenue and Profitability. In their session at 16th Cloud Expo, Ermanno Bonifazi, CEO & Founder of Solgenia, and Ian Khan, Global Strategic Positioning & Brand Manager at Solgenia, discussed how to easily o...
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
In their session at 17th Cloud Expo, Hal Schwartz, CEO of Secure Infrastructure & Services (SIAS), and Chuck Paolillo, CTO of Secure Infrastructure & Services (SIAS), provide a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. In his role as CEO of Secure Infrastructure & Services (SIAS), Hal Schwartz provides leadership and direction for the company.
Rapid innovation, changing business landscapes, and new IT demands force businesses to make changes quickly. The DevOps approach is a way to increase business agility through collaboration, communication, and integration across different teams in the IT organization. In his session at DevOps Summit, Chris Van Tuin, Chief Technologist for the Western US at Red Hat, will discuss: The acceleration of application delivery for the business with DevOps
The speed of software changes in growing and large scale rapid-paced DevOps environments presents a challenge for continuous testing. Many organizations struggle to get this right. Practices that work for small scale continuous testing may not be sufficient as the requirements grow. In his session at DevOps Summit, Marc Hornbeek, Sr. Solutions Architect of DevOps continuous test solutions at Spirent Communications, explained the best practices of continuous testing at high scale, which is rele...