Welcome!

News Feed Item

GREY GOOSE® Vodka Presents GREY GOOSE® VX, A Pioneering New Spirit

INSPIRED BY THE HERITAGE OF ITS CREATOR AND MAITRE DE CHAI FRANCOIS THIBAULT

CORAL GABLES, Fla., Aug. 18, 2014 /PRNewswire/ -- GREY GOOSE vodka announces the introduction of a groundbreaking new spirit - GREY GOOSE VX (Vodka Exceptionnelle) -- in the US market. An exclusive edition of GREY GOOSE inspired by the spirit making traditions of its creator and Maitre de Chai Francois Thibault, VX is masterfully finished with a hint of precious Cognac, resulting in a discerning new spirit that delivers an exceptional new taste experience to luxury spirit connoisseurs.  

To view the multimedia assets associated with this release, please click: http://www.multivu.com/players/English/7296851-grey-goose-vodka-presents-vx-new-spirit-cognac-heritage-francois-thibault/

Thibault's passion for crafting extraordinary spirits began as a Cellar Master in Cognac and led him to create GREY GOOSE, a vodka built from the ground up through a field to bottle process that celebrates the quality and taste of its ingredients. By delving deeper into his expertise, Thibault has created a unique new expression of GREY GOOSE – one that draws from past tradition, and expertly marries a hint of precious Cognac with GREY GOOSE vodka to create something truly distinctive.

˝I am inspired by both the authentic and the innovative - drawing from the best of the past to create something new and meaningful. This is how GREY GOOSE VX came to be," said Thibault. "I've carefully selected only the most precious and exquisite Cognac, and the intricate marriage of this with GREY GOOSE vodka results in a rich and complex nose, with hints of white fruit blossom, plum, apricot, light citrus and wild honey, followed by a long, lingering finish. This is a very special liquid – which can only produced in limited quantities to uphold its superior character. It is truly unique and luxurious - a celebration of French craftsmanship."

GREY GOOSE VX is created by marrying GREY GOOSE vodka with a hint of precious Cognac made by Francois exclusively for GREY GOOSE VX that is crafted with grapes from the Grande Champagne region including a rare harvest from the GREY GOOSE brand home - Le Logis, and aged in hand selected old cask barrels made of Limousin oak for up to two years.

GREY GOOSE VX is best enjoyed on the rocks in a fine snifter glass, or simply served chilled and neat to best appreciate its rich and aromatic character. In the nightclub channel, GREY GOOSE VX will be unveiled via an innovative new VIP bottle to table service experience.

"GREY GOOSE VX delivers a new luxury experience for the spirits connoisseur seamlessly marrying the distinct character of GREY GOOSE vodka and fine cognac", said Lyle Tick, VP Managing Director, GREY GOOSE Vodka, "It's a celebration of the new and the old, of authenticity and innovation, and the result is something very special."

GREY GOOSE VX is presented in an exquisite decanter made from 'extra flint' glass - a glass known for its exceptional quality. Taking inspiration from the finest French spirit decanters, the stunning GREY GOOSE VX bottle boasts an elegant shape with exquisite detailing, and is crowned with a luxurious "collectible" bottle stopper.

The launch of GREY GOOSE VX will be supported by national print, digital and influencer experiential programs. GREY GOOSE VX will only be produced in limited quantities each year, and will be available in select markets at the finest restaurants, nightclubs and bars, starting September 1, 2014. At retail, GREY GOOSE VX will be available at a suggested retail price of $74.99 for the 750ml size and $97.99 for the Liter size.

ABOUT GREY GOOSE® VODKA
Every aspect of the creation of GREY GOOSE® is focused on crafting vodka of unmatched quality. The creation of GREY GOOSE begins with the very best ingredients from France – soft winter wheat from the Picardy region, le grenier a ble (the breadbasket of France) and spring water from Gensac-La-Pallue, naturally filtered through limestone. A unique distillation process brings out the naturally superior characteristics of these ingredients. From field-to-bottle, the expertise of the GREY GOOSE Maitre de Chai (Cellar Master), Francois Thibault, ensures an unparalleled smoothness and exceptional taste to the connoisseur palate. The GREY GOOSE portfolio is comprised of GREY GOOSE vodka, GREY GOOSE La Poire, GREY GOOSE L'Orange, GREY GOOSE Le Citron, GREY GOOSE Cherry Noir, and GREY GOOSE Le Melon flavored vodkas. www.GreyGoose.com.

www.GREYGOOSE.com
www.facebook.com/GREYGOOSE
www.twitter.com/GREYGOOSE
www.Instagram.com/GREYGOOSE

SIP RESPONSIBLY.

(c) 2014. GREY GOOSE AND VX TRADE DRESS ARE TRADEMARKS. IMPORTED BY GREY GOOSE IMPORTING COMPANY, CORAL GABLES, FL. VODKA WITH A HINT OF COGNAC - SPIRIT DRINK - 40% ALC. BY VOL. (OF WHICH 95% VODKA AND 5% COGNAC).

GREY GOOSE® VODKA PRESENTS GREY GOOSE® VX, A PIONEERING NEW SPIRIT

 

GREY GOOSE VX Ad Creative

 

d3ca90c1-5840-4c3f-8c17-ba984c14ea7b.HR

 

8b5af865-1844-48f3-b479-918158c3f56b.HR

To view the multimedia assets associated with this release, please click: http://www.multivu.com/players/English/7296851-grey-goose-vodka-presents-vx-new-spirit-cognac-heritage-francois-thibault/

SOURCE GREY GOOSE

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and Containers together help companies to achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of D...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
SYS-CON Events announced today that Outlyer, a monitoring service for DevOps and operations teams, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outlyer is a monitoring service for DevOps and Operations teams running Cloud, SaaS, Microservices and IoT deployments. Designed for today's dynamic environments that need beyond cloud-scale monitoring, we make monitoring effortless so you...
Cloud Expo, Inc. has announced today that Andi Mann and Aruna Ravichandran have been named Co-Chairs of @DevOpsSummit at Cloud Expo 2017. The @DevOpsSummit at Cloud Expo New York will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and @DevOpsSummit at Cloud Expo Silicon Valley will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Security, data privacy, reliability and regulatory compliance are critical factors when evaluating whether to move business applications from in-house client hosted environments to a cloud platform. In her session at 18th Cloud Expo, Vandana Viswanathan, Associate Director at Cognizant, In this session, will provide an orientation to the five stages required to implement a cloud hosted solution validation strategy.
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain.
Column Technologies exhibited at SYS-CON's @DevOpsSummit at Cloud Expo, which took place at the Javits Center in New York City, NY, in June 2016. Established in 1998, Column Technologies is a global technology solutions provider with over 400 employees, headquartered in the United States with offices in Canada, India, and the United Kingdom. Column Technologies provides “Best of Breed” technology solutions that automate the key DevOps principals and help our customers meet today’s DevOps and Dig...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.