Welcome!

News Feed Item

GREY GOOSE® Vodka Presents GREY GOOSE® VX, A Pioneering New Spirit

INSPIRED BY THE HERITAGE OF ITS CREATOR AND MAITRE DE CHAI FRANCOIS THIBAULT

CORAL GABLES, Fla., Aug. 18, 2014 /PRNewswire/ -- GREY GOOSE vodka announces the introduction of a groundbreaking new spirit - GREY GOOSE VX (Vodka Exceptionnelle) -- in the US market. An exclusive edition of GREY GOOSE inspired by the spirit making traditions of its creator and Maitre de Chai Francois Thibault, VX is masterfully finished with a hint of precious Cognac, resulting in a discerning new spirit that delivers an exceptional new taste experience to luxury spirit connoisseurs.  

To view the multimedia assets associated with this release, please click: http://www.multivu.com/players/English/7296851-grey-goose-vodka-presents-vx-new-spirit-cognac-heritage-francois-thibault/

Thibault's passion for crafting extraordinary spirits began as a Cellar Master in Cognac and led him to create GREY GOOSE, a vodka built from the ground up through a field to bottle process that celebrates the quality and taste of its ingredients. By delving deeper into his expertise, Thibault has created a unique new expression of GREY GOOSE – one that draws from past tradition, and expertly marries a hint of precious Cognac with GREY GOOSE vodka to create something truly distinctive.

˝I am inspired by both the authentic and the innovative - drawing from the best of the past to create something new and meaningful. This is how GREY GOOSE VX came to be," said Thibault. "I've carefully selected only the most precious and exquisite Cognac, and the intricate marriage of this with GREY GOOSE vodka results in a rich and complex nose, with hints of white fruit blossom, plum, apricot, light citrus and wild honey, followed by a long, lingering finish. This is a very special liquid – which can only produced in limited quantities to uphold its superior character. It is truly unique and luxurious - a celebration of French craftsmanship."

GREY GOOSE VX is created by marrying GREY GOOSE vodka with a hint of precious Cognac made by Francois exclusively for GREY GOOSE VX that is crafted with grapes from the Grande Champagne region including a rare harvest from the GREY GOOSE brand home - Le Logis, and aged in hand selected old cask barrels made of Limousin oak for up to two years.

GREY GOOSE VX is best enjoyed on the rocks in a fine snifter glass, or simply served chilled and neat to best appreciate its rich and aromatic character. In the nightclub channel, GREY GOOSE VX will be unveiled via an innovative new VIP bottle to table service experience.

"GREY GOOSE VX delivers a new luxury experience for the spirits connoisseur seamlessly marrying the distinct character of GREY GOOSE vodka and fine cognac", said Lyle Tick, VP Managing Director, GREY GOOSE Vodka, "It's a celebration of the new and the old, of authenticity and innovation, and the result is something very special."

GREY GOOSE VX is presented in an exquisite decanter made from 'extra flint' glass - a glass known for its exceptional quality. Taking inspiration from the finest French spirit decanters, the stunning GREY GOOSE VX bottle boasts an elegant shape with exquisite detailing, and is crowned with a luxurious "collectible" bottle stopper.

The launch of GREY GOOSE VX will be supported by national print, digital and influencer experiential programs. GREY GOOSE VX will only be produced in limited quantities each year, and will be available in select markets at the finest restaurants, nightclubs and bars, starting September 1, 2014. At retail, GREY GOOSE VX will be available at a suggested retail price of $74.99 for the 750ml size and $97.99 for the Liter size.

ABOUT GREY GOOSE® VODKA
Every aspect of the creation of GREY GOOSE® is focused on crafting vodka of unmatched quality. The creation of GREY GOOSE begins with the very best ingredients from France – soft winter wheat from the Picardy region, le grenier a ble (the breadbasket of France) and spring water from Gensac-La-Pallue, naturally filtered through limestone. A unique distillation process brings out the naturally superior characteristics of these ingredients. From field-to-bottle, the expertise of the GREY GOOSE Maitre de Chai (Cellar Master), Francois Thibault, ensures an unparalleled smoothness and exceptional taste to the connoisseur palate. The GREY GOOSE portfolio is comprised of GREY GOOSE vodka, GREY GOOSE La Poire, GREY GOOSE L'Orange, GREY GOOSE Le Citron, GREY GOOSE Cherry Noir, and GREY GOOSE Le Melon flavored vodkas. www.GreyGoose.com.

www.GREYGOOSE.com
www.facebook.com/GREYGOOSE
www.twitter.com/GREYGOOSE
www.Instagram.com/GREYGOOSE

SIP RESPONSIBLY.

(c) 2014. GREY GOOSE AND VX TRADE DRESS ARE TRADEMARKS. IMPORTED BY GREY GOOSE IMPORTING COMPANY, CORAL GABLES, FL. VODKA WITH A HINT OF COGNAC - SPIRIT DRINK - 40% ALC. BY VOL. (OF WHICH 95% VODKA AND 5% COGNAC).

GREY GOOSE® VODKA PRESENTS GREY GOOSE® VX, A PIONEERING NEW SPIRIT

 

GREY GOOSE VX Ad Creative

 

d3ca90c1-5840-4c3f-8c17-ba984c14ea7b.HR

 

8b5af865-1844-48f3-b479-918158c3f56b.HR

To view the multimedia assets associated with this release, please click: http://www.multivu.com/players/English/7296851-grey-goose-vodka-presents-vx-new-spirit-cognac-heritage-francois-thibault/

SOURCE GREY GOOSE

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
If there is anything we have learned by now, is that every business paves their own unique path for releasing software- every pipeline, implementation and practices are a bit different, and DevOps comes in all shapes and sizes. Software delivery practices are often comprised of set of several complementing (or even competing) methodologies – such as leveraging Agile, DevOps and even a mix of ITIL, to create the combination that’s most suitable for your organization and that maximize your busines...
Struggling to keep up with increasing application demand? Learn how Platform as a Service (PaaS) can streamline application development processes and make resource management easy.
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, will discuss how research has demonstrated the value of Machine Learning in delivering next generation analytics to im...
In the world of DevOps there are ‘known good practices’ – aka ‘patterns’ – and ‘known bad practices’ – aka ‘anti-patterns.' Many of these patterns and anti-patterns have been developed from real world experience, especially by the early adopters of DevOps theory; but many are more feasible in theory than in practice, especially for more recent entrants to the DevOps scene. In this power panel at @DevOpsSummit at 18th Cloud Expo, moderated by DevOps Conference Chair Andi Mann, panelists will dis...
See storage differently! Storage performance problems have only gotten worse and harder to solve as applications have become largely virtualized and moved to a cloud-based infrastructure. Storage performance in a virtualized environment is not just about IOPS, it is about how well that potential performance is guaranteed to individual VMs for these apps as the number of VMs keep going up real time. In his session at 18th Cloud Expo, Dhiraj Sehgal, in product and marketing at Tintri, will discu...
Unless you don’t use the internet, don’t live in California, or haven’t been paying attention to the recent news… you should be aware that self-driving cars are on their way to becoming a reality. I have seen them – they are real. If you believe in the future reality of self-driving cars, then continue reading on. If you don’t believe in the future possibilities, then I am not sure what to do to convince you other than discuss the very real changes that will roll out with the consumer producti...
Up until last year, enterprises that were looking into cloud services usually undertook a long-term pilot with one of the large cloud providers, running test and dev workloads in the cloud. With cloud’s transition to mainstream adoption in 2015, and with enterprises migrating more and more workloads into the cloud and in between public and private environments, the single-provider approach must be revisited. In his session at 18th Cloud Expo, Yoav Mor, multi-cloud solution evangelist at Cloudy...
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
This is not a small hotel event. It is also not a big vendor party where politicians and entertainers are more important than real content. This is Cloud Expo, the world's longest-running conference and exhibition focused on Cloud Computing and all that it entails. If you want serious presentations and valuable insight about Cloud Computing for three straight days, then register now for Cloud Expo.
IoT device adoption is growing at staggering rates, and with it comes opportunity for developers to meet consumer demand for an ever more connected world. Wireless communication is the key part of the encompassing components of any IoT device. Wireless connectivity enhances the device utility at the expense of ease of use and deployment challenges. Since connectivity is fundamental for IoT device development, engineers must understand how to overcome the hurdles inherent in incorporating multipl...