|By PR Newswire||
|August 18, 2014 07:00 AM EDT||
BRIDGEWATER, N.J., Aug. 18, 2014 /PRNewswire-iReach/ -- Right in time for Back to School, Bluetooth electronics maker NOIZY Brands and Efinger Sports debuted 'Designed to Move' TV Campaign. They have teamed up this Summer to promote more physical activity and less video/electronic game-time for all youth and adults. Not too long ago, physical fitness was integral in our daily lives. In less than two generations, physical activity has dropped by 20% in the U.K and 32% in the U.S. "Far too often, in today's world, our kids are spending more time on a gadget than outside in the playground or ball field," says Co-Owner, COO of Efinger Sporting Goods, Evan Greenberg.
The campaign's story premise is around the idea that kids maybe spending time outdoors playing but most certainly not doing any physical activity. More then likely, they are playing on their tablets and phones while eating candy and ice cream. We break up the new normal for these kids by introducing Nick Polnasek of Efingers BMX Team, who grabs their attention by performing amazing fast paced and high-energy bike tricks while listening to his music with his NOIZY Brands wireless earbuds.
The Co-Branded Spot focuses on the importance of physical activity and having fun doing it. In preparation for the campaign, we made a conscious effort to get the parents and children in the Bridgewater Community involved by hosting a casting call at Efinger Sporting Goods Store. Our hope was to get the kids in the area excited about physical activity. It was also a natural fit to collaborate with New York creative agency, Parlour Productions again in launching this campaign, with their background in Action Sports that embody and promote the spirit of physical activity. "We were very excited to partner with NOIZY Brands and Efinger Sports on this spot. As a former professional athlete and a parent myself I understand the importance of encouraging active lifestyles within our Youth" said Director, Ray Mendez.
"More importantly, we wanted the experience to be fun for the budding child actors while also getting our message organically to the children who will see the spot and talk about it at lunch. NOIZY Brands underlying headline is we are Designed To Move and we want you to Get up, Get out and Get Fit" commented Co-Founder of NOIZY Brands, Jerry Chu.
"We also want to let people know that Efinger Sports is the best in class sporting goods store serving every sports enthusiast. We just want everyone to get out there and play something, said Efinger General Manager, Patrick Hoey. "Efinger Sports has been around for 105 years and to have our newest products in their showroom and featured there is a humbling experience for us." Said NOIZY's other Co-Founder, Manish Patel.
Our strategy is to double our media push both on TV and Online since the children are more inclined to view videos on their devices to see it. The New "Designed to Move" Campaign will air starting August 27th on Verizon FiOS, Comcast and Cablevision on ESPN2, ABC Family and Discovery Channels. We will also promote online extended and behind the scene videos to excite kids and motivate them to play outside whether it's riding a bike, skateboard or inline skates.
To follow the Designed To Move story, visit www.youtube.com/NOIZYBRANDS and on Twitter using @NOIZYBRANDS with #DesignedToMove
ABOUT NOIZY BRANDS
NOIZY BRANDS designs and manufactures high performance Bluetooth stereo headsets for those who want to take high quality audio with them through their active lives. Our mission is to provide quality sound, comfort fit and style to your active lifestyle, whether you're in the Gym or On-The-Go. Our product is Designed To Move with you. For More Information about NOIZY BRANDS, please visit – www.noizybrands.com
ABOUT EFINGER SPORTS
Since 1909 Efinger Sporting Goods in Bound Brook, NJ has been serving the sports enthusiast. From our small shop in downtown Bound Brook, to our new state of the art 50,000sq ft facility, we have what you need to make your sports adventure a success. We have all the top names in all sports. For Athletics, Camping, Hunting, Fishing, Outdoor Lifestyles, Footwear, Biking and Kayaking, we have what you need. We pride ourselves on having a fully stocked retail store and professional men and women to answer any of your questions. For more information about Efinger Sports, please visit – www.efingersports.com
ABOUT PARLOUR PRODUCTIONS
New York Creative Agency, Parlour Productions designs and directs live action and mixed media projects from commercial, film, art and experiential content for industries that include: Art, Fashion, Sports, Lifestyle and Music. They blend creativity, talent and elegance naturally for the client and the brand. For more information about Parlour Productions, please visit www.parlourproductions.com
YOUTUBE LINK TO SPOT
To view this video on YouTube, please visit: https://www.youtube.com/watch?v=IXpzdkbSSMs&feature=youtu.be
Media Contact: Manish patel, NOIZY Brands, LLC, 9087971219, [email protected]
News distributed by PR Newswire iReach: https://ireach.prnewswire.com
SOURCE NOIZY Brands, LLC
The web app is agile. The REST API is agile. The testing and planning are agile. But alas, data infrastructures certainly are not. Once an application matures, changing the shape or indexing scheme of data often forces at best a top down planning exercise and at worst includes schema changes that force downtime. The time has come for a new approach that fundamentally advances the agility of distributed data infrastructures. Come learn about a new solution to the problems faced by software organ...
Oct. 9, 2015 02:00 AM EDT Reads: 875
Between the compelling mockups and specs produced by analysts, and resulting applications built by developers, there exists a gulf where projects fail, costs spiral, and applications disappoint. Methodologies like Agile attempt to address this with intensified communication, with partial success but many limitations. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, will present a revolutionary model enabled by new technologies. Learn how busine...
Oct. 9, 2015 02:00 AM EDT Reads: 279
Interested in leveraging automation technologies and a cloud architecture to make developers more productive? Learn how PaaS can benefit your organization to help you streamline your application development, allow you to use existing infrastructure and improve operational efficiencies. Begin charting your path to PaaS with OpenShift Enterprise.
Oct. 9, 2015 02:00 AM EDT Reads: 554
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
Oct. 9, 2015 02:00 AM EDT Reads: 278
Overgrown applications have given way to modular applications, driven by the need to break larger problems into smaller problems. Similarly large monolithic development processes have been forced to be broken into smaller agile development cycles. Looking at trends in software development, microservices architectures meet the same demands. Additional benefits of microservices architectures are compartmentalization and a limited impact of service failure versus a complete software malfunction....
Oct. 9, 2015 02:00 AM EDT Reads: 211
Internet of Things (IoT) will be a hybrid ecosystem of diverse devices and sensors collaborating with operational and enterprise systems to create the next big application. In their session at @ThingsExpo, Bramh Gupta, founder and CEO of robomq.io, and Fred Yatzeck, principal architect leading product development at robomq.io, discussed how choosing the right middleware and integration strategy from the get-go will enable IoT solution developers to adapt and grow with the industry, while at th...
Oct. 9, 2015 02:00 AM EDT Reads: 2,193
Today’s connected world is moving from devices towards things, what this means is that by using increasingly low cost sensors embedded in devices we can create many new use cases. These span across use cases in cities, vehicles, home, offices, factories, retail environments, worksites, health, logistics, and health. These use cases rely on ubiquitous connectivity and generate massive amounts of data at scale. These technologies enable new business opportunities, ways to optimize and automate, al...
Oct. 9, 2015 02:00 AM EDT Reads: 161
Data loss happens, even in the cloud. In fact, if your company has adopted a cloud application in the past three years, data loss has probably happened, whether you know it or not. In his session at 17th Cloud Expo, Bryan Forrester, Senior Vice President of Sales at eFolder, will present how common and costly cloud application data loss is and what measures you can take to protect your organization from data loss.
Oct. 9, 2015 02:00 AM EDT Reads: 572
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
Oct. 9, 2015 02:00 AM EDT Reads: 202
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Oct. 9, 2015 01:45 AM EDT Reads: 7,013
In his session at DevOps Summit, Bryan Cantrill, CTO at Joyent, will demonstrate a third path: containers on multi-tenant bare metal that maximizes performance, security, and networking connectivity.
Oct. 9, 2015 01:00 AM EDT Reads: 129
JFrog has announced a powerful technology for managing software packages from development into production. JFrog Artifactory 4 represents disruptive innovation in its groundbreaking ability to help development and DevOps teams deliver increasingly complex solutions on ever-shorter deadlines across multiple platforms JFrog Artifactory 4 establishes a new category – the Universal Artifact Repository – that reflects JFrog's unique commitment to enable faster software releases through the first pla...
Oct. 9, 2015 12:30 AM EDT Reads: 631
There are many considerations when moving applications from on-premise to cloud. It is critical to understand the benefits and also challenges of this migration. A successful migration will result in lower Total Cost of Ownership, yet offer the same or higher level of robustness. Migration to cloud shifts computing resources from your data center, which can yield significant advantages provided that the cloud vendor an offer enterprise-grade quality for your application.
Oct. 9, 2015 12:30 AM EDT Reads: 244
Through WebRTC, audio and video communications are being embedded more easily than ever into applications, helping carriers, enterprises and independent software vendors deliver greater functionality to their end users. With today’s business world increasingly focused on outcomes, users’ growing calls for ease of use, and businesses craving smarter, tighter integration, what’s the next step in delivering a richer, more immersive experience? That richer, more fully integrated experience comes ab...
Oct. 9, 2015 12:00 AM EDT Reads: 1,131
IT data is typically silo'd by the various tools in place. Unifying all the log, metric and event data in one analytics platform stops finger pointing and provides the end-to-end correlation. Logs, metrics and custom event data can be joined to tell the holistic story of your software and operations. For example, users can correlate code deploys to system performance to application error codes.
Oct. 9, 2015 12:00 AM EDT Reads: 220