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NOIZY Brands and Efinger Sporting Goods Promote Physical Fitness and Youth Activity with Designed to Move Campaign
|By PR Newswire
|August 18, 2014 07:00 AM EDT
BRIDGEWATER, N.J., Aug. 18, 2014 /PRNewswire-iReach/ -- Right in time for Back to School, Bluetooth electronics maker NOIZY Brands and Efinger Sports debuted 'Designed to Move' TV Campaign. They have teamed up this Summer to promote more physical activity and less video/electronic game-time for all youth and adults. Not too long ago, physical fitness was integral in our daily lives. In less than two generations, physical activity has dropped by 20% in the U.K and 32% in the U.S. "Far too often, in today's world, our kids are spending more time on a gadget than outside in the playground or ball field," says Co-Owner, COO of Efinger Sporting Goods, Evan Greenberg.
Photo - http://photos.prnewswire.com/prnh/20140815/136456
The campaign's story premise is around the idea that kids maybe spending time outdoors playing but most certainly not doing any physical activity. More then likely, they are playing on their tablets and phones while eating candy and ice cream. We break up the new normal for these kids by introducing Nick Polnasek of Efingers BMX Team, who grabs their attention by performing amazing fast paced and high-energy bike tricks while listening to his music with his NOIZY Brands wireless earbuds.
The Co-Branded Spot focuses on the importance of physical activity and having fun doing it. In preparation for the campaign, we made a conscious effort to get the parents and children in the Bridgewater Community involved by hosting a casting call at Efinger Sporting Goods Store. Our hope was to get the kids in the area excited about physical activity. It was also a natural fit to collaborate with New York creative agency, Parlour Productions again in launching this campaign, with their background in Action Sports that embody and promote the spirit of physical activity. "We were very excited to partner with NOIZY Brands and Efinger Sports on this spot. As a former professional athlete and a parent myself I understand the importance of encouraging active lifestyles within our Youth" said Director, Ray Mendez.
"More importantly, we wanted the experience to be fun for the budding child actors while also getting our message organically to the children who will see the spot and talk about it at lunch. NOIZY Brands underlying headline is we are Designed To Move and we want you to Get up, Get out and Get Fit" commented Co-Founder of NOIZY Brands, Jerry Chu.
"We also want to let people know that Efinger Sports is the best in class sporting goods store serving every sports enthusiast. We just want everyone to get out there and play something, said Efinger General Manager, Patrick Hoey. "Efinger Sports has been around for 105 years and to have our newest products in their showroom and featured there is a humbling experience for us." Said NOIZY's other Co-Founder, Manish Patel.
Our strategy is to double our media push both on TV and Online since the children are more inclined to view videos on their devices to see it. The New "Designed to Move" Campaign will air starting August 27th on Verizon FiOS, Comcast and Cablevision on ESPN2, ABC Family and Discovery Channels. We will also promote online extended and behind the scene videos to excite kids and motivate them to play outside whether it's riding a bike, skateboard or inline skates.
To follow the Designed To Move story, visit www.youtube.com/NOIZYBRANDS and on Twitter using @NOIZYBRANDS with #DesignedToMove
ABOUT NOIZY BRANDS
NOIZY BRANDS designs and manufactures high performance Bluetooth stereo headsets for those who want to take high quality audio with them through their active lives. Our mission is to provide quality sound, comfort fit and style to your active lifestyle, whether you're in the Gym or On-The-Go. Our product is Designed To Move with you. For More Information about NOIZY BRANDS, please visit – www.noizybrands.com
ABOUT EFINGER SPORTS
Since 1909 Efinger Sporting Goods in Bound Brook, NJ has been serving the sports enthusiast. From our small shop in downtown Bound Brook, to our new state of the art 50,000sq ft facility, we have what you need to make your sports adventure a success. We have all the top names in all sports. For Athletics, Camping, Hunting, Fishing, Outdoor Lifestyles, Footwear, Biking and Kayaking, we have what you need. We pride ourselves on having a fully stocked retail store and professional men and women to answer any of your questions. For more information about Efinger Sports, please visit – www.efingersports.com
ABOUT PARLOUR PRODUCTIONS
New York Creative Agency, Parlour Productions designs and directs live action and mixed media projects from commercial, film, art and experiential content for industries that include: Art, Fashion, Sports, Lifestyle and Music. They blend creativity, talent and elegance naturally for the client and the brand. For more information about Parlour Productions, please visit www.parlourproductions.com
YOUTUBE LINK TO SPOT
To view this video on YouTube, please visit: https://www.youtube.com/watch?v=IXpzdkbSSMs&feature=youtu.be
Media Contact: Manish patel, NOIZY Brands, LLC, 9087971219, [email protected]
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SOURCE NOIZY Brands, LLC
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