|By Marketwired .||
|August 18, 2014 10:44 AM EDT||
NEW YORK, NY -- (Marketwired) -- 08/18/14 --
WHO: 826NYC, an organization founded by celebrated author Dave Eggers to foster creative writing skills in under-resourced students, and CBX, a Manhattan-based branding agency.
WHAT: The students and agency joined together for 'The Great Lemonation Imagination Collaboration' workshop, a two-month project to create a dream lemonade stand. Students, aged 9-12, from 826NYC will operate the stand for a day in Flatiron Plaza, the culmination of a pro-bono effort led by CBX in which the children's creative energies were tapped for everything from the naming of the business to the design of the logo, stand, product packaging, and uniforms. Students and 826NYC supporters will be on hand to give away the lemonade and collect donations. Executives from CBX and 826NYC will be available for interviews, along with the students. To view a 1-minute video of the project, visit: www.cbx.com
WHEN: Wednesday, August 20, from 10:00 a.m. to 6:00 p.m.
WHERE: Flatiron Plaza (SW corner of Broadway and 23rd Street in Manhattan)
MORE DETAILS: 826NYC (http://www.826nyc.org/) is a nonprofit organization dedicated to helping under-resourced students, ages 6-18, strengthen their writing skills and improve their academics through evening and weekend workshops, afterschool tutoring, in-schools projects, and creative writing field trips. The Brooklyn-based organization specializes in writing-based projects including college essays, student publications, creative-writing assignments, and expository papers. The 826 organization was launched by Dave Eggers, author of best-seller "A Heartbreaking Work of Staggering Genius" and founder of publishing house McSweeney's.
Commenting on the project, Eggers said: "As a project-based learning center, 826 has always tried to focus on making things whereby the students feel like their work has real-world application. So, over the years, the students at 826NYC have made incredible short films, written novels, produced radio shows and made hundreds of chapbooks. The lemonade stand project with CBX is right in keeping with this idea -- how do you make writing feel electric and essential and how do you give students an authentic outside audience? This project works on so many levels. Having the students plan with the professionals at CBX, execute and then interact with the general public in Flatiron Plaza is an experience that will have a profound effect on these young people."
CBX (www.cbx.com) is a brand agency specializing in corporate identity, consumer branding and retail. The company, with its current staff of more than 130 employees, was founded in 2003 and has a client base that includes Dr Pepper Snapple Group, General Mills, Kimberly-Clark, Scotts Miracle-Gro, Duane Reade, Walgreens, Saks Fifth Avenue, Lord & Taylor, Shinsegae, Radio Shack, Wawa, and PetroChina. In addition to its Manhattan headquarters, CBX has an office in Minneapolis, and through the CBX Worldwide Partnership, operating offices around the globe. The firm was ranked #282 in the Advertising & Marketing industry for the 2011 Inc. 500|5000 list of fastest growing private companies. CBX was named a "Design Firm of the Year" in Display & Design Ideas magazine's Portfolio Awards 2013 based upon results of a reader-driven survey.
Video-Link Available: http://www2.marketwire.com/mw/frame_mw?attachid=2659384
Jul. 27, 2016 09:17 AM EDT
Jul. 27, 2016 09:15 AM EDT Reads: 1,343
Jul. 27, 2016 09:15 AM EDT Reads: 1,107
Jul. 27, 2016 09:00 AM EDT Reads: 592
Jul. 27, 2016 09:00 AM EDT Reads: 425
Jul. 27, 2016 08:45 AM EDT Reads: 902
Jul. 27, 2016 08:45 AM EDT Reads: 1,047
Jul. 27, 2016 08:00 AM EDT Reads: 586
Jul. 27, 2016 08:00 AM EDT Reads: 2,081
Jul. 27, 2016 08:00 AM EDT Reads: 477
Jul. 27, 2016 07:45 AM EDT Reads: 1,567
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...
Jul. 27, 2016 06:30 AM EDT Reads: 1,820
Jul. 27, 2016 06:30 AM EDT Reads: 1,463
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
Jul. 27, 2016 04:45 AM EDT Reads: 2,269
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to imp...
Jul. 27, 2016 04:30 AM EDT Reads: 2,498