|By PR Newswire||
|August 18, 2014 11:17 AM EDT||
Staples study reveals back-to-school shoppers give 'good value' top marks
TORONTO, Aug. 18, 2014 /CNW/ - According to the Staples' Annual Back-to-School study, value is the top priority for back-to-school shoppers, with 81 percent of Canadians saying they look for a retailer that offers good value. The survey highlights the habits and concerns of the 11 million Canadians who will shop for school supplies this year. Highlights from the annual survey include:
- 81% of back-to-school shoppers look for a retailer that offers good value
- Nearly three quarters (74%) of Canadian back-to-school shoppers prepare their own lists
- Almost as many (71%) make their own budget
- While late August and early September are the busiest times for retailers, more than half of back-to-school shoppers (54%) consider shopping in July. And more than a third (36%) consider shopping in June
- Half of back-to-school shoppers (49%) find the season stressful – parents (51%) more than students (46%),
- Thirty-three per cent of Canadians, more than 11 million, will shop for school supplies this year, the same as in 2013;
The retailer has done their homework too and offers great value on essential back-to-school products such as the 150 sheet refill paper at 10 cents, Elmer's school glue for 89 cents, 10 pack of Staples brand pencils for 20 cents, and report covers for 5 cents.
"The study reveals how important the back-to-school season is to Canadian families," says Steve Matyas, president of Staples Canada. "At Staples, we recognize the importance of the season. Customers can rest assured we offer value, great service and convenience."
The survey also explored some of the main sources of stress during the season. Among back-to-school shoppers who find the season stressful, the leading stressors were financial pressures (85%) and finding all the items on a child's school list (84%).
Online back-to-school research is also a growing trend. Fifty per cent of back-to-school shoppers said they wish there were more online resources to help make shopping easier. That's up from forty-four per cent in 2013.
"Whether it's in store, online or via mobile, customers look for a seamless and stress-free shopping experience," continued Matyas. "That's why we've launched a robust Back-to-School centre on staples.ca to offer more products, content and resources - everything students, parents and teachers need to have their best year yet."
Other survey highlights include:
- Eighty-two per cent of adult students who find the back-to-school season stressful find the in-store experience to be a stressor, well ahead of parents at 69%;
- Sixty-seven per cent of adult students who find the back-to-school season stressful reported that the pressure to follow trends and fashions is a stressor (while parents came in at 61%);
- Seventy-six per cent of parents prefer shopping with their kids (equal with 2013);
- Forty-seven per cent preferred one-stop shopping – finding everything they need in one store.
Shopping with a Social Purpose
The survey also confirms what many adults already know: students care about giving back, perhaps even more than adults. Fifty-four per cent of students surveyed were supported Staples' new partnership with Me to We, the movement founded by Marc and Craig Kielburger to fund Free the Children and its life-enhancing community projects in developing countries.
"Students tend to be idealistic and committed to making a difference," says Matyas. "Their support of our Me to We partnership is one of the reasons why we know it's the right thing to do."
In June, Staples announced a partnership with Acco and Me to We to create a line of socially conscious and eco-friendly school supplies. With purchase of a Me to We product at Staples, Canadian consumers direct a percentage of proceeds to a family or child from a Free The Children community in Latin America, Africa or Asia. For the first time, students and parents have the power to make a big impact with their back-to-school purchases and help children in need.
Also this year, Staples is hoping its Annual School Supply Drive, which launched in 2006, will hit the $10 million mark in monetary and product contributions for local charities. The supply drive – as well as a partnership in Quebec with the Breakfast Club of Canada – is at the core of Staples' Back-to-School program. This year's program is themed "Make Roar Happen" and features the support of pop superstar Katy Perry. Through these initiatives, Staples and its customers are able to provide tangible support to more than 240 local community groups – all focusing on Canadian students and their families. For complete information, visit www.staples.ca/supplydrive.
Fans can join the conversation on Twitter using the hashtags #makeroarhappen and #goingback.
About Staples Canada
Staples makes it easy to make more happen with more products and more ways to shop. Through its world-class retail, online and delivery capabilities, Staples lets customers shop however and whenever they want, whether it's in-store, online or on mobile devices. Staples offers more products than ever, such as technology, facilities and breakroom supplies, furniture, safety supplies, medical supplies, Copy and Print services and, of course, school supplies. Headquartered outside Boston with Canadian regional offices in Toronto, Laval and Vancouver, Staples operates throughout North and South America, Europe, Asia, Australia and New Zealand. More information about Staples (SPLS) is available at staples.ca.
About the Study
On July 18th, 2014, Vision Critical conducted an online survey among 2,019 randomly selected Canadian adults who are Angus Reid Forum panelists, including 618 back-to-school shoppers. The results have been statistically weighted according to the most current education, age, gender and region Census data to ensure a sample representative of the entire adult population of Canada
SOURCE Staples Canada Inc.
"We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 8, 2016 06:30 AM EST Reads: 1,113
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor – all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
Dec. 8, 2016 06:15 AM EST Reads: 5,909
Get deep visibility into the performance of your databases and expert advice for performance optimization and tuning. You can't get application performance without database performance. Give everyone on the team a comprehensive view of how every aspect of the system affects performance across SQL database operations, host server and OS, virtualization resources and storage I/O. Quickly find bottlenecks and troubleshoot complex problems.
Dec. 8, 2016 05:00 AM EST Reads: 2,159
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2017 New York The 7th Internet of @ThingsExpo will take place on June 6-8, 2017, at the Javits Center in New York City, New York. Chris Matthieu is the co-founder and CTO of Octoblu, a revolutionary real-time IoT platform recently acquired by Citrix. Octoblu connects things, systems, people and clouds to a global mesh network allowing users to automate and control design flo...
Dec. 8, 2016 04:30 AM EST Reads: 732
"We are an all-flash array storage provider but our focus has been on VM-aware storage specifically for virtualized applications," stated Dhiraj Sehgal of Tintri in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 8, 2016 04:15 AM EST Reads: 946
With 15% of enterprises adopting a hybrid IT strategy, you need to set a plan to integrate hybrid cloud throughout your infrastructure. In his session at 18th Cloud Expo, Steven Dreher, Director of Solutions Architecture at Green House Data, discussed how to plan for shifting resource requirements, overcome challenges, and implement hybrid IT alongside your existing data center assets. Highlights included anticipating workload, cost and resource calculations, integrating services on both sides...
Dec. 8, 2016 04:00 AM EST Reads: 3,798
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 8, 2016 04:00 AM EST Reads: 1,045
Unless your company can spend a lot of money on new technology, re-engineering your environment and hiring a comprehensive cybersecurity team, you will most likely move to the cloud or seek external service partnerships. In his session at 18th Cloud Expo, Darren Guccione, CEO of Keeper Security, revealed what you need to know when it comes to encryption in the cloud.
Dec. 8, 2016 04:00 AM EST Reads: 4,815
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
Dec. 8, 2016 02:45 AM EST Reads: 1,299
"We are the public cloud providers. We are currently providing 50% of the resources they need for doing e-commerce business in China and we are hosting about 60% of mobile gaming in China," explained Yi Zheng, CPO and VP of Engineering at CDS Global Cloud, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 8, 2016 02:30 AM EST Reads: 1,120
The WebRTC Summit New York, to be held June 6-8, 2017, at the Javits Center in New York City, NY, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 20th International Cloud Expo and @ThingsExpo. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web co...
Dec. 8, 2016 01:45 AM EST Reads: 1,410
Between 2005 and 2020, data volumes will grow by a factor of 300 – enough data to stack CDs from the earth to the moon 162 times. This has come to be known as the ‘big data’ phenomenon. Unfortunately, traditional approaches to handling, storing and analyzing data aren’t adequate at this scale: they’re too costly, slow and physically cumbersome to keep up. Fortunately, in response a new breed of technology has emerged that is cheaper, faster and more scalable. Yet, in meeting these new needs they...
Dec. 8, 2016 01:30 AM EST Reads: 1,926
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...
Dec. 8, 2016 01:00 AM EST Reads: 3,957
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Dec. 8, 2016 12:30 AM EST Reads: 1,136
The Internet of Things (IoT) promises to simplify and streamline our lives by automating routine tasks that distract us from our goals. This promise is based on the ubiquitous deployment of smart, connected devices that link everything from industrial control systems to automobiles to refrigerators. Unfortunately, comparatively few of the devices currently deployed have been developed with an eye toward security, and as the DDoS attacks of late October 2016 have demonstrated, this oversight can ...
Dec. 8, 2016 12:15 AM EST Reads: 1,363