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evolve24 and Sherpa Analytics Merge, Creating Powerful ‘Big Data’ Analytics Company

Today evolve24 and Sherpa Analytics announced a merger between the two companies, effective immediately, to create a dynamic and powerful entity in the big data analytics industry. The combined company, which will keep the evolve24 name, will leverage their state-of-the-art data collection and processing platforms to offer end-to-end audience engagement, anticipatory intelligence, issue management and strategic insight solutions. From data integration and management to development of innovative analytics and models, analysis, strategic insights, reporting and dashboards, the combined company will provide answers to companies interested in making confident, data-driven business decisions.

evolve24 has been a leader in the social analytics commercial marketplace, while Sherpa Analytics has held a strong position in the government and non-profit sector. CIO Review has cited both companies among the top 20 most promising data analytics companies. The combined company will continue to provide organizations across industry and government with solutions for audience engagement insights, program effectiveness measurement and anticipatory intelligence for issue management.

“The choice to combine these two entities was driven by a need in the market, as we’ve watched ‘big data’ explode in recent years,” said Michael Bryars, chief operating officer, evolve24. “We are thrilled to combine evolve24 and Sherpa Analytics to have the freedom to innovate and grow in a market that is experiencing record growth and advancement.”

Anthony Sardella, an expert in big data analytics, will lead the combined company as president and chief executive officer. He founded evolve24 in 2004, and led the company through its early growth stage before Maritz Research acquired it in 2010. He was the president and founder of Sherpa Analytics, and has been responsible for the company’s strategic growth over the past several years. The combined company will become a separate legal entity with a stand-alone board of directors and appoint a combined leadership team. Maritz Holdings, Inc. will maintain an ownership interest in the new combined company.

“evolve24 will not only have the most advanced technology infrastructure to collect, process and integrate traditional media, social and digital media and company-proprietary data sources but also will be powered by advanced analytics to make ‘big data’ actionable – exactly what Fortune 500s need in today’s evolving business environment,” said Sardella. “Our unique ability to not only discover what matters to audiences, but also what drives behavior allows us to provide unprecedented insights and actionable, strategic support for decision making.”

Both evolve24 and Sherpa Analytics have made significant technological advances in their respective marketplace with the aid of Ph.D.-level data scientists and senior decision makers to provide actionable insights. By merging, the combined company will leverage those advances to provide clients with access to new products and solutions, a dedicated team of data scientists, big data researchers and strategic advisors as well as access to innovative analytics, such as Emotion, Opinion, Trust and Loyalty.

The combined company will lead with its innovative suite of products, including:

  • Mirror, a big data and social analytic platform for consumer and market insights;
  • Vector, a powerful analytical product for measurement of program effectiveness;
  • Pivot14, for real-time global anticipatory issue intelligence; and
  • AimAware, a leading enterprise, global risk management application.

The company's headquarters will be located in St. Louis, Missouri, with additional offices in Chicago and Washington, DC.


evolve24 is a big data analytics and research company that offers the Fortune 500 an end-to-end intelligence solution to make more confident business decisions. We collect, process and integrate various consumer data using our leading-edge technology and apply our expertise in big data analytics to reveal answers to business challenges. Backed by a team of Ph.D.-level data scientists, industry experts and big data researchers, evolve24 uses big data to derive market and consumer insights, measure program effectiveness and provide anticipatory issue intelligence. Learn more at evolve24.com or follow us @evolve24.


Sherpa Analytics is a big data analytics company that uses a research-driven approach to find answers and reveal rich insights for our clients in government departments, political organizations, and advocacy groups. Our solutions in the areas of anticipatory intelligence, audience insights and measures of effectiveness can be applied across our product lines, from applications to consulting, each designed to help our clients identify emerging issues, uncover new trends, and quantify the impact of campaigns.

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