Welcome!

News Feed Item

DRY Soda Launches The Craft Soda Category's First Discovery Pack

DRY's Debut Discovery Pack is a Curated Collection of Three Popular Flavors Encouraging Food and Drink Enthusiasts to Sip, Explore and Create

SEATTLE, Aug. 18, 2014 /PRNewswire/ -- DRY Soda Co., the Seattle-based brand that is at the forefront of the better-for-you soda movement with its less-sweet, natural beverages, will be launching its first Discovery Pack this summer. Inspired by the thriving discovery / variety pack trend in the craft beer sector, DRY Soda's Discovery Pack is the first in the rapidly growing craft soda industry, which is now the primary revenue driver growing the larger carbonated soft drink category (Beverage Industry News, 2013).

DRY Soda launched its new Discovery Pack featuring three popular flavors for tasting and pairing: Vanilla Bean, Blood Orange and Cherry

DRY Soda's Summer Discovery Pack is a 12-pack of 12 oz. slim cans featuring four servings of each of DRY's best-selling flavors: Vanilla Bean, Blood Orange and Cherry. Going beyond the standard sample or variety pack, the DRY Soda Discovery Pack contains tasting and pairing notes and recipes, allowing consumers to learn more about DRY, and to sip, explore and experiment with the flavors for cocktails, mocktails, food pairings, and more. DRY will also offer a Fall/Winter Discovery Pack later this year with flavors curated specifically for fun and flavorful holiday entertaining.

"Recent market insight has shown that millennials are continually looking for new products, new experiences and new flavors, which in turn is leading to the acceptance of more sophisticated  beverage flavors," says Sharelle Klaus, CEO and founder of DRY Soda. "Through the Discovery Pack we hope to introduce new customers to DRY Soda, providing them with a unique sipping experience, and to educate them about our brand and how the sodas can be enjoyed – from an everyday beverage option, to a cocktail and mocktail enhancer."

Discovery/variety packs have been a growing trend in the beverage business, specifically in the craft beer industry, where they have been driving category growth contributing more than 15 percent growth year over year (Nielsen, 2014). In fact, Kona Brewing's variety packs were the top craft beer introduction in 2012 with more than $2 million in sales (Beer Pulse, 2012).

DRY Soda is a less sweet, lightly carbonated craft soda with just four all-natural ingredients – purified carbonated water, natural fruit, flower and herb flavorings, pure cane sugar, and a clean tasting preservative. This special formulation allows for DRY's 10 unique flavors to shine. Containing 1/4 to 1/3 of the sugar and calories of traditional sodas, DRY Soda contains only 45-70 calories and 11-19 grams of sugar.

DRY Soda's Summer Discovery Pack launched in August 2014 and will be available at www.amazon.com.

About DRY Soda
Launched in 2005, DRY is a better soda. Available in 10 flavors - Cherry, Apple, Ginger, Vanilla Bean, Wild Lime, Lavender, Blood Orange, Cucumber, Rhubarb, and Juniper Berry – DRY is perfect to sip on its own, pair with a great meal, or mix into a signature cocktail. Each of DRY's flavors, extracted from fruits, flowers, or herbs, is certified gluten free, OU certified kosher, caffeine free, and sodium free. Seattle-based DRY Soda's products are distributed throughout the United States and Canada in traditional and natural retail stores, restaurants, cafes, bars, hotels and online. For more information, visit drysoda.com, facebook.com/DRYSoda, or follow @DRYSoda on Twitter and Instagram.

Photo - http://photos.prnewswire.com/prnh/20140818/136977

SOURCE DRY Soda Co.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
China Unicom exhibit at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. China United Network Communications Group Co. Ltd ("China Unicom") was officially established in 2009 on the basis of the merger of former China Netcom and former China Unicom. China Unicom mainly operates a full range of telecommunications services including mobile broadband (GSM, WCDMA, LTE FDD, TD-LTE), fixed-line broadband, ICT, data communica...
Zerto exhibited at SYS-CON's 18th International Cloud Expo®, which took place at the Javits Center in New York City, NY, in June 2016. Zerto is committed to keeping enterprise and cloud IT running 24/7 by providing innovative, simple, reliable and scalable business continuity software solutions. Through the Zerto Cloud Continuity Platform™, organizations can seamlessly move and protect virtualized workloads between public, private and hybrid clouds. The company’s flagship product, Zerto Virtual...
As businesses adopt functionalities in cloud computing, it’s imperative that IT operations consistently ensure cloud systems work correctly – all of the time, and to their best capabilities. In his session at @BigDataExpo, Bernd Harzog, CEO and founder of OpsDataStore, will present an industry answer to the common question, “Are you running IT operations as efficiently and as cost effectively as you need to?” He will expound on the industry issues he frequently came up against as an analyst, and...
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of Soli...
"We're bringing out a new application monitoring system to the DevOps space. It manages large enterprise applications that are distributed throughout a node in many enterprises and we manage them as one collective," explained Kevin Barnes, President of eCube Systems, in this SYS-CON.tv interview at DevOps at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and 21st International Cloud Expo, which will take place in November in Silicon Valley, California.
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
WebRTC sits at the intersection between VoIP and the Web. As such, it poses some interesting challenges for those developing services on top of it, but also for those who need to test and monitor these services. In his session at WebRTC Summit, Tsahi Levent-Levi, co-founder of testRTC, reviewed the various challenges posed by WebRTC when it comes to testing and monitoring and on ways to overcome them.
Every successful software product evolves from an idea to an enterprise system. Notably, the same way is passed by the product owner's company. In his session at 20th Cloud Expo, Oleg Lola, CEO of MobiDev, will provide a generalized overview of the evolution of a software product, the product owner, the needs that arise at various stages of this process, and the value brought by a software development partner to the product owner as a response to these needs.
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, discussed the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports.
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).