|By Marketwired .||
|August 18, 2014 01:30 PM EDT||
SAN FRANCISCO, CA -- (Marketwired) -- 08/18/14 -- IZ-ON Media, a Technicolor company and in-store shopper marketing solutions leader, announced a multi-year agreement with higi, the leading provider of connected health screening kiosk networks at retail pharmacies. Higi and Stayhealthy® have recently joined forces, creating the largest network of this type in the U.S. IZ-ON Media will serve as the advertising sales representative for the combined higi Stayhealthy kiosk network, tripling its Health and Wellness footprint to nearly 10,000 locations. IZ-ON Media's Health and Wellness portfolio already included the Stayhealthy® HealthCENTER Kiosk Network, which is currently available in over 3,500 Kroger, Albertsons, SUPERVALU, Meijer, and HEB locations.
By mid-2015, higi expects to complete the chain wide deployment of its kiosks to 4,100 Rite Aid stores -- marking the first health station deployment and digital in-store media play in a national drugstore chain. Higi Stations are already located in the pharmacy area of over 1,800 Publix, Ahold, Fred's, Wakefern, and other grocery chains. Using the higi Stations, consumers can measure their weight, BMI, pulse, and blood pressure. They can also track their wellness progress anytime online or via the higi app, integrate their preferred fitness tracking device and/or app into the higi platform, and be rewarded and motivated for adopting healthier habits.
"Our network is growing as consumer health engagement becomes more habitual," said Richard Hirsch, higi's Senior Vice President of Marketing and Media. "Our collaboration with IZ-ON Media enables relevant and trusted brands to interact with a key consumer segment across the combined higi Stayhealthy network, when these consumers are directly engaged in their health and wellness. We think these opportunities create real wins for marketers, shoppers, and our retail partners."
"Adding higi to our portfolio continues the expansion of IZ-ON Media's Health and Wellness footprint and provides our valued brand partners with more targeted advertising opportunities that deliver meaningful results," said Kevin Carbone, Senior Vice President of Retail Partnerships at IZ-ON Media. "With its growing community of engaged users and premier retail partners, the combined higi Stayhealthy network fits well with our retail-focused strategy."
About IZ-ON Media LLC
IZ-ON Media, a Technicolor company, is the leading digital media company specializing in in-store shopper marketing solutions that activate shoppers along the path-to-purchase right up to the point of sale. IZ-ON Media's sight, sound and motion video network spans over 13,000 locations within the nation's top retailers including Walmart, Target, Costco, Rite Aid, Kroger, Supervalu, Publix, and 7-Eleven. IZ-ON Media's scale, consumer focus and innovation with mobile and audience targeting position both retailers and brands for success. To learn more, visit izonmedia.com.
Higi is a simple, interactive and rewarding way to take control of your health and wellness. Easily accessible in retail stores, corporate wellness sites, fitness clubs and medical providers across the country at higi and Stayhealthy Stations, as well as at home on the website and on-the-go with the mobile app, higi is proof that understanding and tracking your data is the key first step to improving your wellness. Based upon current contracted rollout plans, the combined higi/Stayhealthy network will bring interactive health engagement to users at nearly 10,000 physical locations with the completion of existing rollouts. To learn more, visit higi.com or stayhealthy.com, and follow us on Twitter @higi.
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