Welcome!

News Feed Item

Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Italian Prepared Meals Food Market

NEW YORK, Aug. 18, 2014 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Italian Prepared Meals Food Market

http://www.reportlinker.com/p02293958/Consumer-Trends-Analysis-Understanding-Consumer-Trends-and-Drivers-of-Behavior-in-the-Italian-Prepared-Meals-Food-Market.html

Summary

Understanding Consumer Trends and Drivers of Behavior in the Italian Prepared Meals Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product developments that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

- Better Value for Money will continue to influence product choice in Prepared Meals, in regards to both lower cost and trading-up

- Hectic lives leading to time-scarcity will continue to be the key motivator of Prepared Meals consumption in Italy

- Consumption of Prepared Meals among Italian consumers is driven by the pursuit for individualism

- High quality Prepared Meals which offer new taste and flavor ranges will become increasing popular in Italy

Synopsis

Understanding Consumer Trends and Drivers of Behavior in the Italian Prepared Meals Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to:

- Key consumer demographic groups driving consumption within the Italian market. The figures showcase the number of times consumers of specific ages and gender consume Prepared Meals, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).

- Market value and volumes over 2008–2018 for Italy and nine other countries to give a global context.

- The degree of influence that the 20 key consumer trends identified by Canadean have on Prepared Meals consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group.

- Insight into the implications behind the data, and analysis of how the needs of will evolve in the short-to-medium term future.

- Examples of international and Italy-specific product innovation targeting key consumer needs.

Reasons To Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of Italian Prepared Meals consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Prepared Meals sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table of Contents

Definitions

Category classification and demographic definitions

Summary methodology

Canadean has identified nine mega-trends that drive food choice: these can be broken down into 20 sub-trends

Market contextBusy Lives and search for convenience are driving Prepared Meals market in ItalyItalian Prepared Meals market is currently at EUR1.6 billion, is forecast to witness marginally higher growth in next five yearsReady Meals accounts for 52.6% of all volume sold in Italian Prepared Meals marketThere were 1,157.8 million Prepared Meals occasions in Italy in 2012, with the highest occasions witnessed amongst Older Consumers and FemalesItaly is one of the fastest growing Prepared Meals market in both value and volume termsItaly is the fastest growing Prepared Meals market among major European economies

Demographic cohort consumption patterns

Men marginally over-consume Prepared Meals than women in Italy

Older consumers continue to under-consume in Italian Prepared Meals market

Males are marginally over reliant on Prepared Meals compared to female population

Older Young Adults are most likely to be classified as "heavy" users of Prepared Meals in Italy

Consumer trend analysisBusy Lives and value for money are the key motivations for consuming Prepared Meals in ItalyComparing consumer trends influence on Prepared Meals consumption across major marketsThe Changing Lifestyle mega-trend: Consumers increasingly seek Prepared Meals to meet their age-based needsThe Connectivity mega-trend: Italian consumers seek products with which they have a ConnectionThe Convenience mega-trend: The increasingly Busy Lives of consumers is the leading motivation in Prepared Meal choiceThe Ethics mega-trend: Ethical & Environmental issues have limited influence on consumption of Prepared Meals in ItalyThe Experience & Enjoyment mega-trend: The desire for new and exotic cuisines will drive the Prepared Meals market in ItalyThe Health & Wellness mega-trend: Health is not a influential motivator of Prepared Meals consumptionThe Individuality mega-trend: Individual tastes and preferences will influence consumption of Prepared Meals in ItalyThe Trust mega-trend: Product safety is becoming a more influential consumption motivator after recent food scandalsThe Value mega-trend: Better Value for Money is among the leading trends influencing Prepared Meals consumption in Italy

Innovation examples

Manufacturers are innovating across categories to target the growing needs of Italian consumers

Global innovations on formulation and packaging can be a source of inspiration for Italian manufacturers

Recommended actions- Manufacturers should focus on providing portion size options to meet the value needs of consumers- Manufacturers must provide products that meet both the age-based and lifestage needs of consumers

Appendix

An explanation of the sub-trends

Detailed methodology

About Canadean

To order this report: Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Italian Prepared Meals Food Market http://www.reportlinker.com/p02293958/Consumer-Trends-Analysis-Understanding-Consumer-Trends-and-Drivers-of-Behavior-in-the-Italian-Prepared-Meals-Food-Market.html

__________________________
Contact Clare: [email protected]
US: (339)-368-6001
Intl: +1 339-368-6001

SOURCE Reportlinker

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Automation is enabling enterprises to design, deploy, and manage more complex, hybrid cloud environments. Yet the people who manage these environments must be trained in and understanding these environments better than ever before. A new era of analytics and cognitive computing is adding intelligence, but also more complexity, to these cloud environments. How smart is your cloud? How smart should it be? In this power panel at 20th Cloud Expo, moderated by Conference Chair Roger Strukhoff, pane...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...
SYS-CON Events announced today that Outscale will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outscale's technology makes an automated and adaptable Cloud available to businesses, supporting them in the most complex IT projects while controlling their operational aspects. You boost your IT infrastructure's reactivity, with request responses that only take a few seconds.
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
Cloud promises the agility required by today’s digital businesses. As organizations adopt cloud based infrastructures and services, their IT resources become increasingly dynamic and hybrid in nature. Managing these require modern IT operations and tools. In his session at 20th Cloud Expo, Raj Sundaram, Senior Principal Product Manager at CA Technologies, will discuss how to modernize your IT operations in order to proactively manage your hybrid cloud and IT environments. He will be sharing bes...
SYS-CON Events announced today that DivvyCloud will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. DivvyCloud software enables organizations to achieve their cloud computing goals by simplifying and automating security, compliance and cost optimization of public and private cloud infrastructure. Using DivvyCloud, customers can leverage programmatic Bots to identify and remediate common cloud problems in rea...
SYS-CON Events announced today that Tintri, Inc, a leading provider of enterprise cloud infrastructure, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Tintri offers an enterprise cloud platform built with public cloud-like web services and RESTful APIs. Organizations use Tintri all-flash storage with scale-out and automation as a foundation for their own clouds – to build agile development environments...
SYS-CON Events announced today that Progress, a global leader in application development, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Enterprises today are rapidly adopting the cloud, while continuing to retain business-critical/sensitive data inside the firewall. This is creating two separate data silos – one inside the firewall and the other outside the firewall. Cloud ISVs ofte...
SYS-CON Events announced today that Tappest will exhibit MooseFS at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. MooseFS is a breakthrough concept in the storage industry. It allows you to secure stored data with either duplication or erasure coding using any server. The newest – 4.0 version of the software enables users to maintain the redundancy level with even 50% less hard drive space required. The software func...
SYS-CON Events announced today that EARP will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "We are a software house, so we perfectly understand challenges that other software houses face in their projects. We can augment a team, that will work with the same standards and processes as our partners' internal teams. Our teams will deliver the same quality within the required time and budget just as our partn...
SYS-CON Events announced today that Interoute has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Interoute is the owner operator of Europe's largest network and a global cloud services platform, which encompasses over 70,000 km of lit fiber, 15 data centers, 17 virtual data centers and 33 colocation centers, with connections to 195 additional partner data centers. Our full-service Unifie...
SYS-CON Events announced today that Carbonite will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Carbonite protects your entire IT footprint with the right level of protection for each workload, ensuring lower costs and dependable solutions with DoubleTake and Evault.
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in compute, storage and networking technologies, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/...