Welcome!

News Feed Item

Salty Snacks in the U.S.

NEW YORK, Aug. 18, 2014 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Salty Snacks in the U.S.

http://www.reportlinker.com/p02076262/Salty-Snacks-in-the-US.html

Nearly everybody eats salty snacks. More than 90% of households in the country report using a salty snack in the past 30 days, and very few households limit themselves to only one or two kinds of salty snacks. Two out of three American households routinely use at least three kinds of salty snacks.

Salty Snacks in the U.S. sheds new light on a rapidly evolving market that food marketers increasingly count on to lift their overall profitability. The report shows how the packaged food industry's recent efforts to roll out a wider array of exciting and innovative healthy-ingredient versions of salty snacks can succeed by targeting a critically important subset of healthy snackers. There are 50 million consumers who often snack between meals and agree that "salted snacks are my favorite snack." Within the population of these self-professed frequent salty snackers, there is a cadre of 14.2 million "healthy" salty snackers, whose favorite snack is a salty snack and who also claim that they "usually only snack on healthy foods." These frequent salty snackers exercise often, seek out healthy-ingredient foods of all kinds and do not see a conflict between craving salty snacks and pursuing a healthy snacking diet.

The report highlights some of the most salient trends Packaged Facts expects to generate challenges and opportunities for marketers of salty snacks. For example, potatoes and corn, once the rulers of the salty snack world, will continue to face growing competition from snacks made from an ever-growing panoply of vegetables and legumes.

The report demonstrates that salty snacks marketers will need to be agile and fast-moving to be up to the challenges presented by today's generation of salty snackers. For example, it is no longer enough for salty snacks marketers to roll out products with a single flavor, no matter how robust or exotic. Dedicated snackers are seeking out surprises in the form of unexpected combinations of flavors. Moreover, salty snacks marketers will need to be alert to new possibilities for creating innovative products by merging traditional platforms into new snack forms. At the same time, established marketers face intensifying competition from smaller players bent on launching creative and healthy products to meet the needs of today's increasingly health-conscious snackers.

Market Definition

This Packaged Facts report defines the market for salty snacks based upon the following product types: potato chips; tortilla/tostada chips; other salted snacks (not including nuts); pretzels; cheese snacks; corn snacks (not including tortilla chips); ready-to-eat popcorn/caramel corn; and pork rinds. The report also analyzes consumer behavior related to the four categories of salty snacks tracked by Simmons National Consumer Study (NCS): potato chips, popcorn products, corn/tortilla chips/cheese snacks and pretzels.

Methodology

The first source of primary data used in this report is IRI InfoScan Reviews for the 52 weeks ending September 8, 2013. The second is the Spring 2013 Simmons National Consumer Study (NCS), which was fielded between January 2012 and March 2013. The report also includes data from the Spring 2005 Simmons NCS.

The report is also based upon data collected from field surveys of food retailers in various channels as well as a wide range of industry sources, including company websites, trade publications, business newspapers and magazines, consumer blogs, and annual reports, 10Ks and other releases from public companies.
Chapter 1: Executive Summary
Market Definition
Methodology
Market Overview
Table 1-1: U.S. Retail Sales of Salty Snacks, 2008-2013 (in million $)
Table 1-2: Projected U.S. Retail Sales of Salty Snacks, 2013-2018 (in million $)
Insights and Opportunities
Nearly Everybody Eats Salty Snacks
Many Households Eat All Kinds of Salty Snacks
Salty Snacks Morph into Better-for-You Snacks
Folksy Independent Marketers Have Major Impact
The Competitors
Frito-Lay North America Continues to Dominate
Smaller Marketers and Private Labels Pick Up Steam
Competitive Highlights
Frito-Lay North America Buoys Prospects of PepsiCo, Inc.
Utz Quality Foods, Inc. Launches Expansion Program
General Mills, Inc. Bets on Green Giant
Marketing and Retailing Trends
Seasonal Products and Marketing Programs on the Upswing
7-Eleven Upscales Snack Offerings
Kellogg Company Expands C-Store Merchandising Tools
Private Label Snacks Need Better Merchandising
Consumer Trends
Who's Eating Large Quantities of Salty Snacks
Popcorn Tops in Popularity among All Demographic Segments
Frequent Salty Snackers Conflicted about Food
Store-Made Meals and Frozen Dinners Popular
Chapter 2: Insights and Opportunities
Topline Consumer Insights
Nearly Everybody Eats Salty Snacks
Table 2-1: Use of Salty Snacks by Type of Snack, 2013 (in thousands)
Many Households Eat All Kinds of Salty Snacks
Table 2-2: Household Use of Other Salty Snacks by Type of Snack, 2013
Table 2-3: High-Volume Household Use of Salty Snacks by Type of Snack, 2013
77 Million Households Use at Least Three Types of Salty Snacks
Table 2-4: Household Use of Various Combinations of Salty Snacks, 2013 (in thousands)
Pretzels Get No Respect
Table 2-5: Household Use of Various Combinations of Salty Snacks Rank Ordered, 2013 (in thousands)
Serious Salty Snackers Hark Back to a Bygone Middle America
Table 2-6: Distinguishing Characteristics of Consumers Living in Households Using All Four Types of Salty Snacks
Salty Snackers Push Back Against Low-Fat Potato Chips
Table 2-7: Trends in Consumer Preferences for Potato Chips by Type Used Most Often, 2004 vs. 2013 (in thousands)
Topline Market Trends and Opportunities
Salty Snacks Morph into Better-for-You Snacks
Table 2-8: Excerpts from Websites of Salty Snacks Marketers Promising Healthful Products
Folksy Independent Marketers Have Major Impact
Marketers Add Excitement to Potato Chips
Table 2-9: Trends in Consumer Preferences for Potato Chips by Flavor Used Most Often, 2004 vs. 2013 (in thousands)
Tortilla Chips Move Beyond Tradition
Pretzels Get a Makeover
Pork Rinds Get a Second Look
Store Brands Gain Favor
Table 2-10: Number of Consumers Using Store Brand of Salty Snacks Most Often by Type of Snack, 2004 vs. 2013 (in thousands)
Table 2-11: Total IRI-Tracked Dollar Sales of Private Label Salty Snacks by Market Segment (in thousand $)
Permission to Indulge
Wild Flavor Combinations
Gluten Be Gone
Popped Snacks
Single Servings
Regional Preferences
An Authentic and Artisanal Image
More Veggies, Please
New Flavor and Ingredient Ideas from the Mediterranean
More Crossover Snacks
Chapter 3: Market Trends
Historical Trends
Use of Salty Snacks Outpaces Household Growth
Table 3-1: Percent of Households Using Salty Snacks in Last 30 Days by Type of Snack, 2005 vs. 2013 (in thousands)
Americans Are Eating Larger Quantities of Salty Snacks
Table 3-2: Number of Bags of Salty Snacks Eaten by Households in Last
30 Days by Type of Snack, 2005 vs. 2013 (in thousands)
Table 3-3: Average Number of Bags of Salty Snacks Used by Households in Last 30 Days by Type of Snack, 2005 vs. 2013
High-Volume Consumers of Salty Snacks Grow in Importance
Table 3-4: Trends in Household Use of Salty Snacks by Type of Snack and Number of Bags Used in Last 30 Days, 2005 vs. 2013 (in thousands)
Table 3-5: Trends in Household Use of Salty Snacks by Type of Snack and Number of Bags Used in Last 30 Days, 2013
Market Size and Composition
Salty Snacks Market Has Experienced Moderate Growth
Table 3-6: U.S. Retail Sales of Salty Snacks, 2008-2013 (in million $)
Potato Chips Lead the Pack
Table 3-7: U.S. Retail Sales of Salty Snacks by Type, 2013 (in million $)
Retail Channels Analyzed
Figure 3-1: Share of U.S. Retail Sales of Salty Snacks by Retail Channel, 2013
Popcorn Explodes in Mass Market
Table 3-8: IRI-Tracked Dollar Sales of Salty Snacks by Type of Snack (in thousand $)
Table 3-9: IRI-Tracked Sales of Salty Snacks by Dollar and Volume Growth (in thousands)
Tortilla Chips Top List of Fastest-Growing Products
Table 3-10: Fastest-Growing Salty Snacks with IRI-Tracked Dollar Sales of at Least $3 Million by Product Type
Table 3-11: Fastest-Growing Salty Snacks with IRI-Tracked Dollar Sales of at Least $3 Million (in thousand $)
Projected Market Growth
Snacking Trends Favor Market Growth
Table 3-12: Changes in Attitudes toward Eating and Snacking Habits, 2004 vs. 2013 (in thousands)
Food Marketers' Focus on Snacks Will Propel Market
Table 3-13: Trends in Importance of Snacks in U.S. Dollar Sales of General Mills, Inc. and Kellogg Company (in million $)
More Health Halos around Salty Snacks Will Boost Sales
Smaller Companies Will Help Drive Growth
Demography Is Destiny
Major Marketers Still Need to Overcome Health Concerns
Growth Expected to Pick Up
Table 3-14: Projected U.S. Retail Sales of Salty Snacks, 2013-2018 (in million $)
Chapter 4: The Competitors
Marketer and Brand Shares
Frito-Lay North America Continues to Dominate
Figure 4-1: Percent of IRI-Tracked Dollar Sales of Salty Snacks by Major Marketer
Smaller Marketers and Private Labels Pick Up Steam
Table 4-1: IRI-Tracked Dollar Sales of Salty Snacks by Major Marketer (in thousand $)
Competitive Highlights: Potato Chips
Table 4-2: IRI-Tracked Dollar Sales of Potato Chips (in thousand $)
Competitive Highlights: Tortilla/Tostada Chips
Table 4-3: IRI-Tracked Dollar Sales of Tortilla/Tostada Chips (in thousand $)
Competitive Highlights: Other Salted Snacks (No Nuts)
Salty Snacks in the U.S. Table of Contents
November 2013 © Packaged Facts v
Table 4-4: IRI-Tracked Dollar Sales of Other Salted Snacks (No Nuts) (in thousand $)
Competitive Highlights: Pretzels
Table 4-5: IRI-Tracked Dollar Sales of Pretzels (in thousand $)
Competitive Highlights: Cheese Snacks
Table 4-6: IRI-Tracked Dollar Sales of Cheese Snacks (in thousand $)
Competitive Highlights: Corn Snacks (No Tortilla Chips)
Table 4-7: IRI-Tracked Dollar Sales of Corn Snacks (No Tortilla Chips) (in thousand $)
Competitive Highlights: Ready-to-Eat Popcorn/Caramel Corn
Table 4-8: IRI-Tracked Dollar Sales of Ready-To-Eat Popcorn/ Caramel Corn (in thousand $)
Competitive Trends
PepsiCo, Inc. Seeks to Expand Opportunities for Salty Snacks
Table 4-9: IRI-Tracked Dollar Sales of Salty Snacks by PepsiCo, Inc./ Frito-Lay North America by Market Segment (in thousand $)
Utz Quality Foods, Inc. Launches Aggressive Expansion Program
Table 4-10: IRI-Tracked Dollar Sales of Salty Snacks by Utz Quality Foods, Inc. by Market Segment (in thousand $)
Table 4-11: Trends in Consumer Preferences for Utz vs. Selected Other Salty Snack Brands, 2004 vs. 2013 (in thousands)
General Mills, Inc. Bets on Green Giant
Table 4-12: IRI-Tracked Dollar Sales of Salty Snacks by General Mills, Inc. by Market Segment (in thousand $)
Mexican Marketers Adopt Different Strategies
Table 4-13: IRI-Tracked Dollar Sales of Salty Snacks by Mexican Marketers (in thousand $)
Table 4-14: Trends in Consumer Preferences for Mission and Tostitos Brands of Tortilla Chips, 2008 vs. 2013
Chapter 5: Marketing, Retailing and New Product Trends
Marketing Trends
Seasonal Products and Marketing Programs on the Upswing
Snyder's-Lance, Inc. Thinks Local
Popcorn, Indiana Launches National Campaign
Doritos Brand Goes Global
Popchips Teams Up with Kate Perry
Retailing Trends
7-Eleven Upscales Snack Offerings
Kellogg Company Expands C-Store Merchandising Tools
Frito-Lay North America Merchandises One Store at a Time
Private Label Snacks Need Better Merchandising
New Product Trends
New Salty Snacks Products Highlighted
Table 5-1: Selected New Salty Snacks Products
Most Successful New Products in Mass Market
Table 5-2: New Salty Snacks with IRI-Tracked Dollar Sales of at Least $1 Million (in thousand $)
Lay's Potato Chips Crowdsources New Flavors
Snyder's of Hanover Rolls Out New Flavor Combinations
Flamous Brand's Newest Addition
Chapter 6: Consumer Trends
Consumer Insights: Frequent Salty Snackers
Who Are Frequent Salty Snackers?
Table 6-1: Number of Snackers by Category, 2013 (in thousands)
Deconstructing Frequent Salty Snackers
Table 6-2: Demographic Profile of Frequent Salty Snackers, 2013
Frequent Salty Snackers Not Necessarily Couch Potatoes
Table 6-3: Physical Fitness Activities of Frequent Salty Snackers, 2013
Healthier Eating on the Minds of Frequent Salty Snackers
Table 6-4: Attitudes toward Healthy Eating by Frequent Salty Snackers, 2013
Calories Don't Scare Frequent Salty Snackers
Table 6-5: Attitudes toward Dieting and Weight Control of Salty and Other Snackers, 2013
Store-Made Meals and Frozen Dinners Popular
Table 6-6: Eating Habits of Frequent Salty Snackers, 2013
Healthy Ingredients Preferred
Table 6-7: Preferences for Food Ingredients of Salty and Other Snackers, 2013
High-Volume Consumers of Salty Snacks
Who's Eating Large Quantities of Salty Snacks
Table 6-8: Number of Consumers Living in Households Consuming High Volumes of Salty Snacks by Type of Salty Snack, 2013 (in thousands)
Pretzel Eaters Are Different
Table 6-9: Demographic Characteristics of Consumers Living in Households Using High Volumes of Salty Snacks, 2013
Popcorn Tops in Popularity among All Demographic Segments
Table 6-10: Percent of Demographic Segments Living in Households Using High Volumes of Salty Snacks, 2013


To order this report: Salty Snacks in the U.S.
http://www.reportlinker.com/p02076262/Salty-Snacks-in-the-US.html



__________________________
Contact Clare: [email protected]
US: (339)-368-6001
Intl: +1 339-368-6001

SOURCE Reportlinker

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Businesses and business units of all sizes can benefit from cloud computing, but many don't want the cost, performance and security concerns of public cloud nor the complexity of building their own private clouds. Today, some cloud vendors are using artificial intelligence (AI) to simplify cloud deployment and management. In his session at 20th Cloud Expo, Ajay Gulati, Co-founder and CEO of ZeroStack, will discuss how AI can simplify cloud operations. He will cover the following topics: why clou...
The Internet of Things (IoT) promises to simplify and streamline our lives by automating routine tasks that distract us from our goals. This promise is based on the ubiquitous deployment of smart, connected devices that link everything from industrial control systems to automobiles to refrigerators. Unfortunately, comparatively few of the devices currently deployed have been developed with an eye toward security, and as the DDoS attacks of late October 2016 have demonstrated, this oversight can ...
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service. In his session at 19th Cloud Exp...
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Kubernetes is a new and revolutionary open-sourced system for managing containers across multiple hosts in a cluster. Ansible is a simple IT automation tool for just about any requirement for reproducible environments. In his session at @DevOpsSummit at 18th Cloud Expo, Patrick Galbraith, a principal engineer at HPE, discussed how to build a fully functional Kubernetes cluster on a number of virtual machines or bare-metal hosts. Also included will be a brief demonstration of running a Galera MyS...
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, will share examples from a wide range of industries – includin...
"We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
"We are an all-flash array storage provider but our focus has been on VM-aware storage specifically for virtualized applications," stated Dhiraj Sehgal of Tintri in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Between 2005 and 2020, data volumes will grow by a factor of 300 – enough data to stack CDs from the earth to the moon 162 times. This has come to be known as the ‘big data’ phenomenon. Unfortunately, traditional approaches to handling, storing and analyzing data aren’t adequate at this scale: they’re too costly, slow and physically cumbersome to keep up. Fortunately, in response a new breed of technology has emerged that is cheaper, faster and more scalable. Yet, in meeting these new needs they...
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...