Welcome!

News Feed Item

Branded Packaged Produce and Salads: U.S. Market Trends

NEW YORK, Aug. 18, 2014 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Branded Packaged Produce and Salads: U.S. Market Trends

http://www.reportlinker.com/p02234073/Branded-Packaged-Produce-and-Salads-US-Market-Trends- .html

Wasabi arugula, cilantro, chipotle. Soba noodles and quinoa. Chia seeds and brown sugar-coated pumpkin seeds. Applewood smoked bacon and Genoa salami. Such unexpected ingredients featured in greens and salad mixes, salad kits, and particularly salad bowls are driving brand trial, commanding higher price points, and boosting overall sales in this market. Exotic blends, products with an international flair, and restaurant-inspired recipes are among the new products featured in Branded Packaged Produce and Salads: U.S. Market Trends. The most compelling development is the increasing use of protein-rich foods and ingredients — particularly poultry, smoked meats, and cheeses — in salad kits and salad bowls as marketers respond to consumers' desire to incorporate more protein into their diets, a trend that is borne out by findings from Packaged Facts' proprietary consumer surveys. Other evolving consumer trends are propelling this market as well: the attempt to eat more fruits and vegetables and a growing interest in fresh foods and "clean eating." And, of course, convenience remains a key factor in the appeal of packaged produce.

Packaged Facts estimates that sales of branded packaged produce through all retail channels increased by a compound annual growth rate (CAGR) of 4.7% between 2009 and 2013 to reach $5.6 billion. While the Fresh Express and Dole brands together make up about 40% of IRI-tracked sales of refrigerated fresh-cut salads, private label is a formidable presence, with store brands accounting for nearly 40%.

Packaged Facts conservatively forecasts a CAGR for this category of 4.6% through 2018, when sales are expected to approach $7 billion. Higher sales volume, higher prices, and consumer demand are key factors in this projection.

Report Methodology

The information contained in this report was obtained from primary and secondary research. Primary research includes Packaged Facts' January/February 2014 proprietary survey. With a sample size of approximately 2,000, these surveys are based on national online research panels that are census representative on the primary demographic measures of age, gender, geographic region, race/ethnicity, and household income.

Packaged Facts' analysis of consumer trends also relies on cross-tabulations of data compiled by Simmons, New York, NY. On an ongoing basis, Simmons conducts booklet-based surveys of a large and random sample of consumers who in aggregate represent a statistically accurate cross-section of the U.S. population. Also featured are psychographic insights from Experian Marketing Services regarding U.S. households that are consumers of bagged/packaged salads and other types of fresh produce.

Estimates of market size and company performance are based primarily on sales data from IRI for multi- outlet (MULO), which represents sales through U.S. supermarkets, drugstores, mass merchandisers (Walmart, Target, Kmart, and Shopko), Sam's Club and BJ's warehouse clubs, dollar stores excluding Dollar Tree, and military commissaries; government sources, including the USDA's Economic Research Service; data trade associations such as United Fresh Produce Association; and trade publications.

What You'll Get in This Report

Branded Packaged Produce and Salads: U.S. Market Trends makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective players can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Branded Packaged Produce and Salads offers. Plus, you'll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You'll Benefit from This Report

If your company is already doing business in branded packaged produce and salads, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market, as well as projected markets and trends through 2018.

This report will help:

Marketing managers identify market opportunities and develop targeted promotion plans for branded packaged produce/salads.
Research and development professionals stay on top of competitor initiatives and explore demand for branded packaged produce/salads.
Advertising agencies working with clients in the banking and retail industries understand the product buyer to develop messages and images that compel consumers to buy branded packaged produce/salads.
Business development executives understand the dynamics of the market and identify possible partnerships.
Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.


Chapter 1 Executive Summary
Methodology
The Market
Table 1-1 IRI-Tracked Sales of Packaged Salads, 2012-2013(millions of dollars)
Overall Market Forecast to Reach $7 Billion by 2018
Table 1-2 Projected Total Retail Sales of Branded Packaged Produce, 2013-2018 (millions of dollars, percent)
The Marketers
Table 1-3 Marketer Shares for IRI-Tracked Sales of Refrigerated Fresh-Cut Salad, 2013 (millions of dollars, percent)
Private Label Leaders
Product Trends
Salad Consumers Are Often Foodies
Table 1-4 Food Attitudes/Opinions: Bagged/Packaged Salad Consumers, 2013(percent and index of U.S. households)
The Consumer
Resisters Found Among Young and Old Consumers Alike
Health Concerns Drive Packaged Salad Users
Table 1-5 Health Attitudes: Bagged/Packaged Salad Consumers, 2013(percent and index of U.S. households)
Chapter 2 The Market
Key Points
Sales of Packaged Salads Jump 7% in 2013, Approach $5.6 Billion
Table 2-1 IRI-Tracked Sales of Packaged Salads, 2009-2013 (millions of dollars)
Table 2-2 Total Retail Sales of Packaged Salads and Produce, 2009-2013(millions of dollars, percent)
Health and Nutrition Concerns Drive the Market
Table 2-3 Commitment to Healthier Eating, 2013 (percent of U.S. households)
Table 2-4 Awareness of Nutritional Content When Grocery Shopping, 2014(percent of U.S. adults)
One-Third of Consumers Employ Dieting Strategies
Table 2-5 Level of Agreement with Statement: "Am currently watching what I eat through diet plans or dieting strategies," 2014 (percent of U.S. adults)
Figure 2-1 Reasons for Watching Diet, 2014 (percent of U.S. adults)
Diet Strategies Include Plenty of Veggies
Movement Toward Conscious, Clean Eating
Consumers Seek Simpler, Unprocessed Foods
Table 2-6 Level of Agreement with Statement: "I am buying fewer processed foods these days," 2014 (percent of U.S. adults)
Figure 2-2 Selected Foods and Ingredients Consumers Avoid, 2014 (percent of U.S. adults)
Table 2-7 Level of Agreement with Statement: "I prefer to buy groceries that have fewer and simpler ingredients," 2014 (percent of U.S. adults)
Freshness the Most Desirable Product Feature
Consumers Buying More Fresh Foods, Will Pay More for Them
Table 2-8 Level of Agreement with Statement: "I am buying more fresh products along the perimeter of the store," 2014 (percent of U.S. adults)
Table 2-9 Level of Agreement with Statement: "I am buying more fresh produce these days," 2014 (percent of U.S. adults)
Table 2-10 Level of Agreement with Statement: "I am willing to pay more for fresher grocery products," 2014 (percent of U.S. adults)
Packaged Produce Means Less Time, Less Waste, More Variety
Consumers Want Manufacturers, Grocers to Support Healthy Eating
Table 2-11 Level of Agreement with Statement: "Food and beverage manufacturers should do more to help consumers eat healthily," 2014 (percent of U.S. adults)
Table 2-12 Level of Agreement with Statement: "Food stores should do more to help customers eat healthily," 2014 (percent of U.S. adults)
Food Safety a Concern
Table 2-13 Level of Agreement with Statement: "Grocery product manufacturers should do more to ensure the safety of perishable foods," 2013 (percent of U.S. adults)
Table 2-14 Level of Agreement with Statement: "Food stores should do more to ensure the safety of the perishable foods they sell," 2013 (percent of U.S. adults)
Usage Rates for All Types of Produce Stabilize
Table 2-15 Trends in Use of Bagged/Packaged Salads, 2009-2013 (percent of U.S. households)
Table 2-16 Trends in Use of Fresh, Frozen, and Shelf-Stable Produce, 2009-2013 (percent of U.S. households)
Half of Consumers Say Fresh and Frozen Foods are Equally Nutritious
Table 2-17 Level of Agreement with Statement: "Frozen foods are as nutritious as fresh," 2014 (percent of U.S. adults)
Sales of Branded Packaged Produce Projected at $7 Billion in 2018
Table 2-18 Projected Total Retail Sales of Branded Packaged Produce, 2013-2018 (millions of dollars, percent)
Chapter 3 The Marketers
Key Points
Five Brands Dominate in Packaged Salads Category
Chiquita's Fresh Express Represents One-Quarter of Sales
Dole Ranks Second With About 16%
Taylor Farms, Earthbound Farm, Ready Pac Combined Account for 14%
Private Label a Formidable Presence
Table 3-1 Marketer Shares for IRI-Tracked Sales of Refrigerated Fresh-Cut Salad, 2013 (millions of dollars, percent)
Table 3-2 Trends in Use of Selected Brands of Bagged/Packaged Salads, 2009-2013 (percent of U.S. households)
Fresh Express Inc.
Chiquita Combines with Ireland's Fyffes Produce Importer/Distributor
Fresh Express a Pioneer in Salad Kits and Packaging
Food Safety
Salad Swap
Table 3-3 Fresh Express Packaged Branded Produce
Dole Food Company, Inc.
5 A Day for Better Health
Dole Nutrition Institute
Sustainability
Learning Garden Grant Contest
Table 3-4 Dole Branded Packaged Produce
Taylor Farms
Food Safety
Sustainability
Community Welfare
Table 3-5 Taylor Farms Packaged Branded Produce
Earthbound Farm Organic
A "Salad Revolution"
Environmental Stewardship and Giving Back
Acquisition by WhiteWave Foods
Table 3-6 Earthbound Farm Organic Packaged Branded Produce
Ready Pac Foods, Inc.
"Innovation is what we do best"
Food Safety
Sustainability
PMA Impact Awards
Illustration 3-1 Ready Pac PMA Impact Award
Ready Pac Fit & Fresh Pinterest Challenge
Table 3-7 Ready Pac Packaged Branded Produce
Chapter 4 Product Trends
Key Points
Meals in a Bowl: Adding Protein to the Mix
Table 4-1 Level of Agreement with Statement: "I am eating more protein these days," 2014 (percent of U.S. adults)
Table 4-2 Level of Agreement with Statement: "I am seeking out non-meat sources of protein," 2014 (percent of U.S. adults)
Illustration 4-1 Ready Pac Bistro Organic Bowl Salads
Illustration 4-2 Earthbound Farm PowerMeal Bowl
Illustration 4-3 Fresh Express Gourmet Café Tuscan Salad
Illustration 4-4 Ready Pac Turkey Avocado Ranch Bistro Bowl Wrap Kit
Table 4-3 Selected New Products: Salad Bowls
Kale is the New Black, and Bok Choy is the New Kale
Illustration 4-5 Taylor Farms Kale Chopped Salad
Illustration 4-6 organic girl five happiness
Illustration 4-7 Fresh Express Baby Kale Mix
Illustration 4-8 Earthbound Farm Deep Green Blends
Illustration 4-9 Earthbound Farm Easy Leaves
Illustration 4-10 Fresh Express Singles
Illustration 4-11 Garden Life Lemony Blend
Illustration 4-12 Garden Life Wasabi Arugula Blend
Table 4-4 Selected New Products: Greens and Blends
Exotic Mixes, International Flavors
Table 4-5 Level of Agreement with Statement: "I like to try out new international foods," 2014 (percent of U.S. adults)
Table 4-6 Level of Agreement with Statement: "I am a foodie," 2014 (percent of U.S. adults)
Table 4-7 Food Attitudes/Opinions: Bagged/Packaged Salad Consumers, 2013 (percent and index of U.S. households)
Illustration 4-13 Dole Chopped Chipotle & Cheddar Salad Kit
Illustration 4-14 Fresh Express Asian Chopped Salad Kit
Table 4-8 Selected New Products: Salad Kits
Cut Fruit and Snacks
Illustration 4-15 Ready Pac Super Fruit Medley
Illustration 4-16 Earthbound Farm Organic Dippin' Doubles Carrots & Ranch Dip
Cut Fruit and Snacks
Illustration 4-15 Ready Pac Super Fruit Medley
Illustration 4-16 Earthbound Farm Organic Dippin' Doubles Carrots & Ranch Dip
Table 4-9 Selected New Products: Cut Fruit and Snacks
Foodservice Trends Mirror Retail Trends: Health, Variety, Innovation
Chapter 5 The Consumer: Demographic Indicators for Use/Resistance
Key Points
Likelihood of Buying More Fresh Products, Fewer Packaged
Table 5-1 Demographic Indictors for Level of Agreement with Statement:
"These days, when shopping in supermarkets, I am buying more fresh
products along the perimeter of the store, and fewer shelf-stable
packaged products from the center of the store," 2014 (percent of
U.S. adults)
Willingness to Pay More for Fresher Groceries
Table 5-2 Demographic Indictors for Level of Agreement with Statement:
"I am willing to pay more for fresher grocery products," 2014 (percent of U.S. adults)
Usage Rates for Bagged/Packaged Salads
Table 5-3 Demographic Indicators for Use/Resistance: Bagged/Packaged Salads, 2013 (percent and index of U.S. households)
Usage Rates for Selected Brands of Bagged/Packaged Salads
Table 5-4 Demographic Indicators Favoring Use of Selected Brands of Bagged/Packaged Salads, 2013 (percent of U.S. households)
Bagged/Packaged Salad Consumers are Healthy and Health-Conscious
Table 5-5 Health Attitudes: Bagged/Packaged Salad Consumers, 2013 (percent and index of U.S. households)
Table 5-6 Food Attitudes/Opinions: Bagged/Packaged Salad Consumers, 2013 (percent and index of U.S. households)
Table 5-7 Selected Psychographic Classifications of Bagged/Packaged Salads Consumers, 2013 (U.S. households)
Usage Rates for Fresh Produce
Table 5-8 Demographic Indicators for Use/Resistance: Fresh Produce, 2013 (percent and index of U.S. households)
Usage Rates for Organic Produce
Table 5-9 Demographic Indicators Favoring Use of Organic Fresh Produce, 2013 (percent and index of U.S. households)
Table 5-10 Selected Psychographic Classifications of Organic Fresh Produce Consumers, 2013 (U.S. households)
Table 5-11 Demographic Indicators for Use/Resistance: Earthbound Farm
Organic Bagged/Packaged Salads, 2013 (percent and index of U.S. households)
Table 5-12 Selected Psychographic Classifications of Earthbound Farm Bagged/Packaged Salads Consumers, 2013 (U.S. households)
Usage Rates for Frozen/Shelf-Stable Fruits/Vegetables
Table 5-13 Demographic Indicators for Use/Resistance: Frozen or Shelf-Stable Fruits/Vegetables, 2013 (index of U.S. households)







To order this report: Branded Packaged Produce and Salads: U.S. Market Trends
http://www.reportlinker.com/p02234073/Branded-Packaged-Produce-and-Salads-US-Market-Trends- .html



__________________________
Contact Clare: [email protected]
US: (339)-368-6001
Intl: +1 339-368-6001

SOURCE Reportlinker

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
Creating replica copies to tolerate a certain number of failures is easy, but very expensive at cloud-scale. Conventional RAID has lower overhead, but it is limited in the number of failures it can tolerate. And the management is like herding cats (overseeing capacity, rebuilds, migrations, and degraded performance). Download Slide Deck: ▸ Here In his general session at 18th Cloud Expo, Scott Cleland, Senior Director of Product Marketing for the HGST Cloud Infrastructure Business Unit, discusse...
Whether they’re located in a public, private, or hybrid cloud environment, cloud technologies are constantly evolving. While the innovation is exciting, the end mission of delivering business value and rapidly producing incremental product features is paramount. In his session at @DevOpsSummit at 19th Cloud Expo, Kiran Chitturi, CTO Architect at Sungard AS, will discuss DevOps culture, its evolution of frameworks and technologies, and how it is achieving maturity. He will also cover various st...
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of So...
What are the new priorities for the connected business? First: businesses need to think differently about the types of connections they will need to make – these span well beyond the traditional app to app into more modern forms of integration including SaaS integrations, mobile integrations, APIs, device integration and Big Data integration. It’s important these are unified together vs. doing them all piecemeal. Second, these types of connections need to be simple to design, adapt and configure...
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
We’ve been doing it for years, decades for some. How many websites have you created accounts on? Your bank, your credit card companies, social media sites, hotels and travel sites, online shopping sites, and that’s just the start. We do it often without even thinking about it, quickly entering our personal information, our data, in a plethora of systems. Sometimes we’re not even aware of the information we are providing. It could be very personal information (think of the security questions you ...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lea...