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Coffee and Ready-to-Drink Coffee in the U.S.: Retail and Foodservice

NEW YORK, Aug. 18, 2014 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Coffee and Ready-to-Drink Coffee in the U.S.: Retail and Foodservice

http://www.reportlinker.com/p02167898/Coffee-and-Ready-to-Drink-Coffee-in-the-US-Retail-and-Foodservice.html

Make no mistake, coffee is big business: Packaged Facts forecasts that retail and foodservice sales of coffee will top $48 billion in 2014. Of this amount, we expect $11.2 billion (or 23%) to come from retail sales and $37 billion (or 77%) to come from sales at foodservice establishments.

For coffeehouse and quick-service restaurant operators, attaching food to the purchase of coffee is more important than ever. Brands are aggressively innovating on both the beverage and food side of the menu to provide customers the ammunition needed for more pairing firepower. But more and more of these players are also branching into other beverages, which has the potential to dampen coffee sales growth. Any yet despite all the variety, hot coffee is still the go-to beverage, with 75% of coffee/coffee drink users saying that among 10 choices "hot coffee" is the coffee/coffee drink they drink most often. As restaurant operators race to launch loyalty programs, coffeehouse chains are fertile ground for programs that blend and harness social media, mobile technology and rewards. Our research suggests that coffeehouse users are receptive to social media and brand interplay, and when it comes to adapting to technology, these consumers are also ahead of curve.

On the retail side, the rise of single-serve is changing the retail coffee landscape—and if Green Mountain Coffee Roasters has its way—single serve will also change away-from-home coffee consumption. But coffee co-branding is also moving beyond coffee shop brands to align with other indulgent brands. Building off coffeehouse expectations for a wide variety of options, retail coffee manufacturers are also embracing variety, and sourcing has become a key element in coffee premiumization. And innovation abounds: To combat attrition, instant coffee marketers are trying to breathe life into the category focusing on quality products underscored by variety, functional, and value positioning.

And this only scratches the surface.

Coffee and Ready-to-Drink Coffee in the U.S.: Retail and Foodservice provides industry participants with valuable insight on trends shaping this the highly competitive U.S. coffee market. Sales content includes 1) a market size and forecast for coffee sales at retail and foodservice, along with retail sales analysis by coffee segment and by distribution channel; and 2) detailed company analysis of the retail coffee market, by market segment (ground/whole bean, instant, instant flavored, espresso/cappuccino, and ready-to-drink coffee) and by brand; and 3) detailed company analysis of leading foodservice participants, including Dunkin' Donuts, Green Mountain Coffee Roasters, McDonald's, Starbucks, Caribou Coffee and Tim Hortons, with a focus on how coffee fits into each companies' competitive and growth strategies. The report also:

Identifies key marketing opportunities for coffee, supported by consumer survey data, product examples and other metrics. In particular, we focus on food and beverage pairing, organic growth opportunities, growing sales of iconic retail brands, and harnessing loyalty programs.
Using proprietary survey results, assesses the degree which consumers get different coffee types for home use from different retail distribution channels; similarly, we assess the degree they get coffee for "immediate consumption" from a variety of foodservice channels. Comparative analysis is included.

Explores coffee retail product trends centered on bringing the coffee shop experience into the consumers' home (with an emphasis on co-branding); sourcing; convenience; and instant coffee, liquid concentrate and single-serve pod innovation.

Assesses coffee menu trends, focusing on menu item penetration by restaurant segment, including beverage varieties, coffee flavors/types and coffee brands.

Assesses household and personal coffee usage and usage frequency trends, including ground, whole bean, single-serve/pod, instant and RTD coffee; and household and personal coffee brand usage and trends, ground, whole bean, single-serve/pod, instant and RTD coffee. To help gauge brand loyalty, we also trend brands' "usage preference ratios," the ratio that consumers drink that brand "most" over drinking that brand "also."

Using proprietary survey results, provides comparative analysis on the degree to which consumers drink different flavors and types of coffee at home and at restaurants, as well as identifying which coffee types/flavors consumers drink most often.

Drawing from consumer survey "ranking" responses, identifies the relative importance consumers place on factors such as taste, getting a specific brand, low price, and time of day when deciding to order coffee at a restaurant.

Chapter 1: Executive Summary
Report Scope
Report Summary
Market size, segmentation and forecast
Marketing opportunities
Retail product trends
Foodservice menu trends

Beverage variety trends
Restaurant segment trends
Coffee flavor & variety trends

Coffee usage & brand trends

Personal coffee usage and usage frequency
Household coffee usage and usage frequency
Household coffee usage trending
Trended coffee brand usage

Coffee retail & foodservice channel usage trends
Coffee types drunk at home & restaurants
Factors influencing restaurant coffee ordering decision
On the retail side: company and brand analysis

The retail market for coffee
Top marketers
Top brands
Top marketers and brands: segment analysis

On the foodservice side: company and brand analysis

Caribou Coffee
Dunkin' Donuts
Green Mountain Coffee Roasters, Inc.
McDonald's
Starbucks Corporation
Tim Hortons

Chapter 2: Market Size, Segmentation and Forecast
Summary analysis
Market size and forecast

Graph 2-1: Coffee Market Size and Forecast: Foodservice and Retail, 2009-2016

Coffee sales at retail

Graph 2-2: Retail Coffee Market Size, by Distribution Channel, 2013

Retail market segmentation

Graph 2-3: Retail Coffee Segment Share, 2013
Table 2-1: Retail Coffee Sales and Share, by Segment, 2012-2013

Coffee sales at foodservice

Table 2-2: Foodservice Coffee Sales, 2009-2016

Analysis: coffee price outlook
Summary pricing analysis

Table 2-3: Coffee Commodity PPI & CPI Index and Percent Change, 2010-2014

At the commodity level: coffee price declines drive margin gains

Graph 2-4: Producer Price Index, Commodities: Coffee, Tea, Soft Drinks and Juices, 2007-2014

On restaurant menus

Table 2-4: Coffee/Coffee Drink Menu Prices and Price Trends, 2007-2013
Table 2-5: Average Coffee/Coffee Drink Menu Price, by Drink Type, 2011-2013
By restaurant segment
Table 2-6: Coffee/Coffee Drink Menu Price Trends, by Restaurant Segment, 2009-2013
Table 2-7: Average Coffee/Coffee Drink Menu Price, by Drink Type & Restaurant Segment, 2013

At retail: coffee commodity declines passed on to consumer

Graph 2-5: Consumer Price Index: Coffee, Tea, Carbonated & Noncarbonated Drinks and Juices,
2007-2014

Coffee imports: volume and value
Coffee import volume growth tapers; value dives

Table 2-8: Total Coffee Imports, by Value, Volume and Price per Ton Trends, 2009-2013
Table 2-9: Coffee Imports, by Coffee Type: Value, Volume and Price per Ton Trends, 2009-2013
Table 2-10: Coffee Imports, by Coffee Type: Value & Volume Share Trends, 2009-2013

Chapter 3: Coffee Market Opportunities
Summary analysis
Finding the right pairing

Table 3-1: Caribou Coffee New, Returning & Limited-Time Restaurant Beverage Item Introductions,
2013-2014
Table 3-2: Caribou Coffee New, Returning & Limited-Time Restaurant Food Item Introductions,
2013-2014

Mixing and matching coffee variety and beverage menu breadth

Graph 3-1: Coffee/Coffee Drink, Tea and Other Beverage Menu Item Share & Breadth, by Coffeehouse
Chain, 2014
Graph 3-2: Presence of Non-Coffee Beverages on the Menu, by Coffeehouse Chain and Beverage Type,
2014

You know what? I'll just get a hot coffee

Graph 3-3: Coffee Drunk Most, by Coffee Type/Flavor

Organic market growth requires more than just new product innovation

Driving the association between coffee and usage

Healthy at home, taste at restaurants?

Graph 3-4: Factors Influencing Decision to Order Type of Coffee at Restaurant, Ranked by Importance

Breathing life into iconic coffee brands
Turning mobile lifestyles, technology and social media into loyalty

Coffeehouse users receptive to social media and brand interplay . . .
Table 3-3: Coffeehouse Users' Social Sharing/Networking Website Attitudes, by Coffeehouse Visited
in Last 30 Days, 2013
. . . are more technology-forward
Table 3-4: Technology Adoption Segmentation, by Coffeehouse Visited, 2013
. . . and connected to their mobile phones
Table 3-5: Mobile Segmentation, by Coffeehouse Visited, 2013
Making them prime targets for technology-forward, mobile-driven loyalty platforms
My Starbucks Rewards
DD Perks Rewards Program
Table 3-6: Dunkin' Donuts' DD Perks Rewards Program Features, 2014
Location-based promotions a growing reality

Chapter 4: Coffee Retail Product Trends
Bringing the coffee shop home
Coffeehouse branding lends expertise position

Panera Bread: upscale brand, meet upscale retail coffee platform
Dunkin' Donuts: building loyal drinkers—at the coffeehouse and at home
Caribou Coffee: bring home a little social responsibility

Co-branding creates brand recognition

Godiva: upscale chocolate builds expectation
Entenmann's: baked goods & coffee a natural cross-merchandising pair
Cold Stone Creamery: decadence in a bottle

Variety plays to coffeehouse expectations

Eight O' Clock
Wegmans
Target

Quality of coffee is denoted by sourcing

Kauai Coffee Company: leveraging Hawaiian sourcing—replete with peaberry line
Trader Joe's: private label peaberry!
Fresh & Easy taps Rogers Family Coffee Company for direct trade

Convenience
Ready-to-drink requires no preparation

Hain Celestial
Bolthouse Farms
International Delight
Starbucks Discoveries

Instant coffee innovation to debunk poor quality and taste associations

Starbucks VIA
BarnDad's Rise
Seattle's Best Coffee
Liquid concentrates

Single-serve pods

Green Mountain
Starbucks
Maxwell House

Chapter 5: Coffee Foodservice Menu Trends
Summary analysis
Beverage variety trends
Nearly two-thirds of restaurants feature coffee

Table 5-1: Top Beverage Varieties: Percent of Restaurants Featuring: by Restaurant Segment, 2013
Fine dining showing growth in coffee offerings; Chai tea creates competition
Table 5-2: Top Beverage Varieties: Change in Percent of Restaurants Featuring: By Restaurant
Segment, 2009-2013

Soda commands largest share of beverage menu

Table 5-3: Top Beverage Varieties: Beverage Menu Share: By Restaurant Segment, 2013
Growth in "healthy" beverages creates more choice on the beverage menu
Table 5-4: Top Beverage Varieties: Change in Beverage Menu Share: By Restaurant Segment, 2013

Coffee flavor & variety trends
Specialty coffees most prevalent at fine dining restaurants

Table 5-5: Top Coffee Varieties: Percent of Restaurants Featuring: By Restaurant Segment, 2013
Americano coffee showing significant growth
Table 5-6: Top Coffee Varieties: Change in Percent of Restaurants Featuring: By Restaurant Segment,
2009-2013

Classic flavors have strongest penetration on restaurant menus

Table 5-7: Top Coffee Flavors/Types: Percent of Beverage Items Featuring: By Restaurant Segment,
2013
The premiumization trend is alive and well in restaurant coffee
Table 5-8: Top Coffee Flavors/Types: Change in Percent of Restaurants Featuring: By Restaurant
Segment, 2009-2013

Chapter 6: Coffee Usage & Brand Trends
Summary analysis

Personal coffee usage and usage frequency
Household coffee usage and usage frequency
And household coffee usage trending
Trended coffee brand usage

Household & personal coffee use and usage frequency trends
The majority of adults drink coffee

Graph 6-1: Times per Month Consumers Drink Coffee, by Usage Frequency

Most coffee drinkers consume several cups per day

Graph 6-2: Daily Coffee Drinkers: Cups of Coffee Drunk per Day

Coffee usage, by demographic

Men are more frequent coffee drinkers
Table 6-1: Monthly and Daily Coffee Drinkers: Cups of Coffee Drunk, by Gender, 2014
Young coffee drinkers are less engaged
Table 6-2: Monthly and Daily Coffee Drinkers: Cups of Coffee Drunk, by Age, 2014
Table 6-3: Monthly and Daily Coffee Drinkers: Cups of Coffee Drunk, by Employment Status, 2014
Less affluent drink the most coffee per day
Table 6-4: Monthly and Daily Coffee Drinkers: Cups of Coffee Drunk, by HH Income, 2014
Hispanics are Asians more likely to be coffee drinkers
Table 6-5: Monthly and Daily Coffee Drinkers: Cups of Coffee Drunk, by Race/Ethnicity, 2014

Trended coffee usage, by coffee type

Table 6-6: Household Ground/Whole Bean, Instant, Instant Flavored Mix & Espresso/ Cappuccino
Usage, Personal RTD Iced Coffee Usage, 2008-2013

Trended HH coffee usage frequency, by coffee type

Household usage of regular ground coffee is twice that of decaf ground
Table 6-7: Household Coffee Usage Frequency: Ground (Regular vs. Decaffeinated, 2008-2013
Household penetration of instant coffee is on the rise
Table 6-8: Household Instant Coffee Usage Frequency, 2008-2013
Flavored instant coffee mix household use is flat
Table 6-9: Household Instant Flavored Coffee Mix Usage Frequency, 2008-2013

Coffee use, by type: demographic analysis

Table 6-10: Household Ground/Whole Bean, Instant, Instant Flavored Mix & Espresso/ Cappuccino
Usage, Personal RTD Iced Coffee Usage: By Race/Ethnicity, HH Income, Number/ Age of Children
in HH & Nielsen Region, 2013

Household and personal coffee use and preference, by type
Ground/whole bean coffee

Table 6-11: Household Coffee Use: Caffeinated & Decaffeinated Ground/Whole Bean, Loose Grinds,
Single-Serve/Pod & Whole Bean: With Usage Preference Ratios, 2008-2013

Instant coffee

Table 6-12: Household Instant Coffee Usage: Regular, Decaffeinated, Flavored, & Unflavored: With
Usage Preference Ratios, 2008-2013

Instant flavored coffee mix

Table 6-13: Instant Flavored Coffee Mix HH Usage: Regular and Sugar-Free, 2008-2013

Household and personal coffee use by brand
Whole bean & ground coffee brand usage trending

Table 6-14: Household Ground/Whole Bean Usage, by Brand, 2008-2013
Whole bean & ground coffee brand usage, by demographics
Table 6-15: Household Ground/Whole Bean Usage, by Top 15 Brands: Generation, 2013
Table 6-16: Household Ground/Whole Bean Usage, by Top 15 Brands: HH Income, 2013
Table 6-17: Household Ground/Whole Bean Usage, by Top 15 Brands: Nielsen Region, 2013

Instant coffee brand usage trending

Table 6-18: Household Instant Coffee Usage, by Brand, 2008-2013
Instant coffee brand usage, by demographics
Table 6-19: Household Instant Coffee Usage, by Brand: By Race/Ethnicity, 2013
Table 6-20: Household Instant Coffee Usage, by Brand: By HH Income, 2013
Table 6-21: Household Instant Coffee Usage, by Brand: By Nielsen Region, 2013

Espresso/cappuccino brand usage trending

Table 6-22: Household Espresso/Cappuccino Usage, by Brand, 2008-2013
Espresso/cappuccino brand usage, by demographics
Table 6-23: Household Espresso/Cappuccino Usage, by Top Four Brands: By Race/Ethnicity, HH Income & Nielsen Region, 2013

RTD coffee brand usage trending

Table 6-24: Personal Ready-to-Drink Coffee Usage, by Brand, 2008-2013
RTD coffee brand usage, by demographics
Table 6-25: Personal RTD Coffee Usage, by Top Four Brands: By Race/Ethnicity, HH Income & Nielsen
Region, 2013

Instant flavored coffee mix: flavor usage trending

Table 6-26: HH Use of Instant Flavored Coffee Mix Flavors, 2008-2013

Chapter 7: Coffee Retail & Foodservice Channel Usage Trends
Summary analysis
Coffee forms bought for home use in the past 12 months, by channel

Graph 7-1: Coffee Forms Bought for Home Use in the Past 12 Months
Cross-usage
Table 7-1: Cross-Use of Coffee Forms Bought for Home Use in the Past 12 Months

Coffee retail distribution, by coffee form

Another view
Graph 7-3: Coffee Bought for Home Use, by Form and Retail Distribution: Users of Respective Coffee
Form, 2014
Demographic analysis
Table 7-2: Coffee Bought for Home Use in the Past 12 Months, by Form & Retail Distribution Channel,
by Age, 2014
Table 7-3: Coffee Bought for Home Use in the Past 12 Months, by Form & Retail Distribution Channel,
by HH Income, 2014
Table 7-4: Coffee Bought for Home Use in the Past 12 Months, by Form & Retail Distribution Channel,
by Region, 2014
Table 7-5: Coffee Bought for Home Use in the Past 12 Months, by Form & Retail Distribution Channel,
by Race/Ethnicity, 2014

Coffee gotten for immediate consumption, by channel

Graph 7-4: Coffee Gotten for Immediate Consumption in Past 12 Months, by Food Retail & Foodservice
Channel, 2014

Demographic analysis

Table 7-6: Coffee Gotten for Immediate Consumption, by Food Retail & Foodservice Channel, by Age,
2014
Table 7-7: Coffee Gotten for Immediate Consumption, by Food Retail & Foodservice Channel, by HH
Income, 2014
Table 7-8: Coffee Gotten for Immediate Consumption, by Food Retail & Foodservice Channel, by
Employment Status, 2014
Table 7-9: Coffee Gotten for Immediate Consumption, by Food Retail & Foodservice Channel, by
Region, 2014

Chapter 8: Coffee Types Drunk at Home & Restaurants
Summary analysis
Coffee Drunk in Past 12 Months, by Type/Flavor
Coffee type drunk most

Graph 8-1: Coffee Drunk Most, by Coffee Type/Flavor

At home versus at restaurants

Graph 8-2: Coffee Drunk at Home & Restaurant in Past 12 Months, and Drunk Most, by Coffee
Type/Flavor, 2014
Gender differences
Table 8-1: Coffee Type/Flavor Drunk at Home & Restaurant in Past 12 Months, by Gender, 2014
Age differences
Table 8-2: Tea Type/Flavor Drunk at Home & Restaurant in Past 12 Months, by Age, 2014
HH income differences
Table 8-3: Tea Type/Flavor Drunk at Home & Restaurant in Past 12 Months, HH Income, 2014
Regional differences
Table 8-4: Tea Type/Flavor Drunk at Home & Restaurant in Past 12 Months, by Region, 2014
Race/ethnicity differences
Table 8-5: Tea Type/Flavor Drunk at Home & Restaurant in Past 12 Months, by Race/Ethnicity, 2014

Chapter 9: Factors Influencing Restaurant Coffee Ordering
Factors influencing decision to order type of coffee at restaurant

Taste and timing
Health at the bottom of the list—should it matter?
Graph 9-1: Factors Influencing Decision to Order Type of Coffee at Restaurant, Ranked by Importance
Age
Table 9-1: Factors Influencing Decision to Order Type of Coffee at Restaurant, Ranked by Importance,
by Age, 2014
Yes to lower price
Table 9-2: Factors Influencing Decision to Order Type of Coffee at Restaurant, Ranked by Importance,
by HH Income, 2014
Race/ethnicity
Table 9-3: Factors Influencing Decision to Order Type of Coffee at Restaurant, Ranked by Importance,
by Race/Ethnicity, 2014
Table 9-4: Factors Influencing Decision to Order Type of Coffee at Restaurant, Ranked by Importance,
by Employment Status, 2014

Chapter 10: Retail Company and Brand Analysis
Segment summary

Table 10-1: Retail Coffee Sales and Share, by Segment, 2012-2013

J.M. Smucker takes the lead among coffee marketers

Graph 10-1: Top 10 Retail Coffee Marketers, 2013
Hip coffee house Starbucks brand coexists with iconic Folgers and Maxwell House brands
Graph 10-2: Top 10 Retail Coffee Brands, 2013

Coffee marketers and brands by category
Folgers is the undisputed top ground coffee marketer

Table 10-2: Top Retail Ground Coffee Marketers, by Marketer and Brand, 2012-2013

Folgers at the helm of the ground decaffeinated coffee brands

Table 10-3: Top Retail Ground Decaffeinated Coffee Marketers, by Marketer and Brand, 2012-2013

Starbucks captures largest share of whole bean coffee

Table 10-4: Top Retail Whole Bean Coffee Marketers, by Marketer and Brand, 2012-2013

Green Mountain maintains its first mover advantage in single-cup coffee

Table 10-5: Top Retail Single-Cup Coffee Marketers, by Marketer and Brand, 2012-2013

Nestle Nescafe has a stronghold on instant caffeinated coffee

Table 10-6: Top Retail Instant Caffeinated Coffee Marketers, by Marketer and Brand, 2012-2013

Folgers leads instant decaffeinated coffee sales, but all marketers in decline

Table 10-7: Top Retail Instant Decaffeinated Coffee Marketers, by Marketer and Brand, 2012-2013

All marketers of refrigerated RTD coffee category share impressive success

Table 10-8: Top Retail Refrigerated Ready-To-Drink Coffee Marketers, by Marketer and Brand, 2012-
2013

Starbucks' Frappuccino dominates cappuccino/iced coffee category

Table 10-9: Top Retail Cappuccino/Iced Coffee Marketers, by Marketer and Brand, 2012-2013

Marketers of "other" coffee additive/flavorings/substitutes is fragmented

Table 10-10: Top Retail Coffee Additive/Flavoring, Refrigerated Coffee Concentrate & Coffee Substitutes Marketers, by Marketer and Brand, 2012-2013

J.M. Smucker
Folgers is the anchor in Smucker's coffee platform

Graph 10-3: J.M. Smucker Retail Sales, by Coffee Category and Brand, 2013
Table 10-11: J.M. Smucker Retail Sales, by Coffee Category and Brand, 2013

Innovation is necessary to meet the evolving needs of coffee consumers
Green Mountain Coffee Roasters
GMCR dominates single-cup coffee category by leveraging brand partnerships
Expired patent opens up the playing field
GMCR demonstrating strong growth despite increased competition

Graph 10-4: Green Mountain Coffee Roasters Retail Sales, by Coffee Category and Brand, 2013
Table 10-12: Green Mountain Coffee Roasters Retail Sales, by Coffee Category and Brand, 2013

Starbucks
Bringing coffee shop coffee to retail

Graph 10-5: Starbucks Retail Sales, by Coffee Category and Brand, 2013
Table 10-13: Starbucks Retail Sales, by Coffee Category and Brand, 2013

Starbucks continues to focus on innovation
Kraft Foods
Kraft rewarded with sales growth despite lower coffee prices

Graph 10-6: Kraft Retail Sales, by Coffee Category and Brand, 2013
Table 10-14: Kraft Retail Sales, by Coffee Category and Brand, 2013

Leveraging single-cup format
Going after the premium coffee consumer
Future plans to bring a powerhouse restaurant brand to retail
Nestlé USA
Nescafé finds success through its Latino consumer base

Table 10-15: Nestlé Retail Sales, by Coffee Category and Brand, 2013

New marketing strategy to bolster demand for Nescafé
Massino Zanetti Beverage USA
Massimo Zanetti struggles with an underperforming coffee portfolio

Table 10-16: Massimo Zanetti Retail Sales, by Coffee Category and Brand, 2013

Eight O'Clock Coffee Company
Eight O'Clock brand sales down for whole bean and ground coffees

Table 10-17: Eight O'Clock Coffee Company Retail Sales, by Coffee Category and Brand, 2013

Brand refresh strategy to turnaround sales
Joh. A Benckiser
Finding success in the market through premium coffee shop brands

Table 10-18: Joh. A Benckiser Coffee Retail Sales, by Coffee Category and Brand, 2013

Chapter 11: Foodservice Companies and Brands
Dunkin' Donuts
Brand positioning
Trends and initiatives

Need for speed
Redesign to woo all-day visits

Brand audience

Table 11-1: Dunkin' Donuts Demographic Analysis, by Demographic & Visit Frequency, 2013
Trends over time
Table 11-2: Dunkin' Donuts Visits in Past 30 Days 6+ Visits in Past 30 Days, by Age, HH Income &
Race/Ethnicity, 2009 vs. 2013
Sales performance: coming up roses
Table 11-3: Dunkin' Donuts U.S. Sales & Unit Growth, 2009-2013

Green Mountain Coffee Roasters, Inc.
Growth strategy

Brewers
Non-coffee beverage expansion, but coffee still rules
Table 11-4: Green Mountain Coffee & Tea K-Cup Retail Sales, 2012-2013

Licensing/partner strategy

No license: no Keurig 2.0
Make mine carafe sized
Platform expansion
Cold brewing with Coca-Cola
Channel expansion
At home versus away from home
Table 11-5: Keurig Brewer Placements & Attachment Rate, by Location Type, 2013
At home
Table 11-6: Keurig Brewer Penetration, by Region, 2013
Away from home

Sales performance

Table 11-7: Green Mountain Coffee Roasters, Selected Metrics, 2009-13

McDonald's
Competitive differentiation: First mover advantage
Growth strategy: Modernize the menu and consumer experience
Menu trends: Expanding the beverage menu

Coffee drinks
Graph 11-1: McDonald's Entrée, Side, Dessert, Beverage & Appetizer Menu Share, 2013
Table 11-8: McDonald's Food and Beverage Menu Share, by Menu Item Type, 2013
Beverage flavor expansion beyond coffee
Table 11-9: McDonald's Coffee & Tea Drinks, Lemonade and Chillers: New Items and Limited-Time
Offers, 2013-2014
And food pairings to meet a variety of purchase rationales
Table 11-10: McDonald's Breakfast Sandwiches & Pastries: New Items and Limited-Time Offers,
2013-2014

Starbucks Corporation

Competitive differentiation: Store experience

Menu trends: beverage category expansion around coffee core

Graph 11-2: Starbucks Entrée, Side, Dessert, Beverage & Appetizer Menu Share, 2013

Menu trends: coffee at the core

Table 11-11: Starbucks Food and Beverage Menu Share, by Menu Item Type

Menu trends: Addressing the food challenge and building food share

Table 11-12: Starbucks Company-Operated Stores: Revenue Mix by Product Type, 2009-2013

Brand audience

Table 11-13: Starbucks Demographic Analysis, 2013

Sales performance

Table 11-14: Starbucks U.S. and Global Company-Owned & Licensed Locations, 2012-13
Table 11-15: Starbucks Revenue: Restaurant & Retail/Foodservice, 2009-2013; Product Type &
Geography, 2011-2013
Table 11-16: Starbucks Comparable Sales, Transaction & Ticket Growth, by Geography, 2009-2013

Mid-size players
Caribou Coffee
Brand audience

Table 11-17: Caribou Coffee Restaurant Brand Users, by Demographic, 2013

Tim Hortons

On the menu
Brand initiatives and strategies

Brand audience

Table 11-18: Tim Hortons Brand Users, by Demographic, 2013
Table 11-19: Tim Hortons Franchised Sales Systemwide Sales Growth & Sales per Restaurant: Canada
and U.S., 2009-13
Table 11-20: Tim Hortons U.S. and Canada Locations, by Restaurant Type, 2009-13

Appendix
Methodology
Consumer survey methodology
Market size and forecast
Terms and definitions
Restaurant categories
Consumer segmentation groups

To order this report: Coffee and Ready-to-Drink Coffee in the U.S.: Retail and Foodservice
http://www.reportlinker.com/p02167898/Coffee-and-Ready-to-Drink-Coffee-in-the-US-Retail-and-Foodservice.html

__________________________
Contact Clare: [email protected]
US: (339)-368-6001
Intl: +1 339-368-6001

SOURCE Reportlinker

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SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
SYS-CON Events announced today that AppNeta, the leader in performance insight for business-critical web applications, will exhibit and present at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. AppNeta is the only application performance monitoring (APM) company to provide solutions for all applications – applications you develop internally, business-critical SaaS applications you use and the networks that deli...
The maker of automated server migration software reports sales bookings increased 460 percent year-over-year and last week IDC forecast spending on public cloud services will grow to more than $141 billion in 2019. Seems (at last) we are at the tipping point where enterprises are adopting cloud in a big way opening opportunities for those who can help with the transition.
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
@DevOpsSummit taking place June 7-9, 2016 at Javits Center, New York City, and Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 18th International @CloudExpo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.