Welcome!

News Feed Item

Colorado Film School students to provide content to Toyota dealers, Oster Jewelers

Underlying goal: provide fresh, inventive, edgy outlets to market products

DENVER, Aug. 19, 2014 /PRNewswire-iReach/ -- The Colorado Film School at CCA, a Colorado community college, has entered into partnership agreements with local Toyota dealers and Denver-based Oster Jewelers to produce content for distribution on web and other commercial channels, the film school's director, Frederic Lahey announced.

Photo - http://photos.prnewswire.com/prnh/20140815/136621

Students will be creating full commercial spots for both company's consideration via a newly created one-credit class in Commercial Production at the film school, which repeatedly has been named one of the world's premier film schools by Hollywood Reporter. The underlying goal is providing fresh, inventive, edgy outlets to market these products.

"This is a huge boon for the school and a huge opportunity for our students," Lahey said.

The Denver Toyota Dealers Association and its marketing arm, advertising giant Saatchi and Saatchi, approached the film school about the possibility of students generating unusual, inventive and imaginative product for use on the web, or, to be shown locally on big screens at venues such as Coors Field and the Pepsi Center.

In return, Toyota has agreed to provide student scholarships and sponsor Colorado Film School's bi-annual student shows held at Harkins Northfield 18 Theatres.

Costs previously associated with producing the shows held in December and May included rental of two theatres, trophies, an after-party, catering for the faculty jury, and printing costs attached to programs and show announcements.

"The Denver Toyota Dealers Association strives to make a difference within our community, and we are excited to launch this unique partnership," said Brent Baribeau, account supervisor for Saatchi and Saatchi. "We get to provide a challenging opportunity for some talented students that might just net us some fun, innovative media content. We also feel great about helping students with scholarships and using our sponsorship dollars to support Colorado Film School's bi-annual student shows."

Toyota's national advertising arm already supplies footage for use in commercial and other applications. The film school can provide a regional flavor by submitting footage unique to the state: Picture cars with kayaks, bicycles, and canoes strapped to vehicles with picturesque Rocky Mountain campgrounds as scenery.

The Denver Toyota Dealers Association is a group of six Toyota dealerships that work collectively on mutually beneficial business endeavors.  The group is comprised of Groove Toyota in Englewood, Mountain States Toyota in Denver, Stevinson Toyota East in Aurora, Stevinson Toyota West in Lakewood, Larry H. Miller Toyota in Boulder, and AutoNation Toyota Arapahoe in Centennial.

Oster Jewelers is a designer watch and jewelry store located in nearby Cherry Creek North. Work produced by students at CCA will be showcased throughout the 2014 Starz Denver Film Festival, held at the Ellie Caulkins Opera House, the Sie Film Center and other venues.

"Many, many people in the film industry make their bread and butter shooting commercials. All the top directors of photography and directors shoot commercials. They're fast – just 30 or 60 seconds. But it's also some of the most detailed filmmaking there is," Lahey said.

The Colorado Film School is located on the Lowry educational campus in Denver. It offers a variety of certificates and degrees in a rigorous professional training environment. Faculty is comprised of working professionals with film industry credentials and connections. International Cinematographers Guild (ICG) Magazine listed the school as one of the "superlative" film programs in the nation.

About CCA 
Community College of Aurora has campuses at CentreTech and Lowry in the greater Denver area. Equipped with the latest technologies, CCA allows students to study new and traditional programs while also offering Colorado online courses and degrees. CCA's service community spans 325,000 people in a 350-square-mile area. The college serves this diverse community by providing high quality instruction and support services to prepare students for transfer and employment.

Media Contact: Lee Rasizer, Community College of Aurora, 303-360-4728, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE Community College of Aurora

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
We all know that end users experience the Internet primarily with mobile devices. From an app development perspective, we know that successfully responding to the needs of mobile customers depends on rapid DevOps – failing fast, in short, until the right solution evolves in your customers' relationship to your business. Whether you’re decomposing an SOA monolith, or developing a new application cloud natively, it’s not a question of using microservices – not doing so will be a path to eventual b...
In his session at 21st Cloud Expo, James Henry, Co-CEO/CTO of Calgary Scientific Inc., will introduce you to the challenges, solutions and benefits of training AI systems to solve visual problems with an emphasis on improving AIs with continuous training in the field. He will explore applications in several industries and discuss technologies that allow the deployment of advanced visualization solutions to the cloud.
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, will discuss some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he’ll go over some of the best practices for structured team migrat...
As people view cloud as a preferred option to build IT systems, the size of the cloud-based system is getting bigger and more complex. As the system gets bigger, more people need to collaborate from design to management. As more people collaborate to create a bigger system, the need for a systematic approach to automate the process is required. Just as in software, cloud now needs DevOps. In this session, the audience can see how people can solve this issue with a visual model. Visual models ha...
SYS-CON Events announced today that Taica will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Taica manufacturers Alpha-GEL brand silicone components and materials, which maintain outstanding performance over a wide temperature range -40C to +200C. For more information, visit http://www.taica.co.jp/english/.
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, will discuss how they bu...
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, will discuss how from store operations...
As hybrid cloud becomes the de-facto standard mode of operation for most enterprises, new challenges arise on how to efficiently and economically share data across environments. In his session at 21st Cloud Expo, Dr. Allon Cohen, VP of Product at Elastifile, will explore new techniques and best practices that help enterprise IT benefit from the advantages of hybrid cloud environments by enabling data availability for both legacy enterprise and cloud-native mission critical applications. By rev...
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant tha...
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous ar...
SYS-CON Events announced today that Datera will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera offers a radically new approach to data management, where innovative software makes data infrastructure invisible, elastic and able to perform at the highest level. It eliminates hardware lock-in and gives IT organizations the choice to source x86 server nodes, with business model option...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Infoblox delivers Actionable Network Intelligence to enterprise, government, and service provider customers around the world. They are the industry leader in DNS, DHCP, and IP address management, the category known as DDI. We empower thousands of organizations to control and secure their networks from the core-enabling them to increase efficiency and visibility, improve customer service, and meet compliance requirements.
Digital transformation is changing the face of business. The IDC predicts that enterprises will commit to a massive new scale of digital transformation, to stake out leadership positions in the "digital transformation economy." Accordingly, attendees at the upcoming Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA, Oct 31-Nov 2, will find fresh new content in a new track called Enterprise Cloud & Digital Transformation.