|By PR Newswire||
|August 19, 2014 03:00 AM EDT||
DENVER, Aug. 19, 2014 /PRNewswire-iReach/ -- The Colorado Film School at CCA, a Colorado community college, has entered into partnership agreements with local Toyota dealers and Denver-based Oster Jewelers to produce content for distribution on web and other commercial channels, the film school's director, Frederic Lahey announced.
Students will be creating full commercial spots for both company's consideration via a newly created one-credit class in Commercial Production at the film school, which repeatedly has been named one of the world's premier film schools by Hollywood Reporter. The underlying goal is providing fresh, inventive, edgy outlets to market these products.
"This is a huge boon for the school and a huge opportunity for our students," Lahey said.
The Denver Toyota Dealers Association and its marketing arm, advertising giant Saatchi and Saatchi, approached the film school about the possibility of students generating unusual, inventive and imaginative product for use on the web, or, to be shown locally on big screens at venues such as Coors Field and the Pepsi Center.
In return, Toyota has agreed to provide student scholarships and sponsor Colorado Film School's bi-annual student shows held at Harkins Northfield 18 Theatres.
Costs previously associated with producing the shows held in December and May included rental of two theatres, trophies, an after-party, catering for the faculty jury, and printing costs attached to programs and show announcements.
"The Denver Toyota Dealers Association strives to make a difference within our community, and we are excited to launch this unique partnership," said Brent Baribeau, account supervisor for Saatchi and Saatchi. "We get to provide a challenging opportunity for some talented students that might just net us some fun, innovative media content. We also feel great about helping students with scholarships and using our sponsorship dollars to support Colorado Film School's bi-annual student shows."
Toyota's national advertising arm already supplies footage for use in commercial and other applications. The film school can provide a regional flavor by submitting footage unique to the state: Picture cars with kayaks, bicycles, and canoes strapped to vehicles with picturesque Rocky Mountain campgrounds as scenery.
The Denver Toyota Dealers Association is a group of six Toyota dealerships that work collectively on mutually beneficial business endeavors. The group is comprised of Groove Toyota in Englewood, Mountain States Toyota in Denver, Stevinson Toyota East in Aurora, Stevinson Toyota West in Lakewood, Larry H. Miller Toyota in Boulder, and AutoNation Toyota Arapahoe in Centennial.
Oster Jewelers is a designer watch and jewelry store located in nearby Cherry Creek North. Work produced by students at CCA will be showcased throughout the 2014 Starz Denver Film Festival, held at the Ellie Caulkins Opera House, the Sie Film Center and other venues.
"Many, many people in the film industry make their bread and butter shooting commercials. All the top directors of photography and directors shoot commercials. They're fast – just 30 or 60 seconds. But it's also some of the most detailed filmmaking there is," Lahey said.
The Colorado Film School is located on the Lowry educational campus in Denver. It offers a variety of certificates and degrees in a rigorous professional training environment. Faculty is comprised of working professionals with film industry credentials and connections. International Cinematographers Guild (ICG) Magazine listed the school as one of the "superlative" film programs in the nation.
Community College of Aurora has campuses at CentreTech and Lowry in the greater Denver area. Equipped with the latest technologies, CCA allows students to study new and traditional programs while also offering Colorado online courses and degrees. CCA's service community spans 325,000 people in a 350-square-mile area. The college serves this diverse community by providing high quality instruction and support services to prepare students for transfer and employment.
Media Contact: Lee Rasizer, Community College of Aurora, 303-360-4728, [email protected]
News distributed by PR Newswire iReach: https://ireach.prnewswire.com
SOURCE Community College of Aurora
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
Nov. 28, 2015 01:00 PM EST Reads: 469
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
Nov. 28, 2015 12:00 PM EST Reads: 547
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at Logz.io, explored the value of Kibana 4 for log analysis and provided a hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He examined three use cases: IT operations, business intelligence, and security and compliance. Asaf Yigal is co-founder and VP of Product at log analytics software company Logz.io. In the past, he was co-founder of social-trading platform Currensee, which...
Nov. 28, 2015 12:00 PM EST Reads: 227
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
Nov. 28, 2015 12:00 PM EST Reads: 329
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Su...
Nov. 28, 2015 11:45 AM EST Reads: 398
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningf...
Nov. 28, 2015 11:15 AM EST Reads: 411
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Nov. 28, 2015 11:00 AM EST Reads: 510
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
Nov. 28, 2015 10:30 AM EST Reads: 308
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
Nov. 28, 2015 10:15 AM EST Reads: 241
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
Nov. 28, 2015 10:00 AM EST Reads: 186
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...
Nov. 28, 2015 10:00 AM EST Reads: 394
In recent years, at least 40% of companies using cloud applications have experienced data loss. One of the best prevention against cloud data loss is backing up your cloud data. In his General Session at 17th Cloud Expo, Sam McIntyre, Partner Enablement Specialist at eFolder, presented how organizations can use eFolder Cloudfinder to automate backups of cloud application data. He also demonstrated how easy it is to search and restore cloud application data using Cloudfinder.
Nov. 28, 2015 09:00 AM EST Reads: 177
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessi...
Nov. 28, 2015 08:45 AM EST Reads: 331
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and t...
Nov. 28, 2015 08:45 AM EST Reads: 433
As organizations shift towards IT-as-a-service models, the need for managing & protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection & E-Discovery of your data - whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise.
Nov. 28, 2015 07:45 AM EST Reads: 208