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Bank of America Takes First Place - Second Year in a Row - in 2014 Keynote Small Business Banker Scorecard
|By Business Wire
|August 19, 2014 08:07 AM EDT
the global leader in cloud–based testing, monitoring and analytics for
mobile and web, today announced the results of the 2014 Small Business
Banker Scorecard. In the latest edition of the Small Business Banker
Scorecard, Bank of America takes first place for the second year running.
The Scorecard evaluates the online small business banking offerings of
the seven largest banks in the U.S. (Bank of America; Capital One;
Chase; Citibank; PNC; U.S. Bank and Wells Fargo). It ranks and
benchmarks their digital offerings to support key small business
customer tasks across four performance categories of Functionality, Ease
of Use, Privacy & Security and Quality & Availability.
”We are delighted to achieve top honors in Keynote’s annual Small
Business Banker Scorecard for the second year in a row,” said David
Solis, National Sales Executive for Small Business Specialized Sales,
Bank of America Merrill Lynch. “Providing our small business clients
with the resources they need to help them succeed – whether online, via
mobile, by phone, or in one of our banking centers – is what motivates
us every day. Being recognized by a trusted third-party like Keynote
provides great validation of the convenience and comprehensive banking
solutions we offer to small business owners.”
To view the complete scoring results, and for further details visit the
The Keynote Small Business Banker Scorecard is a fact-based, competitive
benchmarking study designed to help retail banks identify strengths and
opportunities in acquiring and servicing small business consumers
through digital channels based on industry best practices. The Scorecard
is published annually and focuses on the online banking needs of U.S.
small businesses generally under $1 million in revenue. It evaluates
public website content targeted towards small business owners and
managers, as well as optional capabilities, such as money movement,
designed to work within or supplement small business digital banking.
Also considered were premium services available within the baseline
banking offering or available separately, but which don’t entail
upgrading to a different account management platform. These were all
measured across desktop, tablet and mobile devices. Scores are out of
100, based upon: Functionality; Ease of Use; Privacy & Security; Quality
“The online banking platform continues to be one of the most competitive
areas for banks looking to differentiate themselves, especially when it
comes to the robust and rapidly growing small business banking market,”
comments Ben Rushlo, VP, Analytics at Keynote. “Bank of America was able
to once again score highest in the Small Business Banker Scorecard by
continuing to provide its small business clients with the highest levels
of both Functionality and Ease of Use.”
Context with Competitive Intelligence
Keynote Competitive Intelligence includes the Keynote Scorecards and
Keynote Competitive Rankings. Keynote Competitive Rankings (KCR)
benchmark the complete customer experience including site performance,
usability and brand within the competitive context of a specific
vertical. The studies include tasked-based usability research and
performance measurements across multiple digital channels. This
bi-annual study helps customers understand where they should focus to
improve their customer experience and what top sites are doing to be the
best. Verticals studied include financial services, travel, hospitality,
and insurance. Keynote Scorecards are fact-based, competitive
benchmarking studies that measure and rank digital offerings based on
200 – 400 criteria reflecting industry best practices. The annual and
bi-annual Scorecards are designed to help financial services companies
identify their strengths and opportunities in acquiring and servicing
consumers through their digital channels, and how they rank against
their competitors in key categories and tasks.
is the global leader in cloud–based testing, monitoring and analytics
for mobile and web, optimizing the value of every digital interaction,
enhancing user experience and driving business value through online
performance. The company runs the world’s largest cloud testing,
monitoring and analytics network in the world and collects over 700
million mobile and website performance measurements daily. In 2012
Keynote, a Thoma
Bravo portfolio company, was recognized by Forbes Magazine as
“One of the Best 100 Companies in America.”
Keynote customers represent top Internet and mobile companies and
include AT&T, Disney, eBay, E*TRADE, Expedia, Google, Microsoft, Sony
Mobile Communications AB, T-Mobile and Vodafone. Keynote Systems, Inc.
is headquartered in San Mateo, California and can be reached at www.keynote.com
or by phone in the U.S. at 1-855-KEYNOTE (+1-855-539-6683).
on Twitter and on LinkedIn.
About Bank of America
Bank of America is one of the world's largest financial institutions,
serving individual consumers, small businesses, middle-market businesses
and large corporations with a full range of banking, investing, asset
management and other financial and risk management products and
services. The company provides unmatched convenience in the United
States, serving approximately 49 million consumer and small business
relationships with approximately 5,000 retail banking offices and
approximately 16,000 ATMs and award-winning online banking with 30
million active users and more than 15 million mobile users. Bank of
America is among the world's leading wealth management companies and is
a global leader in corporate and investment banking and trading across a
broad range of asset classes, serving corporations, governments,
institutions and individuals around the world. Bank of America offers
industry-leading support to approximately 3 million small business
owners through a suite of innovative, easy-to-use online products and
services. The company serves clients through operations in more than 40
countries. Bank of America Corporation stock (NYSE: BAC) is listed on
the New York Stock Exchange.
Copyright © 2014 Keynote Systems, Inc. Keynote is a trademark of Keynote
Systems, Inc. in the US and other countries. All other trademarks are
the property of their respective owners.
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