Click here to close now.




















Welcome!

News Feed Item

Flick Fusion Introduces First Video Marketing Platform for Auto Dealers That Automates Production & Increases SEO Rankings

URBANDALE, Iowa, Aug. 19, 2014 /PRNewswire-iReach/ -- Flick Fusion (www.flickfusion.com), the industry's leading video marketing provider, today introduced the first video marketing platform for auto dealers that automates the video production process, increases organic SEO rankings, increases conversion rates and generates more leads to the dealership. With the addition of several recent and planned product roll-outs, Flick Fusion is also the industry's only provider that fulfills every video marketing need for dealers; including inventory videos, video e-mails, and general dealership videos that include customer testimonials, service department overviews and more.

Photo - http://photos.prnewswire.com/prnh/20140818/137007

"Many dealers want to incorporate video into their marketing plan, but don't have the resources or expertise to create dynamic videos for all their marketing needs," said Brian Cox, President and CEO of Flick Fusion. "Our platform offers a simple, cost-effective method for creating a video marketing strategy proven to attract more web site visitors and convert them into leads."

Flick Fusion's marketing platform offers auto dealers the following primary features and benefits:

Automates Video Production Process

Dealer personnel have the option to create and customize their own videos, but dealerships with limited resources don't have to do a thing, thanks to Flick Fusion's automated video production process. All a dealer has to do is provide vehicle inventory data and the Flick Fusion platform instantly generates videos with human voiceover, live video from its PicMotion library and intros and outros for branding. Flick Fusion's Timeline Automation feature allows personnel to instantly add and change customized banners with current rebate, APR, cash back offers and more, eliminating video production fees from ad agencies and web site providers.

Increases Organic SEO Rankings

Unlike many video production and web site providers that produce dealer videos in Flash format, Flick Fusion videos are produced in SEO-friendly formats and uploaded to YouTube, greatly increasing search engine rankings.

"Flash videos can't be indexed by Google and therefore they don't boost SEO rankings," said Cox. "Additionally many third-party sites don't accept Flash so dealers can't benefit from video syndication, which also boosts rankings."

Flick Fusion adds keywords and hyperlinks to dealership videos before pushing them out to YouTube and other third-party sites. Video content on the Internet increases the chances of front-page Google rankings by 53 percent, according to Cisco. And Flick Fusion's proprietary technology, VidMagnet, further increases web visibility for dealers' videos by leveraging Google's indexing algorithms.

Drives Traffic to Dealerships and Increases Lead Conversion Rates

According to the Google Vehicle Shopper Path to Purchase Study conducted in September 2013:

  •       Sixty-one percent of vehicle shoppers watch online videos as part of their research process
  •       More than half of car shoppers spend 30 minutes or more watching video
  •       Online video was the top ad format for helping drive brand consideration
  •       Forty-nine percent of car shoppers visited a dealership after watching a video

"Videos are not just a web site add-on, but an essential part of every dealership's strategy in the same way television and newspaper ads once were," said Cox. "Online video is a dynamic tool that influences car shoppers in the final stages of the purchasing process."

Flick Fusion's large video distribution network drives traffic to dealerships by encouraging consumers to visit the dealer's web site, contact them directly through the video player, or to call or visit the dealership, creating more leads and increasing conversion rates.

Fulfills Every Video Marketing Need

Flick Fusion is the industry's first and only provider that can fulfill every video marketing need for auto dealers, including inventory, video e-mail marketing and general dealership videos:

1) Inventory: Flick Fusion creates and uploads every vehicle video onto YouTube as well as hundreds of third-party web sites, including Autotrader.com, Cars.com, eBay, Craigslist and more. Additionally videos can be uploaded onto dealers' Facebook pages. Inventory videos give dealers increased control over content as many third-party web sites format inventory listings according to their own sites' specifications, not how dealers want the information presented. Inventory videos ensure that a dealer's exact message is conveyed in the manner they want the customers to see it.

2) Video E-Mail Marketing: VidMail allows dealer personnel to create customized videos for individual lead inquiries. When a salesperson gets a lead requesting information on a vehicle, it takes just minutes for the sales person to log on to the Flick Fusion platform and create a video e-mail that may include a video greeting by the salesperson, walk around tour of the vehicle and general dealership videos.

3) General Dealership Videos: A variety of videos can be produced and posted on a web site as well as YouTube to attract customers and keep them engaged; including dealership value proposition videos, customer testimonial videos, service department overviews, sales events, special offers and more.

Viewable on All Mobile Devices

All of Flick Fusion's inventory and dealership videos can be viewed on mobile devices and are easily accessible on dealerships' mobile web sites. According to the 2013 Google Vehicle Shopper Path to Purchase study, 35 percent of purchasers used their mobile device to conduct research on vehicles, and Flick Fusion's own customer statistics show that 20 to 25 percent of all videos watched are viewed on a mobile device.

"Dealers without a mobile web site and mobile marketing plan are turning away one-third of all car shoppers," said Cox. "Our platform makes it simple for dealers to incorporate mobile video into their marketing plan."

Flick Fusion's videos are platform agnostic so they are viewable on any operating system, using any browser and every type and brand of mobile device.

To see a demo of Flick Fusion's video marketing platform, visit Booth 900 at the Digital Dealer Conference & Exposition, September 23rd-25th, Las Vegas, NV.

About Flick Fusion

Flick Fusion specializes in creating, managing, and distributing dynamic and cost-effective online and mobile video products. Each video is designed to help dealerships reach and engage with customers, delivering rich content that results in increased sales and ROI. Flick Fusion produces video content for more than 3,000 dealerships and more than a dozen reseller partners. For more information, visit www.flickfusion.com.

Media Contact: Holly Forsberg, Carter West Public Relations, 602-680-8960, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE Flick Fusion

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In a recent research, analyst firm IDC found that the average cost of a critical application failure is $500,000 to $1 million per hour and the average total cost of unplanned application downtime is $1.25 billion to $2.5 billion per year for Fortune 1000 companies. In addition to the findings on the cost of the downtime, the research also highlighted best practices for development, testing, application support, infrastructure, and operations teams.
"We specialize in testing. DevOps is all about continuous delivery and accelerating the delivery pipeline and there is no continuous delivery without testing," noted Marc Hornbeek, Sr. Solutions Architect at Spirent Communications, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
How do you securely enable access to your applications in AWS without exposing any attack surfaces? The answer is usually very complicated because application environments morph over time in response to growing requirements from your employee base, your partners and your customers. In his session at @DevOpsSummit, Haseeb Budhani, CEO and Co-founder of Soha, shared five common approaches that DevOps teams follow to secure access to applications deployed in AWS, Azure, etc., and the friction an...
"Alert Logic is a managed security service provider that basically deploys technologies, but we support those technologies with the people and process behind it," stated Stephen Coty, Chief Security Evangelist at Alert Logic, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Digital Transformation is the ultimate goal of cloud computing and related initiatives. The phrase is certainly not a precise one, and as subject to hand-waving and distortion as any high-falutin' terminology in the world of information technology. Yet it is an excellent choice of words to describe what enterprise IT—and by extension, organizations in general—should be working to achieve. Digital Transformation means: handling all the data types being found and created in the organizat...
The essence of cloud computing is that all consumable IT resources are delivered as services. In his session at 15th Cloud Expo, Yung Chou, Technology Evangelist at Microsoft, demonstrated the concepts and implementations of two important cloud computing deliveries: Infrastructure as a Service (IaaS) and Platform as a Service (PaaS). He discussed from business and technical viewpoints what exactly they are, why we care, how they are different and in what ways, and the strategies for IT to tran...
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of pro...
With SaaS use rampant across organizations, how can IT departments track company data and maintain security? More and more departments are commissioning their own solutions and bypassing IT. A cloud environment is amorphous and powerful, allowing you to set up solutions for all of your user needs: document sharing and collaboration, mobile access, e-mail, even industry-specific applications. In his session at 16th Cloud Expo, Shawn Mills, President and a founder of Green House Data, discussed h...
Container technology is sending shock waves through the world of cloud computing. Heralded as the 'next big thing,' containers provide software owners a consistent way to package their software and dependencies while infrastructure operators benefit from a standard way to deploy and run them. Containers present new challenges for tracking usage due to their dynamic nature. They can also be deployed to bare metal, virtual machines and various cloud platforms. How do software owners track the usag...
Discussions about cloud computing are evolving into discussions about enterprise IT in general. As enterprises increasingly migrate toward their own unique clouds, new issues such as the use of containers and microservices emerge to keep things interesting. In this Power Panel at 16th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the state of cloud computing today, and what enterprise IT professionals need to know about how the latest topics and trends affect t...
"Our biggest growth area has been the security services, the managed services - the things that differentiate us in the market that there is no client that's too small and there's no client that's too big," explained Paul Mazzucco, Chief Security Officer at TierPoint, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Containers are changing the security landscape for software development and deployment. As with any security solutions, security approaches that work for developers, operations personnel and security professionals is a requirement. In his session at DevOps Summit, Kevin Gilpin, CTO and Co-Founder of Conjur, will discuss various security considerations for container-based infrastructure and related DevOps workflows.