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Digital Wallet Choices; PayPal, Google Wallet, Apple Passbook - and Now Wocket Smart Wallet : Who Addresses Issues of Security?

Wocket Builds Consumer Support with Celebrity Endorsements

CORAL SPRINGS, Florida, August 19, 2014 /PRNewswire/ --

Smart Technology Sector improves with new Mobile Payment Options / Digital Wallet Choices as latest developments, ad campaigns and partnerships are announced: NXT-ID, Inc. (OTCBB: NXTD), eBay Inc. (NASDAQ: EBAY), Amazon.com Inc. (NASDAQ: AMZN), Apple Inc. (NASDAQ: AAPL), Google Inc. (NASDAQ: GOOG) and Mastercard Incorporated (NYSE: MA)

NXT-ID, Inc., (OTCQB: NXTD) a biometric authentication company focused on the growing m-commerce market releases the second photos for the "Wocket in Your Pocket" celebrity ad campaign, featuring former boxer and world champion in the lightweight and light middleweight weight classes, Vinny Pazienza.  See the Wocket Facebook page for more photos and details at http://www.facebook.com/wocketwallet

The celebrity ad campaign is part of the ongoing 'Get to Know Wocket' marketing ad campaign for the company's biometrically secured smart wallet. Other well-known celebrities, musicians and sports stars will be photographed on location with Wockets in their Pockets. The first celebrity photos featured former 'N Sync star Joey Fatone.  Vinny Paz is currently the subject of a major motion picture in the works, executive produced by movie legend Martin Scorsese. Bleed for This tells the true-life story of 5-time world champion Rhode Island boxer Vinny Pazienza as he recovers from a near fatal car accident that left him with a broken neck. He then goes on to win three additional world boxing titles, creating one of the most incredible comebacks in boxing.

To read the full press release, please click here: http://www.financialnewsmedia.com/profiles/nxtd.html

Wocket™ is a smart wallet, the next evolution following the smart phone and smart watch. NXT-ID is introducing its innovative, patent-pending Wocket™ as the next natural step in the evolution of smart devices. Wocket™ is a next generation smart wallet designed to protect your identity and replace all the cards in your wallet, with no smart phone required. The Wocket works anywhere credit cards are accepted and only works with your biometric stamp of approval.  The full Wocket product FAQ is available to consumers and media at http://www.nxt-id.com/wocket-faq.

Five-Time World Champion Boxer Vinny Paz Shares Thoughts About Upcoming Movie, 'Bleed For This' (Executive Produced by Martin Scorsese and Starring Miles Teller), Boxing, God and What's Next - Read an exclusive interview with former world champion boxer in the lightweight and light middleweight classes, Vinny Pazienza (PAZ). Vinny discusses his upcoming movie, 'Bleed for This' and what's next for his career. Vinny also talks about his recently released online photo ads for NXT-ID's (OTCQB:NXTD) Wocket smart wallet (http://www.wocketwallet.com), designed to replace all the cards in your wallet and discusses his plans for a new wine company.  Vinny's new movie 'Bleed for This' is executive-produced by movie icon Martin Scorsese and has some well-known names in Hollywood attached to it, including Miles Teller and Aaron Eckhart. 'Bleed for This' tells the true-life story of five-time, world champion Rhode Island boxer Vinny Pazienza, as he recovers from a near-fatal car accident that left him with a broken neck. He goes on to later win three additional world boxing titles, creating one of the most incredible comeback stories in boxing and sports history.  Read the full Vinny Paz interview at http://www.financialnewsmedia.com/profiles/nxtd.html

Thrive Analytics 2014 Digital Wallet Usage Study revealed that despite nearly 80 percent of consumers being aware of digital wallets-including major players like PayPal, Google Wallet, Apple Passbook-security concerns remain the main barrier to adoption, followed by lack of usability vs. credit cards/cash (37 percent) and not being top of mind as a form of payment at the time of purchase (32 percent).  Read the full study at: http://www.thriveanalytics.com/Press%20Release-2014%20Digital%20Wallet%20Usage%20Study.html

In other news regarding digital payment platforms, Ryanair, a European airline, recently announced its partnership with eBay's (NASDAQ: EBAY) PayPal. The airline came to terms with PayPal in order to improve customer services, specifically when it comes to security. "As the pioneer of faster, safer online payments, PayPal is delighted to help Ryanair develop its customer experience by making it even easier and quicker for travellers to book and pay for their flights online", commented PayPal's Vice President for Global Operations Europe, Middle East and Africa Louise Phelan. 

Amazon.com (NASDAQ: AMZN) also made news in the digital payment world with its revealing of its own version of a digital wallet for smartphone devices. The platform, Amazon Wallet, currently comes already installed on its recently unveiled smartphone, the Fire. It can also be downloaded via Google's Play app store. To read the full story, please click here: http://blogs.wsj.com/digits/2014/07/22/amazon-is-next-up-to-try-a-digital-wallet-app/

One of the bigger developments in the smart technology sector is the impending reveal of Apple's (NASDAQ: AAPL) iPhone 6, with speculation the device will include NFC and the ability to provide users with security for mobile payments. The wallet will be able to be used in any store that accepts NFC payments. To read more on this development, please click here: http://www.pymnts.com/news/2014/can-apple-with-nfc-ignite-mobile-payments/#.U_JC2IBdUV0

Google (NASDAQ: GOOG) has been making strides with its mobile payment platform, the aptly named Google Wallet. The most recent improvement is the ability for users to load gift card balances directly onto the digital wallet. Google has also added the ability for users to send money through its mail system, Gmail. To read this story in its entirety, please click here: http://www.lowcards.com/google-wallet-supports-gift-cards-25714

Meanwhile, Mastercard (NYSE: MA) and Visa (NYSE: V), are both facing their fair share of obstacles as they try to become players in the digital wallet game. "The issue both Visa and MasterCard have with their efforts is that neither one of them has a direct connection to either side of the purchase," James Wester, research director of global payments for IDC Financial Insights, told Mobile Payments Today. "They have a connection to an issuer and they have a connection to a merchant bank, but there's nothing they can do to directly influence what consumers or merchants do." To read this full report, please click here: http://www.mobilepaymentstoday.com/articles/mastercard-visa-face-adoption-challenges-with-respective-digital-wallet-services/

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